Fouad HAMMAD

Preparing the pricing strategies / positioning of all Cadillac vehicles
Leading the vehicle launch process of a new vehicle and the development of the retail launch plan
Driving key initiatives to achieve contribution margin & market share objectives
Developing volume and market share forecasts and targets in cooperation with Sales & Planning
Building & improving brand health over the lifecycle of the carline
Leading all advertising & consumer engagement plans and activities related to the brand
Supporting annual media planning process in line with available budgets
Develop offline, online and branded entertainment strategies to grow the brand’s opinion/consideration/intent amongst target audience

Enhanced the brand image of Cadillac and GMC
Designed and implemented flawless PR launches
Developed and executed strategic annual PR plans to support the various marketing activities for Cadillac & GMC
Liaised with the PR agency to ensure the PR strategy is implemented as planned
Ensured the PR strategy is in line with any other above-the-line communication activities to optimize the intended brand awareness
Developed and compiled yearly product press packs
Planned and managed the yearly press demo program of different car lines
Maintained and improved GM media website
Managed reporting of media monitoring and coverage analysi

Set-up the media relations role with GM Middle East
Developed and applied the media relations strategy to secure great coverage for GM Middle East and its brands
Managed media interviews with GM spokespeople including speakers’ media briefing, highlighting key messages and Q&As
Monitored & generated media coverage and analysis reports of GM’s activities that helped measure the brands’ equity
Established strong relations with publishers of the Pan Arab media to optimize the PR coverage and presence of GM brands
Developed & Executed test drive plans for different carlines

Executed tactical PR activities around the Middle East for portfolio of clients including automotive, luxury and fashion brands
Managed events and participation in major exhibitions
Built and executed yearly PR plans
Enhanced client’s product coverage and presence in ME media
Organised international and local press trips, events and media meetings

Organised and supervised the company’s major exhibition “Gulf Pack”
Co-ordinated sales reports and marketing studies with the European Headquarters
Monitored and captured PR activities related to the company and its competitors

Assisted in marketing knowledge management (presentations, press release & review, newsletter, …)
Monitored and reported retail trends and prices
Prepared market researches and regular reporting