General Manager
BuWest Consult
Total years of experience :26 years, 7 Months
BuWest Consult is a boutique consulting firm based in the United Arab Emirates and is dedicated towards providing business advisory, bespoke regional market research, company incorporation and decision support services to international companies of all sizes who want to do business in the Middle East.
Conducting quantitative analysis within a variety of different industry sectors such as certification and shipping.
Role:
Managed all marketing aspects including website development and design, strategy planning, media relations, reputation management and lead generation programmes.
Undertook business development activities including face-to-face presentations to fund managers as well as online presentation development for wider audiences.
Contributed to panel discussions at hedge fund conferences in Las Vegas.
Role:
Formulated strategic marketing plans to attract hedge funds to the bank’s investment marketing and capital raising services, leading to clients with combined assets under management (AUM) in excess of US$150 million.
Led marketing programmes such as investor community research and analysis, fund selection, strategy planning and investment product promotion.
Developed plans to market the bank’s portfolio of hedge funds to the investor community in the Middle East.
Achievements:
Planned strategic marketing activities to promote Middle Eastern marketing & capital raising capabilities to international fund managers with AUM greater than US$50 million. Authored articles for publication online and in financial journals & trade magazines. Created database of managers whose funds matched specific investment criteria. Formulated “outreach” marketing procedures and conducted service contract negotiations with interested parties. Generated US$10, 500 of revenue within first 4 weeks on a “zero dollar” marketing budget.
Role:
Provided search engine optimisation and marketing expertise to four registered British charities.
Activities included on-page and off-page search engine optimisation, citation building, on-site social media advisory services and conversion optimisation.
Achievements:
Increased traffic rates by an average of 22%, and improved conversion rates by an average of 17%.
Promoted to Senior Consultant after two years as Senior Industry Analyst.
Role:
Provided consultancy services to technology providers and integrators ranging from niche SMEs to multi-national Aerospace and Defence conglomerates in the UK, Japan, the United States, Italy, Germany and France.
Managed and mentored project teams of up to 7 international researchers and consultants on a per-project basis.
Achievements:
Managed and supervised 13 consultancy projects generating over £280, 000 of revenues.
Generated a client ROI of 81, 000% on consultancy fees through the strategic identification and capture of market opportunities totaling US$125 million.
Structured and managed the development of the Space Industry consulting domain, generating £45, 000 of consultancy revenues within the first six months.
Wrote white paper relating to the implementation of IS-enabled Total Cost of Ownership (TCO) systems within the Defence industry and presented findings to public and private sector stakeholders.
Led business development client workshops for executives resulting in the development of strategic marketing and organisational restructuring plans.
Clients included Hitachi, EADS, General Dynamics, Oerlikon Space (now part of RUAG), IFS Defence, Lockheed Martin, Sennheiser, BAE Systems, Finmeccanica and SITC.
Researched and analysed the Homeland/Civil Security market for private sectors Aerospace and Defence contractors, technology integrators, investment banks and industry associations. Provided analyst support for consultancy projects.
• Broke division attendance records for Industry Analyst Briefings (IABs) by 59% with an average of 97 attendees per IAB.
• Generated £30, 000 of division revenues on research reports alone.
One out of three Cass MBA students (out of thirty applicants) to be chosen to provide advisory services for the "No Child Left Behind" federal school statistics service. Assisted in minimising an increase in support costs associated with national expansion of a web-based service by researching and analysing support strategies of direct competitors and other major sites.
• Appointed to manage provision of second and third-line support on a global basis, managing the team responsible for maintaining service levels for international communication systems, supporting over 20, 000 end-users and 126 database servers.
• Responded rapidly to the introduction of new technologies, such as corporate mobile devices, by managing upgrades of connectivity systems and co-developing support documentation that led to a 15% reduction in problem resolution times.
• Developed appropriate training programs for first-level support personnel, coordinated the support groups and adapted groupware information system for increased efficiency on an ongoing basis.
Appointed in advance of the Atlanta Olympic Games to co-manage the installation, configuration and optimisation of the proprietary KO/Office e-mail system, which included rolling out and managing additional servers.
Provided first & second-level support to all PC and network users within the regional headquarters and throughout all satellite offices.
Provided second-level support to all electronic mail users and PC users throughout the European region.
General business administration MBA with a focus on Marketing, Strategy, Business Intelligence and Consultancy.