Gagan Deep Garg

• Lead integrated digital marketing campaigns across Search, Programmatic, Social, Mobile,
Video, and Content Syndication channels
• Drive regional performance marketing initiatives focused on lead generation, audience
engagement, and conversion optimization
• Partner with creative and media agencies to execute brand and demand generation
campaigns aligned with business objectives
• Use GA4, campaign analytics, and audience insights to improve campaign effectiveness,
budget allocation, and marketing ROI
• Collaborate with Product, Campaign, and Creative teams to ensure consistent messaging
and customer-centric brand experiences

• Lead integrated regional marketing initiatives across India, APJC, EMEA, and
Americas markets supporting enterprise growth, customer engagement, and
GTM priorities.
• Manage $3M+ annual marketing investments across digital campaigns,
customer engagement programs, webinars, audience activation, and integrated
marketing initiatives.
• Partner closely with Sales, Product Marketing, Campaign, and Analytics teams to
align GTM execution, improve campaign effectiveness, and strengthen regional
marketing performance.
• Increased qualified conversions by 22% YoY while reducing CPA by 17% through
analytics-led optimization, experimentation, audience segmentation, and
campaign performance refinement.
• Led media experimentation initiatives across audience targeting, messaging,
channel mix, and campaign optimization to improve engagement performance
and conversion efficiency.
• Directed launch readiness and cross-functional GTM governance across
campaigns, stakeholder alignment, reporting cadence, and regional execution
planning.
• Lead executive engagement initiatives, customer programs, thought leadership
campaigns, and regional marketing activations supporting enterprise positioning
and adoption goals.
• Utilize analytics, attribution frameworks, and customer engagement insights to
influence strategic planning, budget prioritization, and marketing investment
decisions.
• Built AI-assisted lead qualification and workflow automation systems using n8n,
Dify, and GPT-enabled processes to improve operational efficiency and
campaign scalability.

• Managed India & APJC integrated marketing programs across digital performance, brand
awareness, and customer acquisition campaigns
• Led large-scale campaigns across Google, Meta, Programmatic, Mobile, Video, and Content
Syndication platforms with $4M+ annual budgets
• Delivered high-quality lead generation through CPC/CPL optimization, audience targeting,
and continuous campaign improvement
• Planned and executed integrated media initiatives balancing upper-funnel brand awareness
with lower-funnel conversion objectives
• Collaborated with agencies and regional stakeholders to localize campaigns while
maintaining brand consistency across markets
• Improved marketing effectiveness through data-led insights, A/B testing, campaign
reporting, and conversion analysis
• Supported SEO, digital content alignment, and social engagement initiatives to strengthen
online visibility and customer engagement
• Strengthened marketing and sales collaboration, improving lead quality, campaign
visibility, and reporting accuracy

• Led integrated marketing, regional GTM, and demand generation programs
across India and APJC markets supporting enterprise growth and customer
engagement objectives.
• Managed $4M+ annual marketing budgets spanning digital campaigns,
customer engagement programs, executive events, webinars, partner
initiatives, and integrated field marketing activations.
• Increased qualified demand generation by 25% YoY and improved pipeline
conversion by 20% through integrated GTM execution and audience-focused
marketing strategies.
• Partnered closely with Sales, Product Marketing, regional leadership, and cross
functional stakeholders to align marketing priorities with business growth
objectives.
• Led integrated campaign briefing and messaging development across regional
GTM initiatives, ensuring alignment between Product Marketing, Sales, digital,
and field activation teams.
• Managed external creative and media agency partnerships supporting
integrated campaigns, customer engagement programs, and regional market
activations.
• Directed creative development and campaign execution across digital,
executive engagement, webinar, and field marketing initiatives to strengthen
audience engagement and market visibility.
• Supported brand narrative and thought leadership initiatives tailored to regional
market priorities, customer engagement goals, and business growth objectives.
• Led executive roundtables, customer engagement programs, conferences,
webinars, partner initiatives, and field marketing activations across enterprise
technology portfolios.
• Improved attribution visibility and reporting accuracy by 25% through
implementation of GA4 modernization, KPI governance, and Salesforce
integrated reporting frameworks.
• Developed scalable test-and-learn frameworks across campaigns, messaging,
audience targeting, and digital engagement initiatives to improve marketing
effectiveness and conversion performance. Coordinated launch execution, agency workflows, stakeholder alignment, and
integrated campaign governance supporting regional marketing initiatives.

• Planned and executed integrated advertising campaigns across TV, Digital, Print, and
Events for leading consumer brands
• Worked with sales, creative, and media teams to deliver high-impact brand campaigns and
customer engagement initiatives
• Supported brand visibility and audience acquisition through coordinated cross-channel
media planning

• Managed integrated advertising and client engagement initiatives across
television, digital, and event platforms.
• Partnered with enterprise clients and agencies to execute cross-channel
audience engagement campaigns.
• Supported creative campaign development, audience messaging, and
integrated media execution across multiple advertising formats.

• Managed advertising campaigns across Print, Radio, Outdoor, Television, and Digital
channels for major advertisers
• Developed strong expertise in ATL campaign planning, audience strategy, media
coordination, and stakeholder management
• Partnered with agencies and clients to execute regional brand-building and promotional
initiatives

• Built foundational expertise in integrated media strategy, campaign execution,
stakeholder management, and audience engagement across print, digital,
television, and event ecosystems.
• Supported advertising strategy, client campaigns, and media coordination
across large-scale consumer engagement initiatives.