Head Of Sales
Dubai Crystal Mineral Water & Refreshments LLC
Total years of experience :18 years, 6 Months
• Create, Define and Implement Crystal Water
Commercial Strategy.
• Manage the Sales and Distribution Team.
• Manage Customer Performance
• Direct reporting to the Board of Directors
• Assist in handling the Water Factory and Production
Team.
• Lead People Motivator.
Lead the Sales Department in achieving Company’s Sales and Distribution Goals.
•Directly reporting to the General Manager of Sales and Distribution.
•Manage the Sales Teams across United Arab Emirates.
•Effectively Plan the Budget, Set the Goals and Objectives of the Sales Department.
•Develop the Company Portfolio across all potential Points of Sale.
•Lead People Motivator.
Achievements:
• Launched Ta’moosh Frozen Ready to Eat Meals Brand in major retail accounts across UAE reaching 600 outlets within 15 days.
• Closed agreement between Tim Horton’s to distribute exclusively their customized Beef Philly Steak meat across GCC generating AED 4.8 million annual gross revenue for MAMfoodco LLC.
• Launched iQuality chilled Ready to Eat Meals across all major Convenience Store Groups like ENOC Zoom Market, Zoom Metro, Circle K and 7Eleven.
Lead and manage the Sales team to achieve the Sales and distribution Targets of the territory.
•Interpret key financial indicators and make proposals for expenditure based on the financial criteria.
•Improve Sales Team selling capability by means of Coaching.
•Develop an Effective Journey Plan for each Route.
•Identify and maximize new business opportunities through networking and field visits.
•Establish and maintain influential Customer relationship.
Achievements:
•Increase in Sales Volume YTD at 22% versus YAGO.
•Increase in Numeric Distribution to 62% YTD from 32% of Outlet Universe YAGO.
•Increase in Product Availability and Visibility across all Self Service Outlets.
•Converted Brand Image into a major player in the market through Visibility and Availability.
Direct involvement in the general day-to-day business operation such as sales, disposal, meeting sales targets, monitoring and coordination with the sales staff.
•Ensure coverage of all routes daily, running emergency routes when necessary.
•Lead in Problem Solving.
•Generate and analyze reports through the Oracle Discoverer and the ERP System.
Achievements:
•Increased Sales and Availability of Products by reconfiguring Routes and Journey Plans.
•3 Time Employee of the Month voted by the Company Management.
First and Basic responsibility is to achieve daily sales requirement.
•Maintain and develop existing outlets and build customer rapport.
•Develop market share thru horizontal and vertical distribution.
•Open new potential outlets.
•Manage account receivables.