Gaurish Powar

- Lead the full marketing function — offline, digital, content, and brand — with direct P&L accountability, managing multi-channel campaigns across UAE and GCC markets.
- Pioneered the company's AI adoption roadmap: deployed AI content generation tools, reducing asset production costs by 60%, and built automated SEO bots targeting 50+ high-value keywords.
- Engineered a digital transformation of the marketing tech stack, integrating CRM, performance platforms, and analytics for a unified omnichannel view of the customer.
- Directed brand relaunch strategy, managing creative agencies, content teams, and media planners to drive a measurable uplift in brand recognition and digital traffic.
- Oversaw annual marketing calendar and budget allocation — ensuring cost-efficiency, measurable KPIs, and strategic alignment with business growth objectives.
- Led market intelligence function: conducting competitor analysis, customer research, and trend monitoring to inform campaign positioning and pricing strategy.

AI & DIGITAL TRANSFORMATION CAPABILITIES

AI Tools & Platforms
- Deployed Claude (Anthropic), ChatGPT, Copilot, and Gemini for AI-generated content pipelines, reducing production time by 60% while improving content consistency across channels.
- Built and managed Make.com automation bots for SEO content generation, keyword-targeted FAQ publishing, and backlink campaigns — scaling to 50+ keywords with zero manual intervention.
- Implemented AI-driven audience segmentation and predictive scoring models integrated with CRM platforms to improve lead quality and campaign targeting precision.
- Utilised Google Performance Max, Meta Advantage+, and programmatic DSPs (DV360), leveraging machine-learning bid strategies to optimise media spend in real time.

Digital Transformation Leadership
- Architected end-to-end mar-tech ecosystems integrating CRM, CDP, analytics, and paid media platforms for unified customer journey management.
- Led E-commerce platform launches and API integrations, including WhatsApp Business API for automated customer engagement and transactional workflows.
- Championed data-first culture across marketing teams — implementing BI dashboards (Google Looker Studio, Data Studio) for real-time performance visibility.
- Drove digital catalogue migration, Yext local SEO deployment, and JIRA-based project management adoption across multi-country teams.

- Managed all digital marketing channels — paid search, SEO, social, affiliates, and e-commerce — driving measurable improvement in traffic, conversion, and revenue.
- Led a 5-member in-house team and 6 specialist agencies covering web development, SEO, performance marketing, and creative production.
- Oversaw full website development lifecycle and API integrations, improving UX and conversion rates through data-led optimisation.
- Introduced AI-assisted content strategy and performance reporting, streamlining campaign analysis and enabling faster decision-making cycles.
- Established weekly ROI reporting cadence, presenting actionable insights to senior leadership to guide strategic investment decisions.

- Managed performance and digital marketing campaigns across MAFs retail portfolio — driving online traffic,
conversion, and brand visibility in a competitive multi-brand environment.
- Conducted deep-dive data analysis, competitor benchmarking, customer segmentation, and user journey mapping
to inform strategic and tactical campaign planning.
- Optimised conversion funnels across multiple traffic sources using advanced remarketing strategies and audience
layering.
- Collaborated with cross-functional teams to align digital campaigns with in-store retail activations and seasonal
promotions.

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Managed benchmarks, and ROI, and presented weekly reports to VPs and other senior department managers.
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Researched the marketplace to determine where the product or client fits in (i.e., analysing competitive positioning, products, brands, and spending)
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Oversaw a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.
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Played a key role in the development of short & long-term strategic plans including annual business plans, media, promotion, and innovation pipelines.

• Managed Brand Marketing and communication activities
• Managed Marketing activities of Full stack e-com Website
• Strategizing remarketing and automation plan along with segmentation of retail database to convert into the online acquisition
• Conduct weekly, and monthly analyses to determine the effectiveness and implement the changes based on data
• Lead for strategic communications, planning, executing, and localizing all the marketing communication
• Manage benchmarks, ROI, and Present weekly reports to VPs and other department managers.

• Manage/ Lead team of 5 members
• Training for the team and other stakeholders on the digital platform
• Organized workshops, including Facebook, Google with stakeholder
• Global First on Collaborative ads on Facebook for the food division
• Lead the project for Facebook, Google, and Snapchat in GCC 1st campaigns like FB and IG Lens, WFB bot system, Store Sale optimization, etc.
• Lead multiple projects during Covid19 like E-com website launch, WFB integration,
Digital Catalogue Campaigns, and Yext.
• Managed full E-com project lifecycle: Strategy, development, testing & implementation. Increased ROI by 863% and improved conversions
• Launched companywide promotion and achieved increasing 4 time ROI each on Black Friday and Fashion Weekend

• Lead a team of 4 members and trained on new digital technologies
• Launched successive campaigns during Mother care E-Com Digital launched, which
growth increased by 40% after the digital campaign
• APC (app Install) members increased by 20% after the digital campaign
• Worked as a standalone employee starting in Alshaya India for almost one and a half years, on Google AdWords and social media. launched around +3000 campaigns.
• H&M Designer collection spent $7000 and achieved $53, 000 offline purchase conversion through Store Sale Optimization campaign
• Worked with world-famous Brands like Starbucks, H&M, Mothercare, Victoria’s Secret, American Eagle, Bath & Body Works, Debenhams, The Cheesecake
factory, Muji, Asha’s

Manage the small team of 3 members and train on digital platform
• Administered multiple digital account, including developing,
implemented and optimization of Google Adwords and Facebook
campaign
• Launched 1st In app campaign for bank in India for Canara bank
• Review all the benchmarks and desired goal for campaigns
• Worked on new a Website for SEO to bring the website on top for
many generic keywords which increased the sale
• Work closely with the content development and SEO team.
• Project including SBI, Syndicate Bank, Canara bank, Raheja builder,
SertaMe, KingKoilME

Helping hands for designer, worked on bootstrap and .net
• Successfully created around 5 single pages websites

Learning different technologies and scripting languages along with
.net
Google Marketing Tools