Gbadebo Anifowoshe

 Research and Market Analysis: Researching the latest trends and topics in the industry to identify potential conference topics and themes that will appeal to target audience. I also analyse the competition and market trends to ensure the conference remains relevant and successful.
 Program Development: I develop the conference program by creating an agenda, identifying, and inviting c-level speakers and supporting partners, and coordinating sessions and workshops.
 Marketing and Promotion: Working with the marketing manager to create and execute a marketing plan to promote the conference and drive attendance. This include creating marketing materials, advising on social media content, and coordinating email campaigns.
 Sponsorship and Exhibitor Management: Work closely with head of sales and sales teams to identify targets for sponsorship and delegate sales
 Budgeting and Financial Management: Managing the conference budget and ensure that expenses are kept within budgetary constraints. I also develop and manage revenue streams, such as registration fees and sponsorships.
 Logistics and Operations: Overseeing the logistics and operations of the conference, including booking venues, arranging accommodations, and coordinating transportation. Also ensuring that all attendees have a positive experience and that all aspects of the conference run smoothly.
 Post-Event Analysis: You will evaluate the success of the conference by analyzing attendance, revenue, and attendee feedback. You will also identify areas for improvement and make recommendations for future conferences

Responsibilities:
• Express the company's voice by writing clear, error-free information for the brochure and website.
• Ensure that the expectations of all speakers, delegates, and sponsors are met by collaborating with the conference directors and sponsorship sales team.
• Recommend appealing copy suggestions to clients and complete tasks once approved.
• Conduct virtual events onsite and handle pre-event test calls by arranging C-level speakers for the agenda.
• As a producer, coordinated over 100 virtual events and presented over 200 senior-level industry speakers.
• Work closely with speakers on their session's content and agree on their participation logistics.
• Oversee logistics, including transportation, lodging, venue preparation, delivery of supplies, and entertainment, to ensure that the event runs smoothly and according to the client’s schedule.

• Responsible for developing key customer accounts, providing exceptional services, obtaining consistent business from them and meeting each account’s revenue objectives.
• Made specific account plans for each key account, held negotiations and signed contracts, oversaw renewal of contracts and ensured a long-term business association.
• Formulated and established sales and marketing strategies for Royal Falcon Events, understood their requirements and recommended products/services that best meet the requirements.
• Monitored the regional markets to determine the sales opportunities for the company’s products and services, communicated with potential customers and closed a majority of deals.
• Analysed the clients’ requirements and prepared detailed proposals for events; brought in additional revenue for the company by sponsorship, stand and exhibition selling to exhibitors and partners.
• Created business forecasts and monitored target achievement against forecasted numbers, took corrective action in case actual figures lagged targeted figures.

Highlights:
• Recruited to assist with the onsite execution of the boat exhibition and to be a part of the team planning and delivering Ai Everything Dubai 2020.
• Conducted research on top global brands and encouraged them to apply for the Forbes AI-sponsored Brave Awards.
• Managed two different Awards - Kaggle Days Dubai and Ai Brave Awards while building the back head for the Award competition.

Responsibilities:
• Efficiently led a team of 20 promotional staffs on site to formulate and execute effective marketing strategies to increase the flow of entries.
• Involved in creating brand identity and increasing brand awareness and brand recall, developed marketing campaigns for specific audiences and customer segments.
• Carried out marketing analysis and gauged customer sentiment prior to designing promotional campaigns, developed and implemented innovative ideas for ad (print and electronic) campaigns.
• Prepared budgets, reviewed overall business performance of the company by analysing performance reports, and took course corrections measures where needed so that the pre-defined business objectives could be met.
• Ensured that the messages are compelling and articulated the show’s competitive proposition by creating awareness of the exhibition in the target markets.
• Enhanced the show's reputation, efficacy, viewership, and ROI by planning and directing sales efforts to satisfy commercial and product development goals.
• Emphasised on sales campaigns, marketing collaterals, reports and visitor promotion activities to ensure that the show management requirements and timeframes are followed consistently.

Highlights:
• Successfully managed 50 medium and large scale events for major sponsors such as ALDAR, US Embassy, Etihad Airline, Youtube & Google Space, Daman Insurance etc with headcounts ranging from 50 to 2000 within 4 months.
• Actively participated in crowd control process covering 7000+ athletes, 4000 families and 2000 delegates during the opening and closing ceremonies of Special Olympics World Games - a multi-sport event for athletes with intellectual disabilities - held in Abu Dhabi (Mar 2019).
• Supervised the design, erection and setting up of the Royal Majlis and VVIP platform from managing the building of the scaffolding structure, cladding, carpeting and artistic decoration for the opening and closing ceremonies.
• Received a Letter of Recommendation for exceptional planning skills shown in managing the event.