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Gbadebo Anifowoshe, Senior Conference & Project Manager

Gbadebo Anifowoshe

Senior Conference & Project Manager·The Great Minds Group

United Arab Emirates

Diploma, Digital Media & Communication

Work experience

Total years of experience: 12 years, 0 months

Senior Conference & Project Manager

June 2022 - Present

The Great Minds Group

Dubai, United Arab Emirates

June 2022 - Present

 Research and Market Analysis: Researching the latest trends and topics in the industry to identify potential conference topics and themes that will appeal to target audience. I also analyse the competition and market trends to ensure the conference remains relevant and successful.
 Program Development: I develop the conference program by creating an agenda, identifying, and inviting c-level speakers and supporting partners, and coordinating sessions and workshops.
 Marketing and Promotion: Working with the marketing manager to create and execute a marketing plan to promote the conference and drive attendance. This include creating marketing materials, advising on social media content, and coordinating email campaigns.
 Sponsorship and Exhibitor Management: Work closely with head of sales and sales teams to identify targets for sponsorship and delegate sales
 Budgeting and Financial Management: Managing the conference budget and ensure that expenses are kept within budgetary constraints. I also develop and manage revenue streams, such as registration fees and sponsorships.
 Logistics and Operations: Overseeing the logistics and operations of the conference, including booking venues, arranging accommodations, and coordinating transportation. Also ensuring that all attendees have a positive experience and that all aspects of the conference run smoothly.
 Post-Event Analysis: You will evaluate the success of the conference by analyzing attendance, revenue, and attendee feedback. You will also identify areas for improvement and make recommendations for future conferences

Company industry:
Marketing
Job role:
Marketing and PR

Conference & Project Manager

March 2021 - Present

The Great Minds Group

Dubai, United Arab Emirates

March 2021 - Present

Responsibilities:
• Express the company's voice by writing clear, error-free information for the brochure and website.
• Ensure that the expectations of all speakers, delegates, and sponsors are met by collaborating with the conference directors and sponsorship sales team.
• Recommend appealing copy suggestions to clients and complete tasks once approved.
• Conduct virtual events onsite and handle pre-event test calls by arranging C-level speakers for the agenda.
• As a producer, coordinated over 100 virtual events and presented over 200 senior-level industry speakers.
• Work closely with speakers on their session's content and agree on their participation logistics.
• Oversee logistics, including transportation, lodging, venue preparation, delivery of supplies, and entertainment, to ensure that the event runs smoothly and according to the client’s schedule.

Company industry:
Software Development
Job role:
Management

Business Development Manager (Freelance)

August 2020 - February 2021

Royal Falcon Events

Dubai, United Arab Emirates

August 2020 - February 2021

• Responsible for developing key customer accounts, providing exceptional services, obtaining consistent business from them and meeting each account’s revenue objectives.
• Made specific account plans for each key account, held negotiations and signed contracts, oversaw renewal of contracts and ensured a long-term business association.
• Formulated and established sales and marketing strategies for Royal Falcon Events, understood their requirements and recommended products/services that best meet the requirements.
• Monitored the regional markets to determine the sales opportunities for the company’s products and services, communicated with potential customers and closed a majority of deals.
• Analysed the clients’ requirements and prepared detailed proposals for events; brought in additional revenue for the company by sponsorship, stand and exhibition selling to exhibitors and partners.
• Created business forecasts and monitored target achievement against forecasted numbers, took corrective action in case actual figures lagged targeted figures.

Company industry:
Events Management
Job role:
Management

Project Manager (Contract)

December 2019 - March 2020

Dubai World Trade Centre

Dubai, United Arab Emirates

December 2019 - March 2020

Highlights:
• Recruited to assist with the onsite execution of the boat exhibition and to be a part of the team planning and delivering Ai Everything Dubai 2020.
• Conducted research on top global brands and encouraged them to apply for the Forbes AI-sponsored Brave Awards.
• Managed two different Awards - Kaggle Days Dubai and Ai Brave Awards while building the back head for the Award competition.

Responsibilities:
• Efficiently led a team of 20 promotional staffs on site to formulate and execute effective marketing strategies to increase the flow of entries.
• Involved in creating brand identity and increasing brand awareness and brand recall, developed marketing campaigns for specific audiences and customer segments.
• Carried out marketing analysis and gauged customer sentiment prior to designing promotional campaigns, developed and implemented innovative ideas for ad (print and electronic) campaigns.
• Prepared budgets, reviewed overall business performance of the company by analysing performance reports, and took course corrections measures where needed so that the pre-defined business objectives could be met.
• Ensured that the messages are compelling and articulated the show’s competitive proposition by creating awareness of the exhibition in the target markets.
• Enhanced the show's reputation, efficacy, viewership, and ROI by planning and directing sales efforts to satisfy commercial and product development goals.
• Emphasised on sales campaigns, marketing collaterals, reports and visitor promotion activities to ensure that the show management requirements and timeframes are followed consistently.

Company industry:
Events Management
Job role:
Management

Event Specialist (Contract)

October 2018 - March 2019

Special Olympics World Games

Abu Dhabi, United Arab Emirates

October 2018 - March 2019

Highlights:
• Successfully managed 50 medium and large scale events for major sponsors such as ALDAR, US Embassy, Etihad Airline, Youtube & Google Space, Daman Insurance etc with headcounts ranging from 50 to 2000 within 4 months.
• Actively participated in crowd control process covering 7000+ athletes, 4000 families and 2000 delegates during the opening and closing ceremonies of Special Olympics World Games - a multi-sport event for athletes with intellectual disabilities - held in Abu Dhabi (Mar 2019).
• Supervised the design, erection and setting up of the Royal Majlis and VVIP platform from managing the building of the scaffolding structure, cladding, carpeting and artistic decoration for the opening and closing ceremonies.
• Received a Letter of Recommendation for exceptional planning skills shown in managing the event.

Company industry:
Sports & Outdoor Activities
Job role:
Management

Event Coordinator/ Product Specialist (Part-time)

March 2017 - January 2019

Tesla

Dubai, United Arab Emirates

March 2017 - January 2019

Company industry:
Industrial Production
Job role:
Management

Project Events Coordinator (Contract)

February 2017 - September 2018

Custard Communication

Dubai, United Arab Emirates

February 2017 - September 2018

Company industry:
Marketing
Job role:
Management

Chief Executive Officer

February 2012 - August 2015

G14 Company

Lagos, Nigeria

February 2012 - August 2015

Company industry:
Sports & Outdoor Activities
Job role:
Management

Education

EMDI Institute of Media & Communication

August 2016

August 2016

Diploma, Digital Media & Communication

United Arab Emirates

Olabisi Onabanjo University

July 2010

July 2010

Bachelor's degree, Agricultural and Mechanical Engineering

Nigeria

Skills

Budgeting
Expert
Budgeting
Expert
Communication Skills
Expert
Communication Skills
Expert
Planning
Expert
Planning
Expert
Customer Satisfaction
Expert
Customer Satisfaction
Expert
Event Management
Expert
Event Management
Expert
Promotional Strategies Development
Expert
Promotional Strategies Development
Expert
Vendor Management
Expert
Vendor Management
Expert
Sales & Marketing Campaigns
Expert
Sales & Marketing Campaigns
Expert
Program Coordination
Expert
Program Coordination
Expert
Co-ordination & Supervision
Expert
Co-ordination & Supervision
Expert
Team Building & Leadership
Expert
Team Building & Leadership
Expert
Advertisements & Promotions
Expert
Advertisements & Promotions
Expert
Project Management
Expert
Project Management
Expert
Cost Reduction & Control
Expert
Cost Reduction & Control
Expert
Client Relationship Management
Expert
Client Relationship Management
Expert
Win-Win Negotiations
Expert
Win-Win Negotiations
Expert

Languages

English

Expert

Training and Certifications

Certifications
Finsbury Heinz Ltd
Mar 2013
Certified in Strategic Management of Occupational Safety and Health
Certified Occupational and Health Coordinator, OSH Association
Jul 2013
Certified Capacity Development Training Programmes, REGGCHARLES Foundation
Dec 2013
Project Management Professional (PMP) Exam Preparation based on PMBOK 6th Edition – 35 PDUs, Blue Oc
May 2019