General Manager
FBP international
Total years of experience :16 years, 2 Months
Australian Migration Settlement Services.
Senior Management - Heading the Dubai Operations with overall responsibilities for Sales & Marketing, Finance, Process improvements, Channel Partner development, Contracts, Client Escalation Resolution & Arbitration, HR, Procurement and General Office Administration.
Client relationship Management - handling Retail design & fit out projects as turnkey solutions with a team of 3 direct reports. Exhibition stands, Kiosks, POP displays & stands, Retail counters, Shop Floor design, Food Truck designs. Large format digital printing. Joinery - wood & metal works.
Business Development. Account Management & Client Relationships. Development & Production of BTL advertising material for Corporate & Retail activations. Supervising production of all MARCOM Collaterals & Outdoor Signage.
Handled Corporate Communications for Emirates Airlines Group Companies - DNATA, Arabian Adventures, Congress Solutions Dubai, Marhaba .
• Evaluation of Creatives
• Liaison with Ad Agencies / Media Buyers / Vendors
• Managed production of Advertising & MARCOM collateral's
• Outdoor Advertising
• Budget Control
• Managed ATL / BTL Ad campaigns, Social media, Digital & Online Ad campaigns
• Collaborating with in house design studio & procurement department
• Handled Brand building / Brand recall / Brand Awareness campaigns / New Product launches /
Promotions
Extensive experience in Client Servicing & Account Management
Client relationship management | Event management | Devising Advertising Strategy | Designing & Executing successful promotional campaigns | Evaluation of Creatives | Media Liaison | Outdoor Advertising | Budget Control | Direct mail & In-store Promotions | Vendor Management | Extensive experience in production and sourcing of BTL collateral's & promotional giveaways | Monitoring Studio Traffic | Handling Brand building / Brand recall / Brand Awareness campaigns / New Product launches | Managing 360 degrees ' through the line ' multi-media / multi-lingual International Ad campaigns | Organizing Press Conferences / Press Releases / Exhibitions | Business Development
Clients handled:
Jashanmal National Company (UAE, Bahrain, Kuwait)
Jashanmal Pharmaceutical Division
Jashanmal Department Stores
OCS Couriers
Books Gallery
United Foods ltd.(UAE)
Disney Corners UAE
Apollo Studio & Stores( UAE)
Sharjah Cement Factory
Hobo Collection (Warner brothers / Columbia Tristar / BBC)
Gulf Greetings
Brands handled:
Partum’s Christian Dior | Boucheron Parfum | Calvin Klein Perfumes | Elizabeth Arden | Karl Lagerfeld, Davidoff | Donna Karan New York | Nina Ricci | Yashica Cameras | Delsey luggage | Cross Writing Instruments | Hoover | Kenwood Home Appliances | Russell Hobbs | Clarks Shoes | Mexx fashions | Safi Corn Oil | Aseel Pure ghee | Aseel Vegetable ghee | Nawar Sunflower Oil | Nawar Margarine, Mumtaz margarine | Konica Cameras | Panasonic & Vivitar Cameras | Konica Photo express.
Client servicing, reporting to the CEO @Quicksel Communications, Pune.
Handled Kinetic Engineering ( India ) - Manufacturers of the Kinetic Luna Magnum.
Handled multi-media, multi-lingual Ad campaigns pan India.
•Served as the Clients SPOC within the Agency and vice versa providing proactive counsel on new approaches and ideas
•Drafted internal and external communications plans, press releases, press invites, MARCOM content, and pitch proposals.
•Played a key role in the research, planning and development of campaigns and deploying these
•Applied and created tools, templates and methodologies that contributed to clients’ communication effectiveness
•Ensured understanding of clients’ general business strategy, products and services offered, and general challenges facing their industries
•Evaluated creatives effectively to ensure it was in line with client brief and campaign strategy
•Multi-task and manage several projects/work assignments simultaneously
Pratibha Advertising, Pune.
(previously an in-house Ad agency of the Kirloskar group of Companies)
Clients handled -
Kinetic Engineering
Weikfield products ( India ),
Finolex Cables ( India )
• MBA Marketing/Advertising - First Class, from Institute of Management, Development & Research (IMDR), Pune, India. • Computer savvy
• B.Sc. (Geology) - First Class, from Fergusson College, Pune, India.