George Caesar- Cert CII®, IFCE®

Achievements:
• Achieved growth with 60% YOY for 2020.
• Bagged the “Going the Extra Mile Award” for outstanding performance in 2020.
• Achieved GMV growth of 225% for 2021.
• Activated and launched dropship model in KSA and Egypt.
• Increased overall selection by 50%.

Responsibilities:
• Create and execute annual category strategic and GMV plans while delivering business growth agenda in a profitable manner; develop strategic business plans including viable volume, spending projections, expanding assortment, inventory planning & driving pricing, key partnerships, on-time launches, and monetization.
• Develop the overall strategy for the categories and research new category options to drive sales and achieve targets.
• Develop an effective brand strategy by integrating both traditional as well as digital marketing methods.
• Continuously lead efforts to meet the financial targets set for the categories and meet KPIs.
• Identify short-term business build activities such as penetrating new subtypes, new assortments or new target audience groups, line extensions and new products opportunities.
• Provide strategic recommendations to the senior management for expansion or rationalization based on strong knowledge of the category portfolio.
• Identify market opportunities and threats from competitive and/or other factors for the categories, and accordingly create counter plans to sustain the market share for the company.
• Research the consumer markets, monitor the latest market trends, and identify all the potential areas for the categories assigned to invest in considering the spending habits and the needs of the customer.
• Monitor the customer searches and needs of certain products/subtypes and coordinate with merch team to give maximum visibility.
• Standardize and optimize category-related processes across the company to lower costs and maximize value.
• Monitor and evaluate brand performance and customer feedback to identify the enhancements in content features to meet the customer requirements and provide feedback to other teams like merch, tech, etc.

-Leading the F&B online product roadmap, vision, and strategy across Leisure, Entertainment & Cinemas and develop product monetization initiatives across web & mobile apps, from conceptualization to market rollout and scaling along with building the customer journey for online delivery.
- Drives revenue growth strategy - pricing, loyalty, tactical awareness, incentives strategy, core experience initiatives and several growth opportunities to attract and retain customers across the region.
-Manages and drives a team of product specialists to direct and ensure KPIs are being addressed continuously.
-Formulates key strategy initiatives based on impact through a data-driven approach.
- Address long term product challenges through a deep understanding of business and product dynamics.
- Partners with regional online delivery providers on joint demand activities to target and convert customers.
- Drives integration initiatives between LEC concepts on apps and websites and external online delivery channels, Collaborates with cross-
functional teams across disciplines such as operations, marketing, E-commerce, IT, CX and finance.
-Evaluates existing platforms while ensuring that experience meets customer demands and needs while looking at what new products and
features will make the online channel even more engaging, and more valuable to customers.
-Works closely with different functions to create and implement and roll out of new features for online channels.
- Actively seeks out business partnerships to reach new segments within the region.
- Develops KPI concepts and measure the impact of newly released features with Analytics and Experiment.
-Leads critical projects based on emergent business needs.
- Deliver end- to-end projects and manage ongoing workstreams, from initiation to execution

• Delivered GMV, margin and stock availability by formulating and effective consumer centric plan across marketplace.
• Planned the growth of category selection and assortment, enhanced stocks depth and mitigated seller risk by liaising and coordinating with cross functional teams.
• Built and maintained healthy business relationships with key suppliers, brands and partners in marketplace business.
• Managed promotion planning and execution through cross-functional teams; drove marketing campaigns ensure that products and services meet customers’ expectations and to grow sellers/brands.
• Conducted market research and competitive analyses to stay on top of market trends and competitive offerings; revised business development strategy based on the collated and analysed marketing data.
• Evaluated and studied sales trends and sales performance and contribute to business planning by providing up-to-date accurate forecasts of future sales.

• Increase assortment and ensure quality of selecting by focusing on new seller acquisition and completing brand catalogues.
• Accountable for regularly monitoring the inventory levels and ensure availability of stock
• Shared regular sales forecast with the sellers, in order to set the projections-forecasting plans for maintaining the stocks.
• Studied the offline retail prices, coordinated with the suppliers and vendors to strategize offers and promotions and ensured that the best price is made available to the customers.
• Monitored the industry and market trends to advise on market strategy and positioning as well as determining the positioning of the skus to maximize visibility.
• Monitor and evaluate the brand performance, sales, GMV and conversions on a monthly basis and report the same during review meetings.

Achievements:
• Succeeded in efficiently handling most of the top key accounts across central region of Saudi Arabia such as Quick serve restaurants (Al Baik, KFC, Pizza Hut, Domino's Pizza, etc.) and hotels (Marriott Group, Starwood Group, IHG Group, Accor Group, etc.), E-commerce (Amazon, Noon, Jollychic, etc.) and food aggregators.
• Achieved sales growth by 25% for 2019 vs 2018.
• Served as the representative of the sales workforce to communicate and deliver various business needs with IT department for Siebel CRM to ease and minimize paper processes, enhance current procedures and liaison with other departments from 2017 -2018.
• Achieved the "Market Share Award" for increasing market share for water in hotels by 25%, resulting in growth in sales by 64% in 2017 vs 2016.
• Received the "Channel Growth Award" for the best performance on achieving Channel Sales Growth (LRB) by 37% in 2016 vs 2015.
• Signed up 112 exclusive contracts such as Muvi Cinemas across KSA.

Responsibilities:
• Formulated, implemented and updated strategies, plans and budgets to achieve revenue, profitability and growth objectives.
• Conducted regular market studies to map customer needs and expectations, analysed competition and identified new product opportunities and recommended new product lines.
• Developed and maintained robust business relationship with prominent market movers to explore business opportunities.
• Built and sustained strong professional working relations with key decision makers of the client organization and assured client retention through high standards of service delivery and support.
• Tracked and analysed current market trends in the food service industry, including understanding of upcoming customer initiatives and key competitor activities.
• Proposed special marketing campaigns including promotions, events, in-store visual merchandizing and displays to drive sales across all channels.