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George Caesar- Cert CII®, IFCE®, Marketplace Manager -eCommerce

George Caesar- Cert CII®, IFCE®

Marketplace Manager -eCommerce·Saudi Company for Hardware - SACO

Saudi Arabia

Bachelor's degree, Business Administration (English Section)

Work experience

Total years of experience: 14 years, 7 months

Marketplace Manager -eCommerce

November 2023 - Present

Saudi Company for Hardware - SACO

Riyadh, Saudi Arabia

November 2023 - Present

Company industry:
Retail & Wholesale
Job role:
Sales

Category Manager - Market Place and Retail

August 2021 - Present

Noon.com |E-Commerce

Riyadh, Saudi Arabia

August 2021 - Present

Achievements:
• Achieved growth with 60% YOY for 2020.
• Bagged the “Going the Extra Mile Award” for outstanding performance in 2020.
• Achieved GMV growth of 225% for 2021.
• Activated and launched dropship model in KSA and Egypt.
• Increased overall selection by 50%.

Responsibilities:
• Create and execute annual category strategic and GMV plans while delivering business growth agenda in a profitable manner; develop strategic business plans including viable volume, spending projections, expanding assortment, inventory planning & driving pricing, key partnerships, on-time launches, and monetization.
• Develop the overall strategy for the categories and research new category options to drive sales and achieve targets.
• Develop an effective brand strategy by integrating both traditional as well as digital marketing methods.
• Continuously lead efforts to meet the financial targets set for the categories and meet KPIs.
• Identify short-term business build activities such as penetrating new subtypes, new assortments or new target audience groups, line extensions and new products opportunities.
• Provide strategic recommendations to the senior management for expansion or rationalization based on strong knowledge of the category portfolio.
• Identify market opportunities and threats from competitive and/or other factors for the categories, and accordingly create counter plans to sustain the market share for the company.
• Research the consumer markets, monitor the latest market trends, and identify all the potential areas for the categories assigned to invest in considering the spending habits and the needs of the customer.
• Monitor the customer searches and needs of certain products/subtypes and coordinate with merch team to give maximum visibility.
• Standardize and optimize category-related processes across the company to lower costs and maximize value.
• Monitor and evaluate brand performance and customer feedback to identify the enhancements in content features to meet the customer requirements and provide feedback to other teams like merch, tech, etc.

Company industry:
Internet & E-commerce
Job role:
Management

Senior product development manager

December 2022 - September 2023

Majid Al Futtaim

Riyadh, Saudi Arabia

December 2022 - September 2023

-Leading the F&B online product roadmap, vision, and strategy across Leisure, Entertainment & Cinemas and develop product monetization initiatives across web & mobile apps, from conceptualization to market rollout and scaling along with building the customer journey for online delivery.
- Drives revenue growth strategy - pricing, loyalty, tactical awareness, incentives strategy, core experience initiatives and several growth opportunities to attract and retain customers across the region.
-Manages and drives a team of product specialists to direct and ensure KPIs are being addressed continuously.
-Formulates key strategy initiatives based on impact through a data-driven approach.
- Address long term product challenges through a deep understanding of business and product dynamics.
- Partners with regional online delivery providers on joint demand activities to target and convert customers.
- Drives integration initiatives between LEC concepts on apps and websites and external online delivery channels, Collaborates with cross-
functional teams across disciplines such as operations, marketing, E-commerce, IT, CX and finance.
-Evaluates existing platforms while ensuring that experience meets customer demands and needs while looking at what new products and
features will make the online channel even more engaging, and more valuable to customers.
-Works closely with different functions to create and implement and roll out of new features for online channels.
- Actively seeks out business partnerships to reach new segments within the region.
- Develops KPI concepts and measure the impact of newly released features with Analytics and Experiment.
-Leads critical projects based on emergent business needs.
- Deliver end- to-end projects and manage ongoing workstreams, from initiation to execution

Company industry:
Internet & E-commerce
Job role:
Sales

Senior Commercial Accounts Manager

July 2020 - August 2021

Noon.com |E-Commerce

Riyadh, Saudi Arabia

July 2020 - August 2021

• Delivered GMV, margin and stock availability by formulating and effective consumer centric plan across marketplace.
• Planned the growth of category selection and assortment, enhanced stocks depth and mitigated seller risk by liaising and coordinating with cross functional teams.
• Built and maintained healthy business relationships with key suppliers, brands and partners in marketplace business.
• Managed promotion planning and execution through cross-functional teams; drove marketing campaigns ensure that products and services meet customers’ expectations and to grow sellers/brands.
• Conducted market research and competitive analyses to stay on top of market trends and competitive offerings; revised business development strategy based on the collated and analysed marketing data.
• Evaluated and studied sales trends and sales performance and contribute to business planning by providing up-to-date accurate forecasts of future sales.

Company industry:
Internet & E-commerce
Job role:
Management

Commercial Accounts Manager

September 2019 - July 2020

Noon.com |E-Commerce

Riyadh, Saudi Arabia

September 2019 - July 2020

• Increase assortment and ensure quality of selecting by focusing on new seller acquisition and completing brand catalogues.
• Accountable for regularly monitoring the inventory levels and ensure availability of stock
• Shared regular sales forecast with the sellers, in order to set the projections-forecasting plans for maintaining the stocks.
• Studied the offline retail prices, coordinated with the suppliers and vendors to strategize offers and promotions and ensured that the best price is made available to the customers.
• Monitored the industry and market trends to advise on market strategy and positioning as well as determining the positioning of the skus to maximize visibility.
• Monitor and evaluate the brand performance, sales, GMV and conversions on a monthly basis and report the same during review meetings.

Company industry:
Internet & E-commerce
Job role:
Management

Al Jomaih Bottling Plants – Pepsi Cola - Key Accounts Manager

March 2015 - September 2019

HORECA & E-Commerce

Riyadh, Saudi Arabia

March 2015 - September 2019

Achievements:
• Succeeded in efficiently handling most of the top key accounts across central region of Saudi Arabia such as Quick serve restaurants (Al Baik, KFC, Pizza Hut, Domino's Pizza, etc.) and hotels (Marriott Group, Starwood Group, IHG Group, Accor Group, etc.), E-commerce (Amazon, Noon, Jollychic, etc.) and food aggregators.
• Achieved sales growth by 25% for 2019 vs 2018.
• Served as the representative of the sales workforce to communicate and deliver various business needs with IT department for Siebel CRM to ease and minimize paper processes, enhance current procedures and liaison with other departments from 2017 -2018.
• Achieved the "Market Share Award" for increasing market share for water in hotels by 25%, resulting in growth in sales by 64% in 2017 vs 2016.
• Received the "Channel Growth Award" for the best performance on achieving Channel Sales Growth (LRB) by 37% in 2016 vs 2015.
• Signed up 112 exclusive contracts such as Muvi Cinemas across KSA.

Responsibilities:
• Formulated, implemented and updated strategies, plans and budgets to achieve revenue, profitability and growth objectives.
• Conducted regular market studies to map customer needs and expectations, analysed competition and identified new product opportunities and recommended new product lines.
• Developed and maintained robust business relationship with prominent market movers to explore business opportunities.
• Built and sustained strong professional working relations with key decision makers of the client organization and assured client retention through high standards of service delivery and support.
• Tracked and analysed current market trends in the food service industry, including understanding of upcoming customer initiatives and key competitor activities.
• Proposed special marketing campaigns including promotions, events, in-store visual merchandizing and displays to drive sales across all channels.

Company industry:
FMCG
Job role:
Management

Key Account Executive

March 2013 - March 2015

DHS Arabia

Riyadh, Saudi Arabia

March 2013 - March 2015

Company industry:
IT Services
Job role:
Management

Marketing and Insurance Executive

November 2011 - February 2013

Qalb el Delta Medical Centers

Riyadh, Saudi Arabia

November 2011 - February 2013

Company industry:
Other Healthcare Services
Job role:
Marketing and PR

Education

Helwan University

September 2011

September 2011

Bachelor's degree, Business Administration (English Section)

Egypt

GPA (rating): Good

GPA (rating): Good

BSc in Business Administration

Skills

Sales
Expert
Sales
Expert
Business Development
Expert
Business Development
Expert
Brand Management
Expert
Brand Management
Expert
Key Account Management
Expert
Key Account Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Budgeting & Cost Control
Expert
Budgeting & Cost Control
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
P&L Accountability
Expert
P&L Accountability
Expert
Category Management
Expert
Category Management
Expert
Marketing Management
Expert
Marketing Management
Expert
Channel Development
Expert
Channel Development
Expert
Campaigns / Promotions
Expert
Campaigns / Promotions
Expert
Product Management
Expert
Product Management
Expert
Product Marketing
Expert
Product Marketing
Expert
Market Positioning
Expert
Market Positioning
Expert
Market Research & Analysis
Expert
Market Research & Analysis
Expert
Market Share Growth
Expert
Market Share Growth
Expert
Team Building & Leadership
Expert
Team Building & Leadership
Expert
Liaison and Coordination
Expert
Liaison and Coordination
Expert
Accounting
Expert
Accounting
Expert
Public Relations
Expert
Public Relations
Expert
Communication Skills
Expert
Communication Skills
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Finance
Expert
Finance
Expert

Languages

English
Expert
Arabic
Expert

Training and Certifications

Certifications
Advance course on Total Negotiation
Business Processing Outsourcing Course
Capital Market Course
Professional Selling Certificate Course
Certified Associate in Project Management Training (CAPM)
Insurance Foundation Certificate Exam (IFCE) From Institution of Banking
Certificate In Insurance (Cert CII) From Chartered Insurance Institution, London

Hobbies

  • Playing Musical Instruments