Brand/Marketing Manager
AbbVie Pharmaceuticals
Total years of experience :20 years, 10 Months
With sales of over USD 15 billion, Humira is the number one blockbuster medicine in the pharmaceutical history ever. Responsible for providing the sales team with the necessary technical expertise to enable them position and properly promote the product to the Health Care professionals. This involves printed and electronic promotional material, product training, and relevant clinical papers. Act as point of first reference for all product related enquiries. Develop the annual marketing plan and control advertising, promotion and promotional aids in accordance with the overall company local and global directions and objectives. Liaise with the advertising agencies regarding the product campaign including journal advertising, direct mail and conferences.
Manage the Induction, Development, Motivation and Assessment of all Sales & Marketing Organization employees. Lead the development and deployment of a pilot Entrepreneurship project for all Sales force, based on Gamified techniques and engagement mechanisms and monitor & assess people’s development through the project. Incorporate Compliance philosophy to Commercial Trainings. Monitoring and Reporting of Illicit Trade and align for action taking with Legal and Corporate affairs departments.
Stream leader of the strategic pilot project for business development in the African Markets. Leading the gamification and toolbox development team, ensuring loyalty, engagement and visibility at Trade and Retail level, through innovative methods, using the local knowledge and existing technology means, with the vision of going viral and expanding throughout the African Continent. Taking special care of the local cultures and ethics, organizing and providing trainings to promote local entrepreneural spirit.
Regional Head of Trade and Consumer Engagement for Central Europe South (Balkans), Greece & Cyprus. Leading the overall development and management of a comprehensive Consumer & Trade Engagement strategy, aligned with worldwide/regional company strategies. Implementation of activities within the Area's respective Markets based on continuous understanding of Consumer & Trade needs and insights, identifying consumer touch-point opportunities with existing ande relevant Trade Channels that ensure long term development of brand portfolio & visibility presence. Maintain ongoing alignment and collaboration with field sales to reach or surpass the Region's budgeted business objectives.
Head of Trade Marketing Department at Philip Morris Bulgaria. Development, Planning and managing the execution of Trade Programs, Planograms, POS high-end exclusive branding, Sales Cycles, PPOSM, TPOSM, Retailers' Activation Programs.
Active participation in Management Meetings and Long Range Stategy building. Main link between Sales and Marketing Departments in strategy execution, ensuring speed to market and maximum consumer awareness.
Development and implementation of effective marketing strategies to achieve sales and market share growth for 18 Markets. Marketing Information analysis and planning. Evaluation of the impact of competitor initiatives and reporting. Brand Portfolio management for the Region (new launches, line extensions, withdrawals). Selection and training of promotion hostesses and category consultants. Close cooperation with sales managers for building sales strategies. Strategic development and implementation of Trade Marketing programs, planograms, visibility and promotional platforms across the Region. Regional Marketing Budget control.
Planning, development & execution of Trade Marketing activities globally in order to ensure that overall business objectives and strategies are achieved. Design and delivery of trainings to sales force on Key Account Management and execution of brand building activities. Deal with multiple suppliers and field staff in different locations around the world and supervise activities in various locations. Preparation of the annual plan in order to ensure that all Trade Marketing plans provide strategic support to the Brands, in line with overall company objectives & strategies. Reporting of global marketing intelligence.
Regional Business Support Analyst (Duty Free CIS, Balkans, Greece, Cyprus)
Reporting to Regional Business Support Manager and Area Director
Regional Business Analysis, Sales Analysis - Forecasting & Reporting, Call Card Reporting, Tracking and Tracing Systems, Business Plans & Highlights preparation, Supply chain, Inventory Planning, Competitive Intelligence, Monitoring of Regional Expenditures, EMT Presentations, Customers Monitoring
Key Account Executive “Hellenic Duty Free Shops” (Airports & Harbors)
- Being in direct contact with Duty Free Shops HQ Management Team for all business issues related i.e. Product Portfolio Management & Handling (New Product Launches, Space Management etc), Marketing Plans (Space rentals agreements, Special & Limited Editions Launches, Consumer Incentive Programs, Promotions etc), Sales Forecasting & Inventory Planning,
- Performing field visits throughout Greece to develop & enhance direct contacts with shops’ management & personnel while identifying business needs and opportunities. Competitive Intelligence gathering & reporting.
As Duty Free Executive
- Greece: Direct contact with all major ferry, cruiser and shipchandling companies, as well as the diplomatic and military shops aiming to maximize business opportunities.
- Cyprus: Supporting the local distributor with the managing of the 5 Duty Free operators in Cyprus. Develop & establish direct contacts with them and identify business needs and opportunities while agreeing on Product Portfolio Management & Handling, Marketing Plans & Activities as well as Sales Forecasting & Inventory Planning.
- Being in close contact with Leo Burnett Athens for Marketing Plan implementation i.e. Visuals’ selection, Promotions & Trade Incentive Programs development, planning & execution.
- Ensure that Duty Free business is in line with Philip Morris HQ Duty Free Policies & Procedures in terms of Marketing, Brand Integrity, Compliance and Legal issues.
Marketing in a Digital World, including 3D Printing, Promotion, Placement, Pricing & Product management through digital means.
Online course from the University of Pennsylvania, delivered through Coursera.
EUROPEAN UNION'S ERASMUS SCHOLARSHIP EUROPEAN UNION'S LEONARDO DA VINCI SCOLARSHIP
Exchange Student through the European Union's Erasmus Scholarship
