Chief Commercial Officer
Africell
مجموع سنوات الخبرة :13 years, 8 أشهر
• Defining and steering the commercial strategy for the country towards effective contribution to the company’s vision and alignment with the group strategy.
• Developing and implementing the yearly business sales plan that identifies aggressive and sustainable growth opportunities.
• Responsible for optimum and efficient utilization of the commercial budgets. Keep Net Acquisition costs and other sales and distribution-related costs under control to sustain EBITDA margins across regions.
• Managing the overall commercial department with more than 400 staffs working under the following departments: Direct Sales, Customer Care, Call Center, Product & Services, Mobile Money, Roaming, Market Intelligence, Marketing, ISP, Data analyses & ISO.
• Identifying new sales channels that complement the existing business model to drive new revenue routes and upsell the existing channels.
• Developing pricing strategies and business plans to budget it in line with corporate strategy
• Conceptualize and develop marketing channels that are customer-oriented and relationship-driven.
• Mastering negotiation and the ability to pitch to all levels of stakeholders
• Creating, implementing, and managing innovative ideas and products designed to meet and exceed customer goals while always maintaining the profitability of our products.
• Developing and driving the commercial pricing strategy of the organization.
• Within the first two years at Africell, I was promoted from an Analyst to a Managerial position.
• Building and implementing go-to-market strategies that establish the company as a leader in the market.
• Developing product road map in line with the company vision to drive market adoption of the company’s products.
• Building and compelling marketing strategies and plans that support the brand, products, and enrollment goals.
• Identifying new potential areas for voice and data expansion throughout DRC by performing site surveys and market studies.
• Reconciling all figures for Revenue Assurance between technical and commercial nodes.
• Monitoring Direct Sales and Customer Care performance.
• Benchmarking our products vs. competitors and proposing new ones.
Managed the installation of 30 km of above ground piping, in addition to the firefighting system on 8
transformers
• Managed the installation of 20% of the 12 km underground pressurized and non-pressurized piping
facilities
• Coordinated on behalf of the mechanical department with the civil department, electrical
department, and the main contractor (JGC) to complete underground activities on time and under
budget from the procurement of materials throughout the test pack
• Led a 110-personnel construction team in installing above-ground piping and pipe support activities
Distance Learning MBA focused on Circular Economy
B.Eng. in Mechanical Engineering, graduated with Magna Cum Laude - Financed more than 50% of all college expenses through the university scholarship system given to students with exceptional achievements (achieved 9 semesters on the Dean’s list)