General Manager
OBEGI BETTER HOME
Total years of experience :24 years, 2 Months
Managing all the showrooms in Beirut
* Secure Suppliers' relations and optimize suppliers' platform
* Agreements: Secure our commercial agreements with clauses on "Exclusivity rights"…..and
optimize our terms and conditions when possible
* Targets: Ensure each supplier targets, with a follow up on quarterly basis
* Portfolio: Provide a quarterly and yearly analysis report on each supplier's portfolio with
recommendations to optimize
* Communication: Ensure 2 visits / year to each supplier and a monthly / quarterly business
review conference.
* Build a highly efficient showroom operation and point of sale
* Define, implement and revise a marketing and communication plan to meet our business goals
and enhance our brands
* Define sales/margin targets: total, by client segment, by product category and by brand.
* Develop Designer community relations
* Pricing tactics
* Attending fairs for products selection and procurement
* Human Resources and Organization:
o Build an efficient and engaged organization. Build a culture of sustainable performance
o Team motivation
o Team training
o Job desc, remuneration system and KPI
o Clear HR procedures
* Expenses, costs control and Net Operating profit:
o Optimize cost and net operating profit
o Procurement improvements
o Control of expenses
o Budget
* Client service and satisfaction
Member of AC Holding (Samsung Levant)
sanitary ware, marble & ceramic tiles: managing HEC trading in H.E.C holding
company for all procurement & supplies (dealing with suppliers all over the world, Europe,
China, …to get the best deals & brands)
* Dealing with Italian suppliers in Modena, Sassuolo
* Attending Fairs in Bologna (CERSAIE & SAIE) for Ceramic tiles, marble & sanitary
* Dealing with the Italian embassy “ICE” for new companies and meeting many companies for tiles
& sanitary ware & mixers specially in Torino & Milano and making many deals
* Import from all the above resources and making very good connections with many other
companies for marble & granite in Verona
(Snaidero kitchens‐construction materials: TilesPorcelain‐Roof Tiles…)
Building the operation from A to Z as follows:
* Finding location for showroom & offices
* Dealing with contractor for showroom interior design works
* Coordinating with Lebanon Operation to order all necessary items
* Coordinating with Italy & Spain for goods shipments (Kitchens, appliances, Ceramic Tiles…)
* Recruiting & training sales team & designers for the operation
* Working on Marketing & branding issues (catalogues, flyers, signs…)
* Pre‐sales planning & preparing contacts with clients (contractors‐architects)
Cadbury Adams
* All marketing events related to the brand
* Handling marketing campaigns & promotions all over Lebanon focusing on key accounts
(billboards, TV advertising…)
* Handling sales Key Accounts (TSC all branches, Spinney’s all branches, Metro both branches,
Hyper Market Bou Khalil all branches & all Charcutier Aoun Branches)
* Working on turnover policy
* Making orders with suppliers in UK, Australia & Cadbury Adams Lebanon
Managing sales team in selling all Snaidero products (Imported & local kitchens, wardrobes,
vanities, counter top (quartz, granite, resine) & appliances
* Venturing the Middle East market by studying the feasibility plans (Jordan, KSA...) looking for new
dealers in Middle East Area.
* Meeting dealers, introducing Snaidero Middle East profile &product portfolio (Seminar in
effective negotiation skills)
* Contact all contractors & Architects offices in Lebanon pushing the sales figures and motivating
the sales team
• Showroom manager : (Snaidero’s showroom ‐Sin el fil ) (Seminar in selling tasks and functions)
* Outdoor project sales supervisor (Seminar in B2B selling skills)
courses: Collège Central ‐ jounieh Baccalaureate II – Sc.Ex