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Georges younes, Senior Account Manager and Digital Marketing Specialist

Georges younes

Senior Account Manager and Digital Marketing Specialist·TTEC

Lebanon

Master's degree, Finance

Work experience

Total years of experience: 8 years, 6 months

Senior Account Manager and Digital Marketing Specialist

March 2025 - Present

TTEC

Warsaw, Poland

March 2025 - Present

Manage and optimize Google Ads accounts across the MENA region for international agencies, B2B, and B2C
clients.
Develop and execute data-driven advertising strategies aligned with client objectives and market trends.
Negotiate with clients using in-depth product and brand knowledge to close sales and identify new business
opportunities.
Maintain a strong sales pipeline to consistently achieve revenue and performance targets.
Oversee 150+ client accounts with a 95% satisfaction rate, generating $25.3M in quarterly revenue.
Support clients ranging from SMBs and agencies to C-level executives in cloud-based technology sectors.
Utilize advanced tools including Google Ads, YouTube, Display, Shopping, Performance Max, Programmatic
(DV360), and Google Analytics.
Implement Smart Bidding strategies (CPC, CPA, tCPA, CPM, CPV, Target ROAS) and optimize campaigns to
maximize ROI and conversion value.
Create and manage comprehensive media plans, ensuring campaign quality, performance, and alignment with
business goals.

Company industry:
Advertising

Customer Service Professional

March 2021 - January 2026

Sitel,

Warsaw, Poland

March 2021 - January 2026

service professional
Square project in the USA, UK, AU, and CA.

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Customer Service and Call Center

Account Manager and Digital Marketing Specialist

October 2024 - March 2025

Google Ads,

Warsaw, Poland

October 2024 - March 2025

Manage and optimize 400+ Google Ads accounts across the MENA region for international agencies, B2B, and
B2C clients.
Develop, execute, and oversee end-to-end advertising campaigns aligned with client objectives and business
goals.
Utilize Google Ads tools across multiple formats, including Search, Display, YouTube, Video, Shopping, App,
Performance Max, and Programmatic (DV360).
Implement advanced bidding and optimization strategies (CPC, CPA, tCPA, CPM, CPV, Target ROAS,
Maximize Conversions/Value) to drive ROI and campaign efficiency.
Negotiate with clients using strong product and brand expertise to close sales, overcome objections, and identify
new business opportunities.
Build and maintain a strong sales pipeline to achieve and exceed revenue and performance targets.
Serve as the main point of contact for 400 client accounts, generating $7.2M in quarterly revenue and achieving
a 95% client satisfaction rate.
Support a diverse client portfolio, including SMBs, agencies, and C-level executives within the cloud-based
technology sector.
Create and refine media plans, optimize campaign quality and performance, and leverage analytics tools
(Google Analytics, Conversion Tracking) for strategic insights.
Stay ahead of digital marketing trends and innovations to continuously improve campaign effectiveness and
client outcomes.

Company industry:
Advertising

International Business Development Manager & Customer Success Manager

February 2024 - August 2024

Social WiFi.

Warsaw, Poland

February 2024 - August 2024

IT Services and IT Consulting Company, SaaS software and solution.
Developing a network of contacts to attract new clients, researching new market opportunities, making sales
projections, and forecasting revenue, in line with projected income.
Creating a long and solid pipeline of new clients and new businesses.
Managing, and taking control of all the business plans and activity in The EMEA region.
Using modern analytics and marketing tools that allows owners of various establishments to identify and
interact with their guests, for example by using real-time promotional campaigns, emails marketing, conducting
surveys via star rating system and gathering feedback.

Company industry:
IT Services

International Business Development Manager & Reginal Sales Manager

January 2023 - February 2024

Selectivv

Warsaw, Poland

January 2023 - February 2024

Driving business growth of 28% within Selectivv Digital Marketing agency.
Developing a network of contacts to attract new clients, researching new market opportunities, making sales
projections, and forecasting revenue, in line with projected income.
Creating a long and solid pipeline of new clients and new businesses.
Forecasting and planning revenues, and sales targets for the whole year.
Managing, and taking control of all the business plans and activity in The EMEA region.
Training new joiners to acquire technical skills and to utilize planning and reporting tools.
Overlooking and working closely with team members to enhance the quality of output and ensure client
satisfaction.
Creating new relationships, collaborations, and agreements with new Media houses, Media partners, and
Agencies.
Maintaining the relationship with our extended agencies.

Company industry:
Marketing

International Sales Manager

July 2022 - December 2022

Selectivv Digital Marketing agency

Warsaw, Poland

July 2022 - December 2022

Digital marketing international sales manager for MENA region and market.
Launching, leading, and implementing new technology Geotrapping and Geotargeting.
Providing digital marketing services for companies, agencies, and media houses.
Starting, negotiating, and closing deals with B2B and B2C businesses, resulting in a 35% increase in annual
sales revenues.
Price listing - Budget planer - Account Manager and Account Strategist.
Mobile app digital campaigns, display campaigns, and video campaigns.
Settling the strategy of the account that matches agencies and business needs.

Company industry:
Advertising

Senior Account Executive

July 2021 - June 2022

Google Partner– Google Ads

Warsaw, Poland

July 2021 - June 2022

Creating and executing Google Ads strategies for our international Agencies and B2B clients.
Managing over 100 accounts simultaneously with a 95% client satisfaction rate.
Serving as the point of contact for 100+ customer accounts generating $1.2M quarterly.
Identifying opportunities to upsell services, resulting in a 25% increase in annual sales revenues.
Using Google Ads tools, Search campaigns, YouTube, Video campaigns, Display campaigns, Application
campaigns, Shopping campaigns, Programmatic, DV 360, Google Analytics, Conversion Tracking, Smart
Bidding, CPC, CPA, TCPA, CPM, CPV, Target ROAS, Maximize Conversion, Conversion Value.

Company industry:
Advertising

Assistant Manager

May 2017 - December 2019

KCC Khoury Contracting Company

Beirut, Lebanon

May 2017 - December 2019

Service Unit head of PMV department - Fleet manager.
Store inventory, and purchasing policy.
Controls the preventive maintenance schedule under the manufacturers recommendation along with problem
solving, data updating, filter part numbers, cost control, cost reduction, and fuel control.

Company industry:
Construction & Building

Sales Manager

August 2016 - February 2017

Ramtex,

Jbeil, Lebanon

August 2016 - February 2017

deal maker

Company industry:
Industrial Production

Education

Vistula University

January 2022

January 2022

Master's degree, Finance

Poland

GPA (point): 4.5 out of 5

GPA (point): 4.5 out of 5

American University of Technology

January 2016

January 2016

Bachelor's degree, Finance

Lebanon

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

Skills

ADVERTISEMENT
Expert
ADVERTISEMENT
Expert
ANALYTICS
Expert
ANALYTICS
Expert
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
COST ACCOUNTING
Expert
COST ACCOUNTING
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
GOOGLE ADS
Expert
GOOGLE ADS
Expert
GOOGLE SHOPPING
Expert
GOOGLE SHOPPING
Expert
LED DISPLAYS
Expert
LED DISPLAYS
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert

Languages

Arabic

Native Speaker

English

Expert

French

Expert

Italian

Expert

Training and Certifications

Certifications
in Business Entrepreneurship

Hobbies and interests

Volunteering
Gardening
Hiking
Sports