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Gerald Morales

Content Writer I Marketing Coordinator

Location:
United Arab Emirates - Dubai
Education:
Bachelor's degree, Broadcasting
Experience:
7 years, 8 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  7 Years, 8 Months   

November 2017 To January 2019

Content Writer I Marketing Coordinator

at FAM PROPERTIES REAL ESTATE
Location : United Arab Emirates - Dubai
FAM PROPERTIES is one of the largest brokerage firms in Dubai with a proven track record in providing assistance for all real estate transactions such as rent, sale, and property management.
• Reporting directly to the Digital Marketing Supervisor.
• Help oversee day-to-day execution of the company’s marketing plan.
• Providing all English content for the company’s online and offline materials. (Website content,
blog posts, newsletters, brochures, project descriptions, emails, and other promotional materials.)
• Coordinating with real estate specialists for all their content requirements. (Brochures, listings
content, video scripts, descriptions, user manuals, and titles.)
• Managing the company’s social media calendar & producing content for all social media platforms. (Facebook, YouTube, Instagram, and Twitter)
• Direct interaction with graphic designers, photographers, website developers, and IT personnel for all marketing requirements.
• Attending company meetings, marketing development discussions, and weekly brainstorming.
November 2016 To November 2016

Content Manager

at FOODCLUB FZ LLC
Location : United Arab Emirates - Dubai
OODCLUB FZ LLC is an online management company that focuses on building a strong portal of food ordering service through its major website foodclub.ae. The website provides users a more simplified way of food ordering and creating a platform for restaurant owners to market their establishment in the easiest way possible.
• Reporting directly to the Creative Supervisor.
• Writing and Editing copy for all the company’s online materials. (Web content, articles, posts,
blogs, press releases, newsletters, emails and other promotional materials.)
• Content Management for all Client’s Page.
• Managing company’s social media accounts. (Facebook, Instagram, and Twitter.)
• Coordinating with restaurant owners/clients regarding their concerns about online content.
• Producing website client information documents. (Terms of Use, Privacy Policy, Product
authenticity, Company profile presentation, etc.)
• Helping in some administrative tasks, office work and customer support.
September 2014 To October 2016

Copywriter

at MAPTO MEDIA FZ LLC
Location : United Arab Emirates - Dubai
Mapto Media is a company specializing in Search Engine Optimization (SEO), Search Engine Marketing (SEM)
and Google Adwords.
•  Work closely with the SEO Specialist in producing quality online content to drive more traffic on
the client’s website.
•  Creating Online Traffic and Managing tier-1 link building per client.
•  Updating landing pages on the client’s website and putting the required links, photos or video
materials.
•  Writing online content and producing unique articles/blogs per client.
•  Creating compelling script materials for YouTube advertisement and come up in broadcast
standard video edited YouTube campaign.
•  Helping the team’s customer service and some administrative tasks.
September 2010 To June 2014

Segment Producer

at ABS CBN Broadcasting Corporation
Location : Philippines
ABS-CBN is one of the leading commercial television networks in the Philippines broadcasting all over the country (VHF Channel 2), and internationally through TFC or The Filipino Channel.
• Reporting directly to the Digital TV Channel Manager.
• Supervising the Programming Department and handled 15 staff and personnel.
• Reprogramming foreign (Korean, Chinese) TV series and re-editing movies for television using
various software.
• Monitoring the monthly programming grid.
• Coordinating and meeting with video editors and production assistants about Interstitials and
Segments for the TV Channel.
• Script-writing, researching and analyzing case studies suited for the Interstitials.

Education

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Let employers know more about your education; remember, be clear and concise.
March 2010

Bachelor's degree, Broadcasting

at COLEGIO DE SAN JUAN DE LETRAN
Location : Manila, Philippines
Grade: 87 out of 100

Specialties & Skills

CONTENT MANAGEMENT

MARKETING

MATERIALS MANAGEMENT

MEETING FACILITATION

NEWSLETTERS

PROPERTY MANAGEMENT

Social Media Management

Business Development

Copywriting

Social Media Marketing

Research

Content Writing

Languages

Do you speak more than one language?
For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

English

Expert

Spanish

Beginner

Filipino

Native Speaker

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