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Gerald Morales, Content Writer I Marketing Coordinator

Gerald Morales

Content Writer I Marketing Coordinator·FAM PROPERTIES REAL ESTATE

United Arab Emirates

Bachelor's degree, Broadcasting

Work experience

Total years of experience: 7 years, 4 months

Content Writer I Marketing Coordinator

November 2017 - January 2019

FAM PROPERTIES REAL ESTATE

Dubai, United Arab Emirates

November 2017 - January 2019

FAM PROPERTIES is one of the largest brokerage firms in Dubai with a proven track record in providing assistance for all real estate transactions such as rent, sale, and property management.
• Reporting directly to the Digital Marketing Supervisor.
• Help oversee day-to-day execution of the company’s marketing plan.
• Providing all English content for the company’s online and offline materials. (Website content,
blog posts, newsletters, brochures, project descriptions, emails, and other promotional materials.)
• Coordinating with real estate specialists for all their content requirements. (Brochures, listings
content, video scripts, descriptions, user manuals, and titles.)
• Managing the company’s social media calendar & producing content for all social media platforms. (Facebook, YouTube, Instagram, and Twitter)
• Direct interaction with graphic designers, photographers, website developers, and IT personnel for all marketing requirements.
• Attending company meetings, marketing development discussions, and weekly brainstorming.

Company industry:
Real Estate
Job role:
Writing and Journalism

Content Manager

November 2016 - November 2016

FOODCLUB FZ LLC

Dubai, United Arab Emirates

November 2016 - November 2016

OODCLUB FZ LLC is an online management company that focuses on building a strong portal of food ordering service through its major website foodclub.ae. The website provides users a more simplified way of food ordering and creating a platform for restaurant owners to market their establishment in the easiest way possible.
• Reporting directly to the Creative Supervisor.
• Writing and Editing copy for all the company’s online materials. (Web content, articles, posts,
blogs, press releases, newsletters, emails and other promotional materials.)
• Content Management for all Client’s Page.
• Managing company’s social media accounts. (Facebook, Instagram, and Twitter.)
• Coordinating with restaurant owners/clients regarding their concerns about online content.
• Producing website client information documents. (Terms of Use, Privacy Policy, Product
authenticity, Company profile presentation, etc.)
• Helping in some administrative tasks, office work and customer support.

Company industry:
Internet & E-commerce
Job role:
Writing and Journalism

Copywriter

September 2014 - October 2016

MAPTO MEDIA FZ LLC

Dubai, United Arab Emirates

September 2014 - October 2016

Mapto Media is a company specializing in Search Engine Optimization (SEO), Search Engine Marketing (SEM)
and Google Adwords.
•  Work closely with the SEO Specialist in producing quality online content to drive more traffic on
the client’s website.
•  Creating Online Traffic and Managing tier-1 link building per client.
•  Updating landing pages on the client’s website and putting the required links, photos or video
materials.
•  Writing online content and producing unique articles/blogs per client.
•  Creating compelling script materials for YouTube advertisement and come up in broadcast
standard video edited YouTube campaign.
•  Helping the team’s customer service and some administrative tasks.

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Segment Producer

September 2010 - June 2014

ABS CBN Broadcasting Corporation

Philippines

September 2010 - June 2014

ABS-CBN is one of the leading commercial television networks in the Philippines broadcasting all over the country (VHF Channel 2), and internationally through TFC or The Filipino Channel.
• Reporting directly to the Digital TV Channel Manager.
• Supervising the Programming Department and handled 15 staff and personnel.
• Reprogramming foreign (Korean, Chinese) TV series and re-editing movies for television using
various software.
• Monitoring the monthly programming grid.
• Coordinating and meeting with video editors and production assistants about Interstitials and
Segments for the TV Channel.
• Script-writing, researching and analyzing case studies suited for the Interstitials.

Company industry:
Entertainment
Job role:
Marketing and PR

Education

COLEGIO DE SAN JUAN DE LETRAN

March 2010

March 2010

Bachelor's degree, Broadcasting

Philippines

GPA (percentage): 87%

GPA (percentage): 87%

Skills

Business Development
Expert
Business Development
Expert
Copywriting
Expert
Copywriting
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Research
Expert
Research
Expert
Content Writing
Expert
Content Writing
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
MATERIALS MANAGEMENT
Expert
MATERIALS MANAGEMENT
Expert
MEETING FACILITATION
Expert
MEETING FACILITATION
Expert
NEWSLETTERS
Expert
NEWSLETTERS
Expert
PROPERTY MANAGEMENT
Expert
PROPERTY MANAGEMENT
Expert
Social Media Management
Expert
Social Media Management
Expert

Languages

English
Expert
Spanish
Beginner
Filipino
Native Speaker