Senior Account Manager
EON The Stakeholder Relations Group
Total years of experience :8 years, 8 Months
Provides lead support to the public relations’ lifestyle group account portfolio including UNIQLO Philippines, Nike Philippines, Samsung Digital Appliances, Macallan Philippines, UEG Baygon, and Spotify. Serves as one of the primary relationship owners of the Lifestyle accounts for retention and growth. Responsibilities include spearheading traditional and new media implementation plans, content strategy development and annual plans, influencer management, press release crafting; provides best practices, strategic insights, as well as crisis management communications, while ensuring superior client servicing.
Leads marketing efforts and enterprise support for Philippines, Singapore, and Malaysia operations Provides market intelligence on trends and movements globally and connect them to local trends. Maintains and provides strength to the company’s brand position. Works in sync with the local and regional business development lead/s to increase visibility, growth, and profitability.
SM Group of Companies (SM Supermalls - Head Office & SM Prime Holdings, Inc.)
Successfully worked with department heads and local group marketing heads of all malls in developing, managing, and executing the CSR projects across all its business units (mall management companies, hotels & convention centers, residential properties, and offices), and reaches out to the public through PR and marketing to deliver the message of the company’s commitment to social responsibility which would maintain the company’s good branding and reputation.
• Assist in developing strategies in order to increase hotel's publicity through press releases, adverts in selected publications and promotions on social media.
• Responsible for coordination of marketing and promotional activities to increase brand awareness among the target audience of the hotel.
• Assist in managing brand delivery and consistency across the target market.
• Assist in developing and maintain effective relationships with key reporters/editors from the media.
• Assist and ensure all collaterals are up to date and are with the correct content to be in line with the company's standards.
• Assist in organizing CSR activity:
Complimentary Iftar Takeaway for Taxi Drivers
- Coordinate with the caterer in charge for the iftar food packs that are distributed to the taxi drivers.
- Coordinate with the other involved departments in executing the activity.
- Draft press release on the same day regarding the activity.
- Take photos of the event that are used for the press release and online content.
• Assist in day to day operations.
- Monitor news about the hotel and its competitors
- Monitor hotel reviews on Revinate
- Public relations & media monitoring
- Magazine distribution
Account Management Intern
• Meet and liaise with clients to know what their advertising needs.
• Work with other colleagues to brainstorm ideas for a campaign and execution plans.
• Liaise with, and acting as the link between, the client and advertising company by maintaining regular contact with both, ensuring that communication flows effectively.
• Manage accounts' budgets and managing campaign costs.
• Monitor the efficiency and success of the campaigns.
Event Management Intern
• Research markets to identify opportunities for events & activations.
• Secure and booking a suitable venue or location.
• Ensure insurance, legal, health and safety obligations are adhered to.
• Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre and post-event evaluations.
• Initiate coordination and/or participate in all efforts to publicize event.
• Manage correspondence.
• Coordinate and monitor event timelines and ensure deadlines are met.
• Coordinate staffing requirements.
• Oversee the dismantling and removal of the event and clearing the venue efficiently.
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