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Kais Ben Salem, Field Sales Manager

Kais Ben Salem

Field Sales Manager·ALI BIN ALI

Qatar

Master's degree, Master's degree, Finance and Auditing

Work experience

Total years of experience: 16 years, 10 months

Field Sales Manager

December 2024 - Present

ALI BIN ALI

Doha, Qatar

I found this job using Bayt.com

December 2024 - Present

Field Sales Manager with Ali Bin Ali internation agencies, Handling Food division and representing Mars company.
Handling Food and non-Food categories in Hypers, Supers and Digital Commerce with a solid background to contain end to end route to market, strong leadership and communication skills.
Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

National Sales Manager and Trade Digital Implementation Tunisia & Libya

July 2023 - November 2024

Philip Morris International

Tunis, Tunisia

July 2023 - November 2024

Company Industry: Tobacco; FMCG Job Role: Management
• Master achievement: successfully launched Heat not-burn product (IQOS) in Tunisia market in a multi-layered and monopolized business model leveraging a solid online & ofline commercial engine. (reaching 7, 5% SoS in less than 1 Year)
• Building a solid field commercial engine (team of 25+) focusing on addressing B2B market pain point while maintaining a consumer centricity approach
• Establishing strong partnership with Government Official strategic partner influencing payment, shipment and distribution impacting sales circuit and increasing product availability in the market,
• Developed and implemented PMI Libyan organization, established a comprehensive commercial plan navigating through a volatile market and unstable economic situation.
• Building comprehensive dashboarding showing market dynamics health status, trends evolution and competition activities to take strategic directions through tactical and commercial initiatives.
Company industry:
FMCG
Job role:
Management

National Field manager

January 2021 - June 2023

Philip Morris International

Tunis, Tunisia

January 2021 - June 2023

Company Industry: FMCG Job Role: Management
• Master achievement: At the head of the field team, Consumer engagement team and Digital back-ofice team, my role is to prepare the yearly commercial plan in line with company strategic directions bridging the strategic to operational in the framework of measurable action plan bordered by clear KPIs and transparent call mission.
• my role was to secure area market share by defining sales and distribution strategy adapted to multilayered channel : wholesaling, large retailers pipeline, key accounts.
• Implementing clear coverage strategy aiming to enhance market fundamentals: optimize numerical vs weighted coverage, secure products availability, and handling, implement visibility strategy and set up and reinforce partnerships with strategic stakeholders.
• Drive profitable growth of PMI sales and marketing business through increased In Market Sales, SoM and share of adult smokers surfing on trade promotional programs, consumer engagement plans, awareness, and education activities.
• Analyze market trends, competitor activities, and customer preferences within the territory through: Preparing regular sales reports, forecasts, and performance analyses for senior management. Providing insights and recommendations based on market analysis to inform strategic decisions.
Company industry:
FMCG
Job role:
Sales

Territory Manager

January 2019 - December 2020

Philip Morris International

Sousse, Tunisia

January 2019 - December 2020

Company Industry: FMCG Job Role: Sales
• Master achievement: Implementation of PMI digital platform in trade universe increasing numerical coverage (+50%) and weighted coverage (+15%) and managing the highest business added value digital sales program.
• Scaling the universe leveraging on Digital Trade Engagement Tool coagulating interactions with GT channels and diferent layers of Route to Market.
• Shaping Smart & targeted coverage by zone with frequent monitoring of weighted stakeholders, including distribution centers, Wholesalers channel and retail channel.
• Develop and implement efective sales strategies tailored to the assigned territory.
• Identify opportunities for sales growth and develop action plans to capitalize on them.
• Set sales targets and goals for the territory in alignment with overall company objectives.
• Plan and execute promotional activities, events, and campaigns within the territory and collaborate with marketing teams to develop promotional materials and strategies.
Company industry:
FMCG

Business intelligence specialist

July 2016 - December 2018

Philip Morris International

Tunis, Tunisia

July 2016 - December 2018

Company Industry: FMCG Job Role: Analysis
• Master achievement: Successfully designing promotional and trade program with high ROI and added business value achieving the highest sales record.
• Conduct competitive research and analyze market trends to enhance our brands positioning.
• Define project stages and the objectives and costs associated with each stage, track project status versus objectives and handle project post assessment.
• Create additional opportunities out of on-going projects and identify potential commercial income streams.
• Manage budgets for Trade expenses. Monitor expenditure vs. planned budget and propose corrective/ preventive initiatives in case of eventual deviations.
Company industry:
FMCG

Financial analyst

September 2012 - June 2016

Philip Morris International

Tunis, Tunisia

September 2012 - June 2016

Company Industry: FMCG Job Role: Finance and Investment
• Master achievement: Monitoring PMI Tunisia budget and implementing ZBC procurement strategy.
• Provided guidance in seting business targets for the Afiliate and supported for the GM and the Afiliate management team onfinancial planning, cost control and internal controls.
• Overseen annual audits, ensuring internal controls are maintained in accordance with PMI policies.
• Implemented a data tracking and performance analysis system on GFRT - GMRB - TABs - GSPR for beter decision-making.
• Monthly Performance Analysis: (Volume & Margin; Opex & Capex tracking; Credit KPIs monitoring & Customer Portfolio analysis
Company industry:
FMCG

Foreign Banking Specialist

April 2010 - September 2012

ARAB BANK

Tunis, Tunisia

April 2010 - September 2012

• Master achievement: Negotiating and handling offshore company banking account and implementing new conditions.
• Handling 100+ offshore multinational company accounts organizing international transaction and banking operations.
• - Manage and process international transactions, including wire transfers, foreign exchange operations, and cross-border payments.
- Ensure accuracy and efficiency in processing international financial transactions.
• Facilitate trade finance activities such as letters of credit, documentary collections, and trade loans.
• Assess the creditworthiness of international trade partners and manage associated risks.
• Ensure all international banking activities comply with relevant laws, regulations, and internal policies.
Company industry:
Banking
Job role:
Banking

Bank loan specialist

September 2009 - March 2010

Arab Bank

Tunis, Tunisia

September 2009 - March 2010

Company Industry: Banking Job Role: Customer Relation
• Advisory and counseling on Loan request through analysis and risk scoring calculation.
• Evaluate credit applications by analyzing financial statements, credit reports, and other relevant information.
• Determine the creditworthiness of applicants and decide on the approval or denial of credit.
• Set and adjust credit limits based on the borrowers financial health and repayment history.
• Within Risk controls: Identify, assess, and mitigate potential risks associated with lending activities.
• Monitor the banks credit portfolio to detect early signs of potential defaults or financial stress.
Company industry:
Banking

Education

T.I.M.E.

July 2010

July 2010

Master's degree, Master's degree, Finance and Auditing

Tunisia

IHEC CARTHAGE

June 2010

June 2010

Master's degree, Master's degree, Hospitality and Hotel Management

Tunisia

ISG Tunis

July 2008

July 2008

Master's degree, Master's degree, Economics Science and Finance

Tunisia

Skills

Planning
Expert
Planning
Expert
Analysis
Expert
Analysis
Expert
Trade Sales
Expert
Trade Sales
Expert
Sales
Expert
Sales
Expert
Banking
Expert
Banking
Expert
management
Expert
management
Expert
teamwork
Expert
teamwork
Expert
Leadership
Expert
Leadership
Expert
Decision making
Expert
Decision making
Expert
Problem resolving
Expert
Problem resolving
Expert
Process oriented
Expert
Process oriented
Expert
Technical reporting
Expert
Technical reporting
Expert
Active listening
Expert
Active listening
Expert
Data analysis
Expert
Data analysis
Expert
Technical writing
Expert
Technical writing
Expert
Negotiation
Expert
Negotiation
Expert
Detail oriented
Expert
Detail oriented
Expert
PROJECT MANAGEMENT INSTITUTE (PMI) METHODOLOGY
Expert
PROJECT MANAGEMENT INSTITUTE (PMI) METHODOLOGY
Expert
SALES
Expert
SALES
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
COLLECTIONS
Expert
COLLECTIONS
Expert
CONSUMER ENGAGEMENT
Expert
CONSUMER ENGAGEMENT
Expert
FOURGEN COMPUTER-AIDED SOFTWARE ENGINEERING (CASE) TOOLS
Expert
FOURGEN COMPUTER-AIDED SOFTWARE ENGINEERING (CASE) TOOLS
Expert
LESS
Expert
LESS
Expert
OPERATIONS
Expert
OPERATIONS
Expert
PROFITABLE GROWTH
Expert
PROFITABLE GROWTH
Expert

Languages

Arabic

Native Speaker

French

Native Speaker

English

Intermediate

Training and Certifications

Training
Conflicts of interest Microlearning module on combating corruption
Philip Morris International
Apr 2024
Conflicts of interest
Philip Morris International
Apr 2024
Data privacy
Philip Morris International
Apr 2024

Hobbies and interests

Tennis

Amateur Player

Chess

1200 Elo

BALLTRAP

Tunisia Cup 2021 / Podium