Ghada Bakerjian

Responsible for the relationship between the agency and clients, looking after client needs through direct contact, liaising, and organizing of the agency resources under the supervision of the Events Director.

•Managing assigned retainer/non-retainer client accounts as per agreed yearly revenue target.
•Working with the Events Director to develop concepts and prepare presentations, pitches, creative and client interfacing, brainstorming, line production, and other aspects of event production.
•Keeping abreast of industry trends and advancements and provide state of the art services; maintain knowledge of creative marketing trends and best practices.
•Participating in setting design parameters and stylistic guidelines consistent with project requirements.
•Coordinating event activities of personnel, subcontractors, venues and vendors as required to successfully executing the assigned events and event production set ups with budgetary control.
•Providing information to clients as needed on event preparations, and relay feedback to Events Director/team.
•Participating in the design and production of venue set-up diagrams as needed.
•Coordinating with setup crew; develop, implement, maintain and enforce operational procedures; and perform other duties as may be required.
•Reporting to Events Director on event planning estimates for project scope, schedule, and resource requirements ensuring programs are properly budgeted, estimated and scheduled.
•Preparing event technical and financial proposals.
•Developing, selling and promoting sponsorship proposals as instructed.
•Communicate and coordinate with the Creative team on creative conceptualization.
•Supervising Account Executives’ workload; follow action plans and follow up on execution with Account Executives.
•Coordinating with third party suppliers for event production requirements as instructed.
•Delivering progress and sales reports to the Events Director.

Clients and Projects portfolio:
•Ministry of Presidential Affairs - Abu Dhabi (Morocco In Abu Dhabi Exhibition)
•Dubai Customs - Dubai (National Day Celebrations 2016)
•Critical Infrastructure and Coastal Protection Authority - Abu Dhabi (Bihar campaign- Fishermen Dinners, NAVDEX Exhibition Stand, IDEX Chalet)
•Abu Dhabi Farmer’s Service Center- Abu Dhabi (SIAL Exhibition stand)
•First Gulf Bank - Abu Dhabi (Shining Star Ceremony-Annual Gold Awards)
•Tamouh - Cityscape Abu Dhabi 2017
•Wahat Al Zaweya - Cityscape Abu Dhabi 2017
•The Supreme Council of Motherhood and Childhood - Anti-Bullying Award Ceremony 2017

Freelance Project Manager - Events and Marketing
May 2015 - Present

Hogarth WorldWide - 2D Producer (Confidential Client- USA)

responsible for the localization, production, deployment and evaluation of all channel marketing communications across multiple partner environments, and managing the localization of campaigns to work powerfully in our region

•Demonstrate a thorough understanding of the Hogarth business model, services and technology
•Organising teamwork, creating balanced work schedule and ensure people are able to deliver results
•Set and manage client expectations deliverables and timeframes
•Build strong trusting relationships with all key Stakeholders, Leads, Producers, Senior Managers and 3rd Party Vendors that are directly involved with the work
•Monitor internal workflows, identify areas for improvement and make recommendations
•Advise client lead on resources and flag potential issues
•Obtaining creative and legal approvals, the ongoing monitoring and optimization of campaigns

Dubai World Trade Center - Event Producer

•Managing core project management team and all stakeholders for the build-up of the pitch document of Abu Dhabi Art 2016
•Leading the creative team for the conceptualization of the Event, and insuring it is according to client guidelines and overall event theme
•Insuring all RFP requirements are met and provided to client within pitch proposal, while keeping track of timelines and deadlines provided

HQ Creative - Marketing and Events - Freelance Producer

Overall responsibility for assigned portfolio of client accounts. Including the development of the accounts, their day-to-day management and the maximisation of revenue and profitability. Responsible for the successful delivery of all projects carried out for assigned accounts:

•Liaising with clients and developing profitable long-term relationships
•Building and maintaining high level relationships with clients
•Leading the HQ pitch teams on all pitches and all client presentations
•Taking overall responsibility for the successful delivery of all events /activities produced for assigned accounts - from identifying the initial opportunity to taking and interpreting the brief through production to post-event evaluation and financial reconciliation
•Leading all major client meetings
•Ensuring that the creative vision for the event is delivered and all elements of the project meet HQ’s required quality standards
•Taking immediate action to mitigate risks to the project
•Acting as primary point of contact in case of client issues and ensuring they are resolved to everyone’s satisfaction
•Overall responsibility for the profitability of assigned accounts
•Agreeing all budgets with the Executive Director before submission to client
•Monitoring the budget status at all times during the project’s life
•Supervising budget reconciliation post-event and final presentation to the Executive Director
•Taking overall responsibility for managing clients and other senior stakeholders onsite
•Supporting HQ staff to ensure they are able to carry out their jobs to the best of their abilities
•Mentoring junior team members, providing guidance and informal training, assistance and advice

- Supporting du (Emirates Integrated Telecommunications) in ideating, implementing and planning of their brand
activation hand-in-hand with their Live Communications team
- Managing all financials related to projects and supporting in the overall yearly overview
- Maintaining focus and alignment with du's yearly strategy and goals
- Working closely with the creative and planning departments to ensure best in class thinking and output
- Supervising production to maintain a state-of-the-art outcome and perfect execution

- Collaboratively worked with creative agencies and MBUs while also performing effective media campaigns.
- Efficiently liaised with different members of the team including board members, stakeholders, colleagues, suppliers
and partner organizations.
- Accountable for planning and managing annual project marketing plans, updating and following up on all online,
print, TV and radio activities on a weekly basis and maintaining overall accuracy and consistency.
- Ensured consistent material dispatch to media while also managing the activations of the brands.
- Prepared marketing material for below the line and above the line campaigns, POS, giveaways, activation stands
and viral media.
- Liaised with agencies and printers. Contributed significantly to the team in developing and implementing marketing
strategies.
- Marketing Management  Project Planning  Business Management
- Team Leadership  Strategic Planning  Event Management
- Cross-functional Coordination  Communication Skills  Sales Management
- Successfully managed budgets, prepared basic financial reports and developed track sheets. Performed competitor analysis of market trends.
- Prepared campaign presentations and presented to board members and concerned teams.
- Provided insightful assistance to the Communications Director, Communications team and other teams when needed.
- Responsible for handling design activities while also executing annual marketing plans within the budget.
- Successfully provided support and facilitated the development and implementation of marketing plans.
- Administered project RFP protocol process while also soliciting RFPs from desirable prospective agencies.
- Actively participated with the team in planning and presenting sessions as assigned.
- Successfully insured strong business and sponsorship opportunities with major media bodies.
- Planned and prepared different project phases by finalizing deals with local and regional service providers (GCC, Jordan)
- Acted as a single point of contact between committee and various project suppliers.
Projects portfolio:
- Million Poet TV Programme, The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), Prince of Poets TV Program, Al Dhafra Festival, The International Festival of falconry, Al Gharbia Watersports Festival, Liwa Date Festival, Book Fair, Baynounah TV, Poetry Academy.
Abu Dhabi Film Commission (Special Project)
- Developed, tracked and secured potential conference sponsors and other funding sources for improving marketing opportunities for The Circle Conference 2010.
- Successfully developed sponsorship plan designed to meet conference’s sponsorship goals for both cash and barter deals.
- Supervised the team execution of sponsorship agreement, liaised with sponsors and the conference team to ensure successful completion of sponsorship.
- Acted as a main point of contact for all matters relating to production and location inquiries for Abu Dhabi City with all concerned government bodies.
- Seamlessly tracked inquiries issued local expenditure forms and recorded results in order to build an accurate picture of production activity in the region.
- Handled end to end event management activities of The Circle Conference 2009-2010 Abu Dhabi
- Prepared proposals and presentations for event management companies and suppliers.
- Negotiated and finalized deals with hotels, event management companies and service providers. Prepared contracts conforming to agreements and organization

Reporting to the Account Director, my duties comprised of handling big local, regional and international accounts to name a few; RasGas, Qatar Telecom (Qtel), Nando's, Retaj Real Estate, Salam International, Dlala Holdings:

Job Description
•Contact Key-Person between the client and the Agency by maintaining regular contact with both, ensuring that communication flows effectively.

•Overseeing all aspects of campaigns and ensuring they are delivered on time and up to quality standards.

•Acting as the client’s advisor and leading the projects at hand with expertise and managerial skills.

•Relaying information to the Creative Team & Briefing them efficiently about all the aspects of the job to be accomplished

•Handling & submitting Tenders on behalf of the agency.

•Briefing the traffic, production and creative team, clearly formulating marketing strategies, assignment details and technical requirements.

•Overseeing the progress of campaigns/projects at hand and ensuring that deadlines are met internally and externally with suppliers.

•Presenting campaign/project plans to clients for approval or modification and following up delivery of final product.

•Managing clients’ expectations and ensuring timing and accuracy of clients’ feedback.

•Handling budgets and managing campaigns’ costs.

•Writing contact reports and status updates.

•Ensuring that tasks are handled so that the profitability of accounts is achieved.

Marketing for Major exhibitions and overlooking all related operational work on ground including events such as Gala dinners and press conferences.

•Supervising a team of 35 Temporary Staff for Brazil-Rebuilding Iraq Exhibition.

•Supporting & supervising a team of 10 Temporary Staff for Shabab promotional campaign done by Arab Bank.

•Organizing team at the World Economic Forum, May 2006-Sharm Al Sheikh and May 2005-Jordan.

•Production supervisor in a T.V. show produced by Theramedia and directed by Monther Raiahneh.

•Supervising a team of 21 Temporary Staff for The First Annual Agricultural Exhibition.

•Supervising a team of 18 Temporary Staff for the Support to the implementation of the European union-Jordan association agreement conference

•Albina and Haddad promotional campaign, a team of 5 Temporary Staff for 3 weeks.

•Supervising a team of 4 Temporary Staff for the International Jordan Rally for the years 2002, 2003 and 2004.