Ghaleb Al Azem

• Spearheaded market entry and business development strategies for Virtual Power Plant (VPP) technology across the
UAE and GCC, positioning GreenVoltis as a key innovation partner in the energy transition.
• Led high-level engagements with government entities (e.g. SPPC, EWEC, DEWA, MOEI) and tier-one developers to
integrate VPP Artificial Intelligence (AI) capabilities into large-scale renewable energy and BESS tenders.
• Developed and executed go-to-market strategies that secured pilot project opportunities, including partnerships for
grid services, demand response, and energy optimization.
• Directed cross-functional teams in crafting customized client proposals, regulatory frameworks, and investment cases
aligned with regional decarbonization goals and digital energy trends.
• Supported shortlisted bidders for EWECs 400MW BESS tender in UAE and SPPCs Group 1 BESS program in KSA
(4 projects totaling 2, 000MW / 8GWh) by positioning GreenVoltis VPP and AI-enabled BESS solutions.
• Played a key role in strategic account engagement and solution customization for leading EPCs bidding on regional
large-scale energy storage projects.
• Maintained a frequent travel schedule across MEA to support client relationships, project delivery, and regional
business growth.

• Developed and executed strategies to identify, qualify, and close new business opportunities for various companies,
partnering with sales and marketing teams to grow their customer base and revenue.
• Implemented strategic initiatives for B1 Ventures, friSense Technologies Limited, Greenline Contracting & Trading Co.,
Al SiLia-AI Private Ltd., AutomataPi Solutions Private Ltd., SANOSIL MENA and Luxury To Cash, resulting in significant
business growth and revenue generation.
• Achieved measurable success in lead generation, client acquisition, and business development through effective
market analysis and strategic planning.

• Developed and executed go-to-market strategies that drove measurable lead generation, client acquisition, and
revenue growth across tech and sustainability sectors.
• Consistently exceeded quarterly sales targets by 15-25% while increasing regional market share.
• Implemented strategic initiatives for B1 Ventures, friSense Technologies Limited, Greenline Contracting & Trading Co.,
Al SiLia-AI Private Ltd., AutomataPi Solutions Private Ltd., SANOSIL MENA and Luxury To Cash, resulting in significant
business growth and revenue generation.

• Leveraged expertise in photovoltaic technologies to drive sales and achieve business objectives forTrina Solar module
units in the Middle East region, covering Saudi Arabia and the United Arab Emirates.
• Managed a product portfolio encompassing high-efficiency Poly, Mono PERC, and Bifacial modules, as well as
advanced TrinaPro systems with trackers and inverters from industry leaders.
• Strategically focused on driving sales in the utility-scale segment, managing key clients such as Masdar, ACWA Power,
AMEA Power, Alfanar, Marubeni, Samsung, Orascom Construction, and Yellow Door Energy.
• Instrumental in achieving Trina Solars business objectives in emerging Middle Eastern markets by developing and
executing module sales and marketing strategies.
• Key achievements include completing large-scale projects like the MASDAR& Enviromena: Baynouna 250MW Solar
utility plant in Jordan, elevating Trina Solars reputation in the green energy sector.

• Leveraged expertise in photovoltaic technologies to drive sales and achieve business objectives forTrina Solar module
units in the Middle East region, covering Saudi Arabia and the United Arab Emirates.
• Led strategic B2B solarsales operations across MEA, developing and executing go-to-market strategies forTrina
Solars module solutions while managing revenue growth and regional P&Ltargets.
• Managed a product portfolio encompassing high-efficiency Poly, Mono PERC, and Bifacial modules, as well as
advanced TrinaPro systems with trackers and inverters from industry leaders.
• Strategically focused on driving sales in the utility-scale segment, managing key clients such as Masdar, ACWA Power,
AMEA Power, Alfanar, Marubeni, Samsung, Orascom Construction, and Yellow Door Energy.
• Instrumental in achieving Trina Solars business objectives in emerging Middle Eastern markets by developing and
executing module sales and marketing strategies.
• Key achievements include completing large-scale projects like the MASDAR& Enviromena: Baynouna 250MW Solar
utility plant in Jordan, elevating Trina Solars reputation in the green energy sector.

• Developed and executed strategies to identify, qualify, and close new business opportunities for GCL System
Integration Co. Ltd. and TBEA Sunoasis, partnering with sales and marketing teams to grow their customer base and
revenue.

• Oversaw and expanded the business across the MENA region by strategically identifying utility-scale solar PV projects
through effective risk assessment and analysis.
• Directed a team of engineers, drafters, legal, and finance professionals, managing project development, contracts,
lease agreements, and financing.
• Led and managed a team of specialists on development projects, amplifying the customer base through lead
generation in new markets across the Middle East.
• Spearheaded the development of country strategies to secure leases and tenders for large-scale and rooftop solar
projects.
• Prepared technical and commercial proposals for photovoltaic tenders, leading prestigious projects like MASDAR
(MIST University) 1MW Rooftop Solar Project, Jordan 24MW Maan Solar Plant, and DEWA 100MW Solar Power Plant
Phase II.

• Oversaw and expanded the business across the MENA region by strategically identifying utility-scale solar PV projects
through effective risk assessment and analysis.
• Directed a team of engineers, drafters, legal, and finance professionals, managing project development, contracts,
lease agreements, and financing.
• Led and managed a team of specialists on development projects, amplifying the customer base through lead
generation in new markets across the Middle East.
• Spearheaded the development of country strategies to secure leases and tenders for large-scale and rooftop solar
projects.
• Prepared technical and commercial proposals for photovoltaic tenders, leading prestigious projects like MASDAR
(MIST University) 1MW Project, Jordan 24MW Maan Plant, and DEWA 100MW Plant
Phase II.

• Led three divisions at EnviroServe: Electronic Waste, Refrigerant Reclaim, and Green Audit, ensuring exceptional
customer satisfaction and profitable outcomes.
• Conducted comprehensive energy efficiency studies for large corporate clients, enhancing their corporate social
responsibility programs and promoting the use of green technology.
• Established and strengthened operations for top telecom companies through effective e-waste recycling programs
and campaigns.
• Demonstrated compliance with environmental and waste regulations through successful collaboration with Dubai
government officials.
• Initiated and executed public awareness campaigns in Kuwait, Bahrain, Qatar, and Oman, gaining widespread
visibility for Enviroserves dedication to environmental responsibility.

• Founded What’s Up Lebanon and launched What’s Up? Magazine in 2003, resulting in gaining recognition as an industry leader in multimedia communication.
• Demonstrated exceptional Executive Directorship skills and strong leadership capacities in steering the company to success, driving the companys growth in value to reach $1, 000, 000.
• Awarded multiple times by the esteemed Lebanon Web Awards receiving the Bronze Award for Tourism in 2003 and for Media & Press in 2005, highlighting the companys consistent excellence in creativity, innovation, and outstanding service quality.

• Founded Whats Up Lebanon, a leading media platform and monthly entertainment magazine covering restaurants,
nightclubs, hotels, events, and more.
• Demonstrated exceptional leadership skills, steering the company to success and driving its growth in value to reach
$1, 000, 000.
• Received multiple awards from the Lebanon Web Awards, including the Bronze Award for Tourism in 2003 and for
Media & Press in 2005, highlighting the companys consistent excellence in creativity, innovation, and service quality.

• Exceeded the set forecast by 130% for the year 1998, receiving recognition from senior management for contributing
significantly to company growth.
• Nurtured and maintained strong professional relationships with key corporate clients, providing quality materials and
driving the growth of the companys clientele base.
• Completed rigorous professional training programs, showcasing dedication to professional growth.