Sales and marketing manager
Souccar group (Unicharm Gulf Hygienic Industries)
Total des années d'expérience :22 years, 3 Mois
Unicharm Gulf Hygienic Industries is a joint Venture company between Al Murjan Group and The Japanese Unicharm Corporation, one of the world's leading companies in manufacturing and distribution of health products (Baby Diapers, Feminine Napkins and Adult Incontinence) where Unicharm annual sales Value exceeds $ 2.5 billion.
• Established Merchandizer unit ( 20 people ) which led to increase availability, visibility, quality and display of the products
• Established Promotion unit (25 people) which led to increase brand awareness, trust, loyalty and sales increase.
• Established Digital marketing unit which lead to increase direct communication with consumer and help convey our
message.
• Established Marketing research unit which led to understand and analysis consumers’ insights, needs and feedback…
Plan and execute many successfully promotion
campaigns through three direct reporting supervisors and 40 merchandisers and promoters
.Achieved 20 % sales increase
•Responsible for Syrian market.
•Direct reporting to GM.
•Mange team of two supervisors and 20 medical reps.
Tasks:
Develop a yearly plan for Regional, and local accounts within the territory.
- Set a clear performance expectations to achieve growth in terms of sales volume . This include aligning Senior Management on, pricing, personnel and Key Accounts marketing to achieve company’s sales & profit objectives.
-Prepare and execute a Market Development Organization plan which includes staffing, developing, supervising and evaluating the personnel required to deliver the business plan.
* Achieved 90% growth in assigned category responsibility from $2, 4 Million to $ 4, 2 Million.
* Exceeded business goal of total market share up to 66% from 43%
* Drove up pharmacy channel sales 200% by suggestion new marketing strategy to portfolio management
* Developing a strategy for penetrate key governmental health institutes to meet the strategic direction of the company
* Developing complete marketing plane for continued growth and success for one of our brands
* Achieved continued sales to key account institute where our competitors give their products FOC
* Received company’s highest sales award three years in a row
* Awarded best medical representative for Middle East 2006
* Awarded company trophy and thanks letter from CEO for excellent performance in the last five years
* Awarded company trophy for a successful new product launch as part of Gulf team.
* Serving as product specialist and trainer for the new hire
* Analyzing market trends and customer needs, presented to line manger
* Exceeded team goals for four consecutive quarters
* Introduce new season in cycle meeting about competitor’s products to be use in communication platform that is now standard in the company
* Promoted to Senior Medical Rep to Gulf market after only one and half year