غسان شماس

In charge of ST Dupont in GCC, Levant, North Africa and the Indian Subcontinent.
•Local market wholesale and retail with Travel retail and Online development.
•Develop and evaluate the distribution network in term of profitability and image.
•Monitor competition activities and reports market trends to identify opportunities.
•Establish a strong relationship with partners and BTQ staff to maintain the brand image.
•Ensure the presence of novelties and the adequate seasonal visual merchandising.
•Set budget plans and sales for each assigned country and each Key Account/retailers.
•Work closely with Operation teams and follow up on orders and sales reports.
•Prepare seasonal events to introduce the VIP clients to our novelties.
•Set trade marketing plans for the Key Accounts shops and travel retail.

•Development of the watches and men accessories category.
•Work closely with local and regional retailers.
•Set up the pricing and authentication modules to accept individual sellers’ items.
•Follow up on the landing pages of the watch’s category by search and by brand.
•Set the sales targets and budgets to develop the category.
•Analyze the growth and prepare periodic presentations to the stakeholders.
•Foster trust relationships with vendors to achieve better pricing and quality of services.
•Liaise with marketing team to determine promotional activities of a product category.
•Analyze data or insights to determine industry and consumer trends.
•Determine priority actions to achieve targets and follow up on their implementation.
•Initiate the KSA development and operations and branch opening in a 6 months project.

al aqili distribution - dubai
•Development and segmentation of the Modern Trade from the Traditional Trade.
•Developing and maintaining a productive long-term relationship with customers.
•Monitor competition activities in the field and act upon it.
•Acquire a deep understanding of your customer needs and requirements, your shoppers, categories and market.
•Train the team of merchandisers and promoters to increase visibility on the shelves.
•Adapting and optimizing country commercial guidelines to your specific client.
•Resolve any issues and problems of your clients and act as a link between your customer and the internal teams.

carrefour - dubai
•Responsible of the Beauty and Hygiene section.
•Meeting the local suppliers on daily basis to manage promotions and displays.
•Ordering the products to keep shelf items and manage the warehouse stocks.
•Implementing national promotions as per brand and commercial guidelines.
•Ensure the presence of all the best sellers and reducing the out of stock items.
•Train the staff and monitor the tasks of brand merchandisers.
•Execute cyclical inventory processes to adjust stocks and reduce shrinkage.
•Plan and budget the visual advertising inside the selling area.
•Ensuring the effectiveness of the stores operating cost through monitoring the changes in expenditures and discrepancies, and through communication on the efficient use of resources.

destinations of the world - beirut
•Recruit local travel agents and set up the reservation system.
•Follow up on sales per client and per destination.