Ghassan F Abu Serrieh, C.M.A, MSc

 Strategical K.P.I’s :
• Corporate finance strategy aligned with three years-business strategy to tackle the corporate’s objectives in terms of growth, maximize the market share.
• Financial Planning for Capital Structure to maintain the Cost of Capital within the optimal level, leverage the business operations results.
• Develop financial control & incorporate digital control measures over daily sales & supply chain activities.
• Establish & promote credit control policies to mitigate customer’s default risk, ensure proper control over receivables.
• Establish Financial KPI’s for CAPEX related decision to attain corporate’s key strategic financial KPI’s (ROI, NPV, ROA).
• Preparing business plans for new setups along with growth strategy to earn sustainable profits in the long run.


 Functional K.P.I’s :
• Manage the working capital to facilitate daily operations, keep the required funding at optimal levels.
• Financial reporting among all business segments, with focus Analysis on the budget driver’s variance analysis to recommend for corrective course of actions.
• Cash flow Controlling & aligning all business activities with projected cash flow to minimize cost of borrowing and improve working capital utilization.
• Lead finance team to provide useful information timely and accurately to support business activities efficiently.
• Drive top management’s attention to area of improvement by bench-marking financial indicators with best practices cross the industry.
• Monitor the company’s policy, governance rules over the cash, warehouses, payments, collections, fleet operations.

Notable Accomplishments:
• Lead the I.F.R.S Conversion Project for BTC Financial Statement. (In terms Of Re-measurement, And Disclosure).
• VAT Implementation Project Responsibilities - Classified one of best prepared for V.A.T Go Live Companies Cross Kingdom.
• Implement all modules of Oracle ERP (Budget, GL, AR, AP, Fixed Assets, Inventory, and Bank)

Concentration: Rent a Car, Leasing, Authorized Dealer of Nissan, in Saudi Arabia
• Review monthly, quarterly and annual Financial Statement. - IFRS Version.
• Manage working Capital on daily basis, align it with strategic cash flow plan.
• CAPEX Preparing, and Long-Term Lease Contract Pricing Discussion compared with established Financial KPI’s (R.O.I, I.R.R, R.I and N.P.V).
• Managing Financial Risks thru close monitoring of loans due installment, to balance the operations smoothness and cost of financing.
• Evaluating and monitoring the budget and incorporating budget variances with the KPI’s per each Line of Business, to align all business result with strategic goals established in business plan, Annual Master Budget plan.
• Financial Planning Responsibilities for cash flow projections, applications for new loans.
• Deploying Activity Based Cost accounting techniques to allocate overheads based on relevant cost-drivers based on investment fleet per regional area across the kingdom to compute support service costs and reliably estimate department wise profitability.
• Aligning financial policies and procedures with international / local requirements and with industry best practices; resolving issues pertaining to operational performance and internal controls through regular meetings with Executive Management.
• Administering training to personnel to enhance their efficiency and productivity and provided counselling on shaping their careers

Concentration: Education, Health, Relief Services
Notable Accomplishments:
• Joined the organization as Assistant Accounts Control Officer and was handed over the post of Acting Control Officer in June 2011.
• Assigned additional responsibility as Chairman of the Tenders Committee in December 2011.
• Awarded Employee of the Year - 2011 for dedication and commitment to the highest standards of excellence and professionalism.
• Accomplished all the focal points associated with the implantation of IPSAS by December 2011.
Key Responsibilities:
• Spearheaded the implementation of a Fixed Assets Management Module and assured seamless transition to IPSAS from UNSAS.
• Coordinated the implemented of I.P.S.A.S inclusive of regular monitoring and supervision.
• Prepared budget for all cost centers and allocated funds based on the cash flow forecast.

• Developed procedural guidelines for reporting assets and liabilities through planning, analysis and consulting and prepared notes to accounts along with a report on accruals for adequate presentation of IPSAS based financial statements.
• Ensured that all accounting entries have been entered correctly in the financial accounting system and resolved discrepancies as and when they become evident.

Concentration: Exclusive dealership for BMW, Rolls Royce, Mini Cooper, Land Rover, Jaguar, Ferrari, Maserati in Qatar
Sub-Functions: MIS Reports, Accounts Payables, Accounts Receivables, Fixed Assets
Notable Accomplishments:
• Joined the company in 2005 as Senior Accountant for GL and was promoted to the position of Senior Accountant for ERP Enhancement Projects in 2008.
• Initiated, supervised and completed an Assets Tagging Project for 6000+ Assets with a gross value of $ 55 Million and an Assets Implementation project in Great Plains.10.
• Established a new set of accounting and operational policies and practices in sync with Best Practices and aligned the company with evolving business and industry dynamics.
Key Responsibilities:
• Accelerated the pace of monthly closing by ensuring that all entries have been posted in the financial accounting system within 3 days from the month end.

• Performed variance analysis to compare actual with budgeted figures for Sales and After Sales Service and reported key areas of concern to the Management Committee.

• Interacted with staff across the company through regular meetings, emails and one-to-one communication to facilitate problem solving and decision making.
• Consulted external and internal auditors on key financial issues inclusive of policies and procedures; filed tax returns in a timely manner to avoid fines and penalties.
• Shared financial reports and ratio analysis with local and overseas management to facilitate performance evaluation, strategic planning and decision making.

General Accountant