غسان طعمة

As the Transport Manager at Emirates Logistics, I hold a pivotal role in establishing and developing the transportation department from scratch. This encompasses a wide range of responsibilities, including acquiring the necessary transport license, procuring trucks and trailers, recruiting, and managing drivers, and designing and implementing robust policies, procedures, and processes to ensure seamless and efficient operations. In close collaboration with the operations, logistics, and sales teams, I align transportation activities with the company's overarching goals and objectives, fostering a cohesive and integrated approach.

In this dynamic role, leadership skills, effective communication, problem-solving abilities, and an analytical mindset are paramount for success. As the driving force behind our transportation operations, I continuously evaluate and enhance our practices to meet and exceed industry standards. By closely monitoring transportation regulations, staying informed about industry competition, and leveraging best practices, I play a critical role in benchmarking our operations. Identifying areas for improvement and implementing strategic changes will be essential in enhancing efficiency, reducing costs, and elevating customer satisfaction. My ability to adapt and respond to evolving market conditions will ensure our company remains competitive and agile in this fast-paced industry

Key Responsibilities:

• Plan and coordinate transportation operations: Develop and execute transportation plans and strategies to ensure the efficient and cost-effective movement of goods and materials.
• Manage fleet operations: Oversee the company's vehicle fleet, including maintenance, repairs, and replacements.
• Optimize transportation routes: Improve routing to minimize costs and enhance delivery times.
• Design transportation network: Establish delivery routes in major cities and intra-city connections.
• Ensure compliance: Guarantee adherence to local transportation regulations, safety guidelines, and environmental standards.
• Manage budget: Handle the transportation budget, including forecasting, tracking, and reporting expenses and revenues.
• Vendor relations: Maintain relationships with transportation vendors by negotiating contracts, monitoring performance, and resolving issues.
• Track performance metrics/KPIs: Establish and monitor transportation performance metrics, such as on-time delivery, transportation costs, and customer satisfaction.
• Conduct benchmarking: Research industry best practices and compare transportation operations and rates with competitors.
• Communicate with stakeholders: Regularly update senior management, transportation staff, and external vendors on transport performance, benchmarking processes, and improvement plans through scheduled meetings and reports.
• Manage staff: Build and lead a team of transportation professionals, providing guidance, coaching, and training as necessary.
• Adopt technology: Implement transportation technology, including GPS tracking, fleet management software, and transportation management systems.
• Drive continuous improvement: Identify opportunities for process enhancements and implement changes to optimize transportation operations.

Fleet Management and Planning:

• Develop, interpret, and implement Department policies, goals, objectives, and KPIs monitoring, related to fleet performance.
• Manage daily operations to promote an efficient, safe, and cost-effective environment.
• Fleet Capacity, Sizing, and Distribution based on Utilization and Productivity.
• Assess the current capacity of the existing fleet and make recommendations for reductions in areas with excess capacity and/or fleet size and type based on utilization and productivity.
• Understand the business needs related to fulfilling the Transport and Operations Departments’ expectations.
• Identifying areas of poor performance in Operations and taking actions for improvement and enhancement.
• Managing the integration between VTS, OTM, Fuel Management System, and EAM.
• Implementing new technologies and applications to enhance Fleet Department Processes.
• Support all digital transformation to improve process automation, data, document management, integration with other legacy systems, and interface with third-party providers.

Fleet Maintenance:

• Oversee the activities of fleet repair, preventive maintenance and replacement to meet the company’s logistics needs in coordination with the Fleet Service Center.
• Oversee activities concerning preventive maintenance and scheduled maintenance to improve the utilization of the fleet.
• Oversee and continuously improve processes and procedures in repair and maintenance activities; finding ways to cut costs and maximize profits.


Fleet Disposal through Auction or Direct Selling:

• Coordinate with the Finance - Fixed Asset and Operations Team for Fleet disposals to ensure timely removal of the retired fleet.
• Proper reconciliation of physical fleet inventory for disposal stock.
• Preparation and mobilization of the fleet for auction or direct selling.

Asset Management:

• Support in the preparation and monitoring of the Annual Purchasing Plan.
• Carry out Market Consultations for the acquisition/contracting processes of new fleets and/or improvement of the supply conditions of those already purchased, with a special focus on the processes of acquisition of fleets.
• Conduct yearly Asset Physical Count in coordination with Finance and Fixed Asset Teams.
• Review the status of current breakdown assets and expedite return to service keeping costs down if possible or recommending disposal.
• Fleet Requisition, Replacement, and Disposal.

Performance Management:

• Ensure that monthly/quarterly/semi-annual/annual reviews are conducted as per schedule with proper feedback and an action plan to address any gaps.
• Monitor Fleet Department goals, objectives, and KPIs and come up with innovative solutions to existing business challenges.
• Monitor all Department expenditures and analyze all financial objectives.

Fleet Control Tower Management:

• End-to-end visibility and control of the entire fleet.
• Real-time tracking of assets - Fleet and equipment and maintaining Proactive notification and effective communication with stakeholders.
• Fleet availability, utilization, and optimization statistics through data analytics driven by the operated fleet.
• Maximize predictive decision-making and dynamic execution.
• Ensure full compliance and data synchronization with GTA and Wasl Platform for Fleet, Drivers, and VTS device details.

Fleet Administration and Legislation:

• Manage all Fleet Government Relations matters in terms of new Roles, Regulations, and Licensing to ensure the full compliance of GTA and other Government Authorities.
• Maintain enhanced records of the fleet documents and provide analysis and reports on the status of the fleet documents' registration and renewals.
• Monitors the Implementation of communication programs to ensure positive and productive relationships with government officials, and public sector organizations.

mlcGO is a digitally enabled Supply Chain Service designated to facilitate Digital trucking, E-commerce Fulfillment, and Last Mile Delivery.
Digital Trucking is an On-demand Mobile App and website that matches between shippers and drivers at nearby approximate based on load parameters and equipment type.

- On-demand Digital Trucking.
- Last Mile Deliveries.
- E-commerce Fulfillment Centers.
- Trucking Mobile Apps.
- Shippers Registration.
- Drivers/Transporters Onboarding.

• ERP - Oracle Applications OTM, WMS, EAM, SIEBEL CRM.
• Mapping Business Requirements to Oracle modules.
• Contribute to the total system design by participating in Project work groups.
• Assist in analyzing and agreeing on the new business processes and systems solutions using the Oracle Modules.
• Confirm Interface and customization requirements and accept customization deliverables.
• Manage data gathering, cleansing, and migration from the Legacy System.

• Managing, planning, organizing, and controlling the work activities and resources necessary for the execution of logistics projects.
• Managing of fleet more than 700 owned Trucks and more than 500 third-party outsourced trucks with 22 customer accounts like SABIC, ARAMCO, and Maaden.
• Full P&L accountability.
• Managing sales activities and acquiring new businesses.
• Managing and directing the transportation department, including its assets and employees.
• Review financial reports related to each project dedicated and none dedicated.
• Assist in the identification and implementation of continuous improvement opportunities and customer satisfaction opportunities.
• Formulate and develop a budget that is aligned with the company's strategic goals and ensures the cost of operations is kept within the sanctioned expenditure

• Contribute to the formulation of strategies/business plans.
• Translate business plans into action plans and targets with appropriately allocated resources required for the achievement of the plan objectives.
• Devolve and communicate BSC and KPIs from the Top Level and drill down to the operational level.
• Closely work with the cross-functional teams especially Sales & Account Management to identify current customer requirements and design strategies accordingly.
• Lead the Business Expansion section from a strategic perspective in the areas of business expansion and development, Making the studies related to business development & expansion.
• Propose & recommend new services, new industries, and geographical locations in coordination with Sales and Operation Teams.
• Supporting change management activities to ensure alignment with strategic goals and directions.

• Managing Petro Rabigh, Natpet, and Yansab Projects.
• Responsible for handling Ocean and Land freight shipments transportation and customs clearance.
• Set up logistics and Transport Operations Plans, analyze activities, and continuously review and report KPIs.
• Maintain safe operating standards and comply with Company safety procedures, regulations, and programs.
• Defining and implementing of fleet distribution strategy in sourcing and outsourcing related to Domestic and Land Export- Cross-border fleet.
• Follow up on the correct execution of contracts signed to ensure that the execution is in line with contract terms and conditions.
• Prepares short- and long-term plans, cost analysis, and periodic reports on drivers and fleet management on their full utilization, diesel consumption, budgeting, revenue, and other expenses, transit operations which include routing and scheduling, and assessing vehicular accident and damage reports.

• Fleet Management, Planning, and Distribution.
• Fleet Maintenance Planning and Scheduling.
• Prepares short- and long-term plans, cost analysis, and periodic reports on drivers and fleet management utilization, diesel consumption, budgeting, and other expenses.
• Assessing vehicular accident and damage reports.

• Responsible for all administrative activities of the Maintenance Department.
• Planning, scheduling, and implementing all Maintenance Programs.
• Coordinate closely with the operations and QA for the implementation of production plans.
• Reviews the operation of plant equipment and systems constantly, to minimize unplanned downtime, anticipate solving problems in a timely manner, and identify improvements.
• Managing Spare Parts Stock.
• Other Responsibilities:
1. Management Representative for Quality and Food Safety - MRQ.
2. Lead Internal Quality Auditor.
3. Member of HACCP and Food Safety Team.
4. Safety and Fire Fighting Committee Coordinator.

• Responsible for monitoring the installation and maintenance of Alarm, Buckler, Fire, and CCTV Systems.
• Providing Technical Support and Customer Services.