Ghazi Zerai

Highlights:
• Planned and executed prestigious events across UAE with budgets of nearly AED 1 million.
• Developed excellent relations and collaborated with globally reputed hospitality brands like The H Hotel, JW Marriott and The Address Hotel to host events.

Key Responsibilities:
• Provided strategic direction to the company, led new business development initiatives by capitalizing on opportunities offered by the market, and increased number of customers of the company.
• Established company vision, carried out long term planning, set specific business objectives and goals, and ensured set objectives were met in a time bound manner.
• Oversaw the planning and flawless execution of several large scale private and corporate events, managed the entire logistics for the events by partnering with hotels and airlines.
• Obtained sponsorships for events from prestigious organizations in the government and private sectors; developed excellent rapport with key decision makers and representatives in municipalities and Middle Eastern infrastructure organizations.
• Maintained an effective coordination with clients, venue owners, service providers, suppliers, caterers, and the event management team; met client expectations in terms of budget and quality.
• Coordinated with VIP clients, developed excellent client relations through timely and customized services, and ensured all events organized were a success.
• Recruited, trained and developed the events management team, and enabled team-members to perform their jobs meticulously to ensure client satisfaction.
• Developed an additional line of revenue for the company by promoting training and conference organization services, and on-boarded several renowned companies.
• Established partnerships with other companies for fulfilling artwork and niche production requirements of the clients, supervised the work carried out by these external agencies to verify quality.
• Led, motivated and empowered internal teams to ensure that marketing objectives were achieved, proper brand messages were conveyed to the relevant audience, and quality targets were consistently met.
• Responsible for developing and finalizing advertising and marketing design to be displayed in print and electronic media.
• Enhanced the image of the company and developed sound relations with government entities, hotels and venue owners, vendors and the public.
• Designed PR and advertising campaigns for company services and projects that included artwork and marketing collaterals development.

Highlights:
• Developed major accounts like Sultan Real Estate and Ras Al Khaimah Development Authority and established long lasting business relations with them.
• Organized events successfully at locations such as the Concorde Hotel and the Fairmont Hotel.

Key Responsibilities:
• Identified and developed prospective clients, generated leads and converted leads into assured clients for the company; grew the company’s market share.
• Analyzed market situations, customer preferences and other players operating in the events planning and organization space, developed and implemented strategic plans and innovative ideas to garner more business.
• Established strategic alliances to take advantage of synergies and charted out a mutually beneficial path for Alissar Event Management and the business partner.
• Developed and provided immaculate services to major accounts (private and corporate) of the company; carried out account planning and ensured service requests were properly implemented.
• Set-up meetings with top decision makers in client companies; presented the company’s offerings and established long term business relations with clients.
• Executed event management projects from concept to full implementation (VIP conferences of renowned Middle Eastern organizations).
• Designed and implemented effective sales initiatives and promotional campaigns to create more awareness about the company and its services in the market, and attract more customers.
• Promoted hi-spec events’ organization to various companies; successfully sold these services and generated significant revenue.

Highlights:
• Credited with planning, conceptualizing, and managing the prestigious Tykie Awards Amman in 2012.

Key Responsibilities:
• Responsible for developing key customer accounts, providing exceptional services, obtaining consistent business from them and meeting each account’s revenue objectives.
• Made specific account plans for each key account, held negotiations and signed contracts, oversaw renewal of contracts and ensured a long term business association.
• Formulated and established sales and marketing strategies for key accounts, understood customer requirements and recommended products/services that best met these requirements.
• Monitored the regional markets to determine the sales opportunities for the company’s products and services, communicated with potential customers and closed a majority of deals.
• Analyzed the clients’ requirements and prepared detailed proposals for events; brought in additional revenue for the company by sponsorship, stand and exhibition selling to exhibitors and partners.
• Created business forecasts and monitored target achievement against forecasted numbers, took corrective action in case actual figures lagged targeted figures.

Highlights:
• Conceptualized and organized product-ad special promotional event for Henkel Company for products like Fa, Souplesse; brought on board the celebrity Ragheb Alama to be associated with the event.
• Conceptualized and organized product-ad special promotional event for the product ‘Taft’ and brought on-board celebrities like DJ David Vendetta and Hernan Cattaneo to be associated with the event.
• Conceptualized and organized product-ad special promotional event for Coca Cola’s product ‘Burn’ and brought on-board the celebrity DJ Sasha to be associated with the event.

Key Responsibilities:
• Led teams across various departments in the organization and managed operations with focus on improving market share and growing the customer base of the organization.
• Held discussions with clients to understand their requirements regarding products/ service promotions, conceptualized and planned advertising campaigns accordingly.
• Established solid rapport and cemented business relations with clients, positioned the company as an end-to-end solution provider to clients’ advertising needs.
• Involved in creating brand identity and increasing brand awareness and brand recall, developed marketing campaigns for specific audiences and customer segments.
• Carried out marketing analysis and gauged customer sentiment prior to designing promotional campaigns, developed and implemented innovative ideas for ad (print and electronic) campaigns.
• Developed Psycho-marketing that employed creation of subliminal marketing messages to impact customer perception of products and services.
• Organized and conducted training for the company staff, evaluated performance and provided constructive feedback to facilitate performance improvement.
• Developed an effective digital marketing campaign for products of Henkel Company; observed sales performance of the products and prepared forecasts.
• Prepared budgets, reviewed overall business performance of the company by analyzing performance reports, and took course corrections measures where needed so that the pre-defined business objectives could be met.
• Planned and organized promotional events for product advertisements, directed teams, formulated actions plans, coordinated with the clients and ensured that events were a big success.