Regional Marketing Executive
M. H. Alshaya Company - United Arab Emirates
Total years of experience :10 years, 9 Months
Develop the annual marketing plan across 9 markets (UAE, KWT, QAT, KSA, OMN, BAH, EGP, LEB, JOR)
• Organize creative brand activations i.e. store openings, campaign and products launches
• Develop the brand’s digital strategy, creating new apps and launching targeted social media campaigns
• Source and collaborate with influencers on a monthly basis to expand reach
• Analyze customer personas and behavior and create micro-segmentation strategies
• Work closely with the e-commerce and stores teams to create brand awareness and drive engagement
through targeted segmentation and 360 campaigns
• Analyze and monitor campaigns performance to demonstrate ROI and other operational metrics
Manage end-end distribution and marketing of following brands: Forever Unique London, Zac Posen, Amen, Francesco Scognamiglio and Dolly and Molly in the Middle East Russia and Africa
• Lead portfolio display, presentations and PR events during fashion trade shows (Who’s next, Paris fashion week, Milano fashion week, Pure London, White Milano)
• Advise buyers in placing retail orders focusing on improving brand perception and growing sales
• Work closely with buyers to constantly redefine their retail marketing strategy through reviewing historical performance and identifying market trends
• Conduct marketing activities and provide retailers with the right marketing materials to ensure that the true image of the brand is portrayed
• Manage retail stores’ performance basis a defined scorecard and gather feedback on the brand
• Support the brand houses in designing their collections through conducting market studies, competitive analysis and embedding customer feedback
• Assist the brand houses in developing annual marketing campaigns for the Middle Eastern Region
• Manage clients relationships and support buyers in shipments, payments and other post-sale services
• Assisted in developing the marketing annual plan with detailed initiatives around online and offline marketing and allocating budget basis exposure
• Designed and rolled-out company website and handled organization’s presence on social media platforms
• Organized mega-events and conferences around eco-friendly solutions and liaised with NGOs to promote awareness
• Developed monthly newsletters providing information regarding latest technologies around eco-friendly solutions
• Conducted market research including a competitive assessment on online services and presence for telecom group Zein
• Developed creative briefs for clients
Core Modules: Global Marketing Management, Market Research & Data Analysis, Marketing communication and Advertising, Public Relations, Interactive communications, Buyer behavior, Research proposal and dissertation.
