Ghia du Plessis

Account Executive -

Ogilvy and Mather, Cape Town, South Africa

(2012) 3 September - 5 October (Internship opportunity)

Clients worked with:
Castrol, Heinz, Kiwi, Revlon

Responsibilities:
* Client interaction and overall responsibility of managing specific project procedures/systems
* Project and Time Management
* Assistance to Account Director - Admin/Communicative Management
* Agency Systems and business procedure interaction
* Strategic Planning and Implementation
* Basic Media and Channel Planning
* Briefing and Aiding Creative Production Teams
* Presentation Skills
* Use of Chase 6 Software: Job Bag Facilitation
* PR event, employee interaction
* Understanding of how areas of special skills and various departments operate

Reference Letter: GHIA ERICA DU PLESSIS


To Whom it May Concern,


This serves to confirm that Ms Ghia du Plessis completed her Account Executive Responsibilities and internship at Ogilvy Cape Town between 3rd September and 3rd October 2012.

Ghia worked in our Account Management division, where she worked on a number of brands, namely Castrol, Heinz and Revlon.

She assisted on various elements such as project management and planning, briefing, creative reviews, strategic overviews, competitor analysis and a number of debriefs.

Some skills she improved on while she was here are data capturing using excel and word, strategic planning, presentation techniques, briefing and aiding creative's, job bag facilitation, as well as project and time management.

Ghia took all the tasks she was given in her stride and improved every step of the way. She showed a willingness to learn and to take responsibility for her work. Her enthusiasm brought a fresh approach to all the tasks she was involved in.

Her dedication was commendable as she juggled completing night classes at AAA as well as formed part of the AMASA committee during this time period. Ghia is an extremely intellectual person whose work is thorough and accurate.

Yours sincerely,

Carey Taylor
Ogilvy Cape Town | Account Director

Assistant to Buying Manager - Office Admin

The MediaShop, Cape Town, South Africa

(2012) 1 February - 30 August

Responsibilities/skills:

* In-depth knowledge and implementation experience of media buying and strategic planning for all traditional and new media types
* Compiling media schedules, candidate media lists, print plans, data spend runs
* Media Manager and Ad Dynamics Software: Understand use of software and able to extract ABC and Adspend data ready for evaluation
* Familiar with media owner rate cards, media calculations and factoring of Agency Commission into media plan calculations
* Confident interacting with media owners and clients
* Microsoft Office 2010; Excel, PowerPoint, Word, Outlook (qualified training)
* Engagement with colleagues and development of relationships with various individuals within agency and clients

Projects worked on/Clients worked with:

* Louis Vuitton
* Shoprite Checkers Championship Competition and Launch
* Bio Oil
* Rawson Properties
* Mr VIDEO
* Protea Hotels, Cape Town. Winter Campaign
* Freshpak Tea
* Edgars
* Truworths
* DGB, Douglas Green Bellingham Wines
* Lil-lets
* William Grant
* Rezidor Radisson Blu Corporate

Brief Internships/ Job Shadowing:

* Digivox (Digital Agency) - Digital Campaign Managers, Digital Media Planner, Digital Account Manager, Social Networking consultant, Graphic designer and technician
* Habari Media (Digital Agency) - Digital Operations Manager, Facebook Campaign Manager Africa, Online Strategist, Traffic manager
* Dstv Media (Television) - Account Executive
* The Jupiter Drawing Room (Full Service Ad Agency) - Business Unit Director, Account Director, Account Managers
* Primedia (Radio) - 94.5 Kfm Radio Presenter and DSTV Television presenter, Agency Sales Account Executives, Copyright Manager, Journalists, Senior Sound Engineer, Voice Over Artist
* Media 24 Magazines - Key Account Managers, Advertising Sales, Head of Commercial Projects
* M&C Saatchi Abel (Full Service Ad Agency) - Head of Account Management/Account Director
* Ads24 Newspapers - Media Executive, Printing Press and related processes

www.mediashop.co.za



To whom this may concern,

REFERENCE FOR GHIA DU PLESSIS

Ghia started working as an Intern within the Media Planning Department at The MediaShop in February 2012 and left for a fulltime Internship at Ogilvy Cape Town in September 2012 (see attached outline of her achievements).
During her time at The MediaShop, Ghia showed incredible drive and enthusiasm to learn and grow, always ready to provide ideas and possible solutions to presented problems. Her energy knows no bounds, becoming infectious and uplifting for the team and to everyone she meets. It has been a very long time since I’ve worked with someone who can contribute to the team at such an early stage of an Internship and I highly recommend Ghia for the tremendous qualities she would bring to any team. Her flexible nature and can-do attitude will take her far.
Ghia is an analytical thinker and her creative approach to challenges, coupled with her organisational skills makes her an ideal candidate for the Advertising / Communications Industry.
Feedback from the Planning and Buying team describe Ghia as passionate, proactive in her approach to learning, always ready to contribute on the various projects, extremely bright, confident and a genuinely likeable person. These qualities make her an invaluable team player and an asset to any company.
It is for all these reasons that mentoring Ghia has been tremendously rewarding for me and it is with confidence that I highly recommend her to any company that chooses to employ her.
Feel free to contact me on 082 904 1913 for any further information.

Sincerely,

Debbie Ihlenfeldt
Managing Director - Cape Town

- PR and Event planning, organising, and billing.
• Problem Solving, crisis management, product sourcing.

Administrative skills, filing, letter writing, co-worker team building.
• Financial investment knowledge and insight.