Ghifar Alem

Marketing “Consultant

• mai 2021 à août 2021

MONEY FOR FINANCE\]
• Act as the day-to-day client social media lead, ensuring content creation and publishing is best
in class
• Provide strategic, audience-centric social media analysis and counsel for senior clients to
improve output
• Develop standards, systems and best practices for community management, content creation,
distribution, creative ideas and reactive content
• Work with designers and producers to build creative concepts both for day-to-day posting and
large hero campaigns
• Evaluate the value of our work for clients, driving successful metrics across key channels,
(i.e. YouTube, Twitter, Facebook and Instagram and other relevant/emerging platforms)
• Display strong technical proficiency in social media platforms and inherent curiosity about
emerging platforms
• Understanding of social media buying and how it complements organic content
• Understanding of wider digital ecosystem and how it can impact social media success
• Ensuring the delivery of the specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients

Strategist

• septembre 2019 à mars 2021

\], \[TACTIX CONSULTING\]
• Master the technical aspect of all social media platforms
• Keeping up to date with new trends in social media and presenting to management
• Mentoring junior social media staff in all aspects of managing the channels
• Evaluating client's pages and creating proper directions for each
• Creating monthly calendars of content for each assigned client
• Working with the designers on delivering the best post designs according to the CI of
the client
• Managing the pages of the clients in terms of posting, and moderation
• Sending reports to assigned clients
• Creating creative campaigns for assigned clients
• Working on online advertising plans for each assigned client
• Ensuring the delivery of the specific KPI for each client
• Pro-actively seeking opportunities for added exposure for the clients

Senior Digital Marketing Executive à JORDAN OLYMPIC COMMITTEE

• Jordanie
• mars 2017 à septembre 2019

Assisting the marketing director in drawing the online strategy to be in line with JOC's
strategic plan in all social media platforms based on page analytics
• Recommending annual social media budget for the marketing department
• To involve in content creation with communication department
• Responsible for content scheduling liaising with communication department and JOC
press writing
• Managing JOC's events and online coverage's
• Develop new creative content with marketing manager if needed
• Monitoring page's analytics
• Monitoring return on investment for the different online marketing campaigns.
• Managing the organizations Social Media accounts ensuring all copy is relevant for the
different platforms.
• Managing the content diary for social media content.
• Keeping up to date with changes and advances in social media and advising on new
channels and approaches to adopt.
• To monitor and evaluate the social media executive job and tasks
• Engaging and maintaining excellent relations with online top influencers across Jordan
• Reporting all online related projects to marketing director
• Devising strategies to drive online traffic to JOC website and social media channels.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.

Communication Assistant à UNITED NATIONS POPULATION FUND

• Jordanie
• juin 2015 à mars 2017

Maintained UNFPA official presence on social platforms, as well as the Y peer image
• Maximized impact of UNFPA online presence on social platforms
• Reached out to and engaged adolescents and young people with UNFPA messages
• Impacted target audience with behavioral change
3
• Extended exposure of UNFPA's campaigns online
• Monitored social media conversation about core issues
• Increased engagement with target audience
• Spread UNFPA Narrative Story
• Created Media Campaigns online to advocate for UNFPA work especially in achieving
the population dividend PA partners
• Developed needed and requested media products and IEC materials
• Developed social media strategies

• novembre 2013 à juillet 2014

User Acceptance Test 'UAT'\], \[YAAB\]
• Testing and reporting NAMY app
• Developed and created media content
• Creating testing scenarios

Senior Media Specialist à JORDAN BROADCASTING CHANNELS

• décembre 2012 à janvier 2014

Managed all digital accounts
• Developed and created media content
• Brought new technologies and ideas for the Group
• Improved the presence and position of the company on social media platforms
• Improved the posting process on JBC social media pages
• Generated reports to assess and measure the impact of JBC on targeted audience
• Created Ad campaigns