Account Director
LIVON
Total years of experience :16 years, 4 Months
Managing a portfolio of clients within the FMCG, Educational, and technology sectors, reporting directly to the Managing Director.
Accountable for all aspects of marketing, event management and business development, including planning, forecasting, preparing project budgets and critical financial tracers.
Led and supervised procurement and production of all campaigns collaterals and materials, ensuring clients receive the highest quality of products and services.
Contributed in establishing, structuring and operating a field marketing department throughout KSA consisting of more than 250 promoters’ 50 supervisors 3 operation managers and 6 coordinators to run and maintain Imperial Tobacco Group business (Davidoff and West)
Responsible for training and coaching subordinates to ensure proper career development.
Expert in loyalty programs, trade marketing and shopper marketing.
Major Launches and contributions.
o KAUST 5 years anniversary (Event Management)
o KAUST commencement 2013 & 2014(Event Management)
o NAZER stars event 2014 (Event Management)
o Microsoft Windows 8 KSA launch ( Shopper Marketing)
o Dunhill Platinum 6mg Launch (Shopper Marketing)
o Dunhill Special reserve Launch (Shopper Marketing)
o M&Ms regional winter/ Xmas campaign ( ATL Campaign)
o M&Ms Halloween campaign ( ATL Campaign)
o MARS WWE ( Sales Force Training Event)
o Galaxy brand toolkit 2013 ( Seasonal Sales Guidelines)
o M&Ms biggest world display ( Experimental Marketing)
o Snickers Sporting and Snickers Outdoors regional campaigns ( ATL Campaign)
Managing a portfolio of 3 regional 2 local clients within the FMCG, Educational, and technology sectors, reporting directly to the Managing Director.
Developed communication platforms for market specific audiences.
Developed brand expression & communication toolkits in collaboration with clients and internal teams.
Developed outstanding retail Loyalty Programs, trade marketing and retailtainment for MARS brands.
Major Launches and contributions.
o MARS RTM 2012 (Major Availability Project)
o Snickers extra nuts activation 2011-2012 ( Brand Activation)
o Beat the heat & winter plan retail loyalty programs 2011-2012 regional Loyalty programs for more than 15000 outlets.
o G-Force 2 Loyalty Program 2011( Retail)
o Galaxy flutes 4 finger launch 2012 ( ATL Campaign)
o Twix NACOF launch 2012 ( ATL Campaign)
o KAUST Commencement 2011-2012 ( Event Management )
o HRH Prince Salman Honorary Event 2012 ( Event Management )
Managed a Portfolio of several local and international brands like Mars, Sunbulah group, KAEC, Marai, General Motors….
Promotions planning and development of mechanics Snickers, determining communication route and approach.
Managing creative execution in accordance with brand language and positioning parameters.
Suggested media vehicles for effective frequency and reach for clients.
Developing brand activation strategies for ATL/BTL platforms for clients such as Al-Shifa, Krispy Kreme, Emaar and Al-Osra sugar.
Supported on Dunhill operations; springing market share from 5 to 7 billion sticks in one year.
Pre-project resource allocation with a diversified yet comprehensive scope of work and budgeting.
Major Launches and contributions.
o Galaxy Golden Group 2008-2009-2010 ( wholesale/Event Management)
o GLP Loyalty Program 1 &2 2010( wholesale )
o I reward 2010( Self Service Stores )
o SSS commanders 2011( Self Service Stores )
o MARS Excel 2011( Internal Educational Program )
o Snickers Makes Football History 2011( Regional Activation Campaign)
o Snickers Fuel For Wrappers 2010-2011 (Activation/ Promotion Campaign)
o High 5 2011( Internal Motivational Program)
o WIN Channel Forum 2011
o Sunbulah Brand Ambassador Program 2009 (BA program)
o Sunbulah Instore Activation Program 2010 ( Brand Activation )
o Sunbulah/Panda Mega Promotion 2010 ( Promotion)
o Sunbulah/Meet re-launch 2010 ( Brand Activation )
o KAUST R&D workshop 2011( Event Management )
o KAUST Winter Festival 2011 ( Event Management )
o KAEC interaction council 2008 ( Event Management)
o BAT Team Building Activities 2009-2010-2011( Event Management)
Completed a 6 month internship in SMEDS international during my education.member of Camping and debate club