Marketing Manager
adidas
Total years of experience :14 years, 1 Months
Design and deliver creative marketing, PR and event plans centred on attracting and retaining customers in the luxury
hospitality.
Build and rollout targeted marketing campaigns based on data analysis, customer profiling and segmentation for luxury
restaurants based in Dubai and London. Handling all PR activities, Press Release and content publication. Expand brand
awareness, whilst heightening online presence through social media, international press coverage and events, creating and
maintaining accounts on various social media platforms (IG/FB) and placing online advertisements via website or through
partners (magazines, social and lifestyle influencers, VIP guests). Distinguish Il Borro Dubai (Italian restaurant) from the
competition by managing communication and public relation (PR) activities, including event planning and execution and
international guest management. Cultivate a supportive team atmosphere by leading team building activities and personnel
incentive plan (+ 80 pax).
▪ Created and launched successful omni-channel campaign in collaboration with BBC, Time Out and What’s On
magazines resulting in winning nine hospitality awards, inclusive of Best Restaurant of the Year, Best Italian, Best
Sommelier and Best Chef.
▪ Created and managed several events with local and international Press (Harper’s Bazaar, GQ, Esquire, The Rake),
with lifestyle influencers or through co-branding partnerships (Maserati, Ferrari, Huda Beauty, fashion stylists),
corporate and fundraising events, New Year’s and Anniversary parties for restaurants (+600 pax).
▪ Establish and promote consistency by developing and executing restaurant standard operating procedures (SOPs),
brand guidelines, training material, social media foundation and essential corporate collaterals.
▪ VIP Client Managements: calls, emails, meeting, feedback and follow up to manage the difficult client experiences.
2013 to 2015)
Governed product management over BMW and MINI accessories/merchandising, inclusive of controlling, implementing and
monitoring annual business plan and budget in alignment with headquarter/branch targets.
Delivered tailored messages to customers and niche markets by devising above the line (ATL) and below the line (BTL)
communication plans and liaising with advertising/web agencies during development of media strategy. Attracted and
converted target groups by designing marketing/CRM campaigns by product categories, growing in/outbound channels and
BMW/MINI communities. Coordinated BMW/MINI launches (LCI, new and used car models) with sales and planning depts.
Increased brand awareness internally by establishing and leading a dealer training programme/train the trainer courses,
whilst providing dealer support for a range of topics. Planned and oversaw dealer/corporate events (+300 pax) in collaboration
with various departments, external agencies and BMW partners ( i.e. driving school Guidare Pilotare).
▪ Exceeded projected revenue growth by 15% by planning, designing and executing marketing campaigns
(annual/seasonal) for 15k+ BMW and MINI items.
▪ Boosted sales performance of BMW M Performance product lines by 40% by influencing pricing and defining brand
positioning strategies.
▪ Accelerated achievement by arranging BMW/MINI events: Aftersales Dealer convention, M Performance events in
racetracks, formulation of showroom events, accessories fair trade and roadshow. Coordinated and arranged
International Aftersales Conference in collaboration with BMW HQ, in Venice (IT).
▪ Developed a BMW/MINI POS retail project aimed to boost parts & accessories sales and to enhance the Point of
Sale at shops/dealership. Market roll out plan with 25 Italian outlets.
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