Giovanna Paternoster

www.watchmaster.com
Digital Platform for luxury watches leader in the online market founded in April 2015 with headquarter in Berlin (EMEA), and two offices in Chicago (USA) and HK (APAC).
I joined the company to develop the network of suppliers EMEA (over 1000 after the first 3 months), build a sourcing team EMEA and support the launch of US and HK branch.
My team (eight people) is in charge to find and source in Europe top brand watches (Rolex, Omega, Patek Philippe, Tag, JLC ...) for private customers at the best price and delivery time. My goal is to drive the team to achieve the best price, improve margins, collaborate with the other departments to send the watch to the customer in a short delivery time (over 450 watches per month), keep the relations with our suppliers, track the market and adapt our strategies, analyze sales prices and define target sourcing prices. Also, my team supported the launch of the new two branches in US and APAC.

Real Estate Online Company: founded in 2007, Reale Gest is an innovative business model based on a new idea of flat sharing. Leader in its segment, Reale Gest operates by renovating houses, parcelling them in rooms for students and young workers from all over the world and offering them extra services for their welfare and lifestyle.

Start up of the Marketing and Communication activities from definition of Marketing and Communication strategy to its implementation, in harness with the founders of the company coordinating the external agency representatives and members of the internal team. Full responsibility on: Digital Marketing (SEO and SEM investment) and Socials; Company Rebranding (managing relationships with the advertising agency) including the launch of new website www.dovevivo.it (customer front­end); building strategic partnerships and lead generation activities for new lead acquisition (DB and leads Management) and branding; events management and initiatives to engage customers and increase customers satisfaction; Communication and Brand Awarness; Local sales support

Alecom Atelier is a publishing management focused on visual communications for French and Swiss luxury top brands in
jewels and watches industries, haute couture market and Italian design (**find attached the porfolio of customers).
Co­managing a high budget portfolio of clients (8 millions/year), responsible for Print & Production projects, I coordinated look book, catalogues, printed visual materials for event, runway and retail, packaging, seasonal POS (Duratrans, In­store material) and Large format (Brandblock windows)
For each client's project, I was responsible to chose the right operational and creative process to develop the product and to
manage the purchasing process coordinating multiple suppliers. From the brief and engineering to the shipment on the point of sales, i was supporting the client in their projects.
SIDE PROJECTS:
­ Launch of the new brand dedicated to premium clients (Alecom Atelier) including the new website www.alecomatelier.it and digital strategy.
­ Launch of two offices in Geneve and Zurich
­ Organization of a contest, in collaboration with NABA School in Milan, to design the new packaging of Alecom.
­ Organization of the launch event for the new brand Alecom Atelier (cocktail and vernissage)


** Portfolio of projects attended (catalogue, POS, layout ...)

Dior
Tag Heuer
Patek Philippe
Graham
Raymond Weil
Technomarine
Breva Geneve SA
MCT
ROD
88 Rue du Rhone
Montblanc
Dom Perignon
Mandarine hotel
Hotel bristol
Fossil
Baccarat
Pomellato
Swarovski
Damiani Gioielli
LMVH
Cassina
Cappellini
Poltrona Frau
Minotti
B&B
Boffi
Paola Lenti
Living
Keglevitch
Aria
Artsana
Prenatal
L'oréal
HR

As a link between the company and the luxury and haute couture clients, I was in charge of the French, Swiss and Italian customers’ relationship ( ** find attached the porfolio of customers). The role of the Account was to assure the quality of all
products (printed matters ­ such as catalogue and look book) in the production process (from the creation of sample to the shipping) and to manage the different departments to meet customers need of budget and time. I had the responsibility to supervise all the projects, the compliance of all the steps, and the control of PO, invoices and shipping.


** Portfolio of projects attended (catalogue, POS, layout ...)

Dior
Tag Heuer
Patek Philippe
Chanel
Hermes
Louis Vuitton
Chopard
Damiani Gioielli
LMVH
Estee Lauder
Clinique
Kartel

Beyond the commercial activities for the existing products and the participation to local and international wine fairs, I was involved in the launch of a new one dedicated to GDO channel, presented with a totally new brand. I had a strategic role in the whole business plan since the market data analysis, to price definition, launch to market till the use and definition of the right
marketing leverages

SIDE PROJECTS:
­ Launch of a new product (wine) d edicated to GDO c hannel, presented with a totally new brand www.villarotondo, it. I had a strategic role in the whole business plan since the market data analysis, to price definition, launch to market till the use and definition of the right marketing leverages.
­ Organization of the new winery opening ceremony

Headquarter of IPER hypermarkets Group, with 27 point of sales in Italy.
I was responsible for the selections of the references and for the visual merchandising of products, giving strategic hints for the planning of the promotions. I also managed private labels supply chain holding the continuous renegotiation of contracts with the suppliers
.
SIDE PROJECTS: In collaboration with a colleague, I launched a new layout merchandising area dedicated to toys and office products, in order to offer a new shopping experience to customers and so to optimize sales and revenues in all the Finiper hypermarkets. At the same time, I tested successfully the launch of a new category (usually dedicated to other kinds of retail sales) in the GDO channel.