BUSINESS HEAD
JALEEL HOLDINGS
Total years of experience :27 years, 4 Months
Product range : Italian pizza flours, Cheese range, Lactlis Dairy range, cold cuts, frozen products olive olis, Tomato pulps, sauce ranges, pasta's. and Indian instant kitchen soulations, instant coffee, Karak tea vending machines and powder mixes other brands of ambient products and commodities, fruits and vegetables etc.
Brands: Molino vigevano, Molino grassi, Speroni, Rodollfi, Nonios and Miraya, Lactlis,
Responsible for the Division's P & L, followed by Principal Management and supply chain management along with the following activities, Day to day marketing activities, international and local procurements, Development of new brands;; and the management of operations, administration, sales team and reputed clients.
initiate the formulation of new systems, review, of KPI's and implement new business strategies' in sales, stock management and financial 's monitor the performance's of new products which can support the existing brands .and export management
Seek out opportunities for the expansion of existing brand growth and developing new business .
preparation of Board Meeting reports with the coordination of MIS team
Control Budgeted expenses and optimize the expenses to strengthen the budgeted profits and Reporting to ED
BRANDS - Heinz, - kraft, , MCvities, Pinar, Hero, Mazola, Volvic, Sun Top, Sun Cola, Sun Quick, Bahlsens, Sara Lee, John West, Amoy, Home Pride, Nestle Purina, Nectaflor, Al Karamah, , Lurpak, Scott tissues, Cool & Cool, Maharani Rice, Monster, Nesti Dante etc. plus Meat and chickens .
Provide overall leadership, vision and effective management to company personnel with clear and consistent directives, in order to ensure day-to-day progress of the organization as per corporate objectives. Adhere to the policies / directions of the Board in order to ensure compliance with the mission of the organization, Assess departmental performance and delivery and take corrective actions when needed, to ensure that the strategies are well moving from top to bottom and in the right direction, Identify business opportunities and pursue the team to make sure that the business is growing in the right direction, Manage key client relationships (existing and prospective) to ensure maintenance of existing accounts as well as growing further, Delegate responsibility to subordinates and maintain a minimal interference in day-to-day operations to ensure efficiency, Coach, counsel and discipline department/functional heads in order to prepare the next generation of leaders in the unit, • Liaise with the HR department head for the employees growth and rewards, Oversee preparation of annual budgets, forecasts, and monthly/quarterly management reviews in order to have an overview of the progress on the financial side, Take responsibility for delivering on set budgets being an owner of a P&L, Oversee operational activities ensuring they are aligned with company policies and processes in order to ensure an overview of the progress of the company’s operational mission, Ensure vendors / suppliers are properly engaged with commercially viable agreements; to ensure that the procurement / supply strategy is realistic and financially sound, Maintain quality service delivery to customers
Brands are. SADIA, AMERICANA, LOTUS JASMINE RICE, ETHNIC FOOD RANGES, RICE, GULFA WATER, PRIDE &, REGAL PICON CHEESES, BETTY CROCKER, ASEEL GHEE, , RS OLIVE OIL, GREEN GIANT, PANZANI, MUMTAZ, NAWAR OIL & COMMODITIES etc..
Management of SBU units, and adhere to the policies / directions of the Board in order to ensure compliance with the mission of the organization, Identify business opportunities, and new product developments, Manage key client relationships (existing and prospective) to ensure maintenance of existing accounts as well as growing further, Delegate responsibility to subordinates and maintain a minimal interference in day-to-day operations to ensure efficiency, Coach, counsel and discipline department/functional heads in order to prepare the next generation of leaders in the unit, • Liaise with the HR department head for the employees growth and rewards, preparation of annual budgets, forecasts, and monthly/quarterly management reviews in order to have an overview of the progress on the financial side, responsibility for delivering on set budgets being an owner of a P&L, operational activities ensuring they are aligned with company policies and processes in order to ensure an overview of the progress of the company’s operational mission, Ensure vendors / suppliers are properly engaged with commercially viable agreements; to ensure that the procurement / supply strategy is realistic and financially sound, and represents/ attend the major international FMCG Trade events and Exhibitions.
Develop primary goals, operating plans, short and long-term sales objectives for the Food & Non Food division
Lead and coordinate activities to ensure that the profitability and growth targets of the division are met.
Maintain the working capital as per the company norms and to ensure effective stock management across all businesses.
Ensure the alignment of sales and Marketing strategy plans with the overall objectives and business plans and Principal management from different regions for different brands.
Preparing yearly financial budget proposal for BTL activities for all the brands and negotiating with principals to get this budget.
Effective reporting to different principals across the region as per their demand and brand policy.
Responsible for developing the annual and monthly sales plan, Product, Volume and Value wise in consonance with the annual business plan.
Responsible for SKU-wise forecast accuracy, Product availability, Visibility outlet coverage and Sales System productivity and ensure range selling and productivity of sales calls.
Administer the credit policy of the company and ensure collections within the specified credit limits.
Identify and exploit market opportunities for spikes in sales volumes as also combat competitor activity through appropriately designed sales promotion activity in conjunction with the Marketing team.
Periodically review performance of Area Sales Manager. Key Account Manager, Sales Executives, Sales Representatives, Merchandisers with the objective of improving performance, analyzing opportunities and building greater result orientation.
Ensure adequate pipeline of talent and skills for succession by designing and activating a field force career path and plan in collaboration with Unit HR.
Develop Salesmen Incentive programme to augment company objectives in the market
PERFETTI VANMELLE''S Dvision Responsible for Handling of Principals and suppliers. Selection of product Imports & finalizations, Brand Management, cost Negotiations, Brand Building, liaising with advertising/media agencies, Ensure effective and profitable investment of the allocated A & P budget, formulation of marketing strategies and Trade promotions, implementation and analysis of marketing plans for the Local Markets, supervision of Market coverage distribution and visibility, supervision of Local channel Credit Sales, Sales Teams, B2B sales, Van Sales, Re-export Sales, Duty free sales, fuel stations, Arranging and coordinating the Delivery schedules of Local Deliveries on daily basis etc … Launching assignments, Recruitment and Training, Attending Domestic and international Trade Exhibitions for product sourcing, attending other regular office administration and Marketing related works.
Responsible for the sales of key accounts in the allotted territory, Frontline sales & product approvals, Listing and display fee negotiations. Supervision of merchandising, preparation of quotations, handling Re-export customers and follow up of orders. Coordinate with warehouse and delivery department. Preparation of sales forecast, budgets, sales promotion plans and periodic sales reviews. Solving issues relating to product and customers within minimal period. Maintain & enhance relationship with corporate and local (Confectionery & Food) customers. To provide competitors activity & markets feedback analysis from time to time. Recovery of outstanding payments & collections.
Executive MBA. (Leader ship Management & Sales Management )
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