Girish أوجها

• Led integrated brand and social media strategy across eight luxury, hospitality, and real estate brands — seasonal
campaigns consistently reached 180, 000-220, 000 users with 32-45% engagement uplift.
• Developed and maintained visual identity, brand consistency, and marketing communications across social media,
website, advertising, and campaign assets for each label.
• Produced platform-native content — Reels, Stories, static creatives — using Canva and CapCut; Instagram Reels
outperformed static posts by 2-3x on reach.
• Applied AI tools (ChatGPT, Generative AI) to accelerate content ideation, caption drafting, and campaign briefing
— improving turnaround speed across all eight accounts.
• Owned brand monitoring and ORM across 6 platforms — formalised a structured response system with a 15-minute
TAT; achieved 40% takedown success rate for fake reviews and defamatory content.
• Coordinated with paid media, design, legal, and external agencies to ensure consistent brand execution across all
campaign touchpoints.
• Managed Ramadan, Eid, and gifting campaigns for GFF Chocolate Bar and Dar Al Halabi — drove 35-55% spikes
in brand engagement and reservation enquiries.
• Tracked and reported on engagement, reach, and audience growth metrics — informing ongoing content strategy
and campaign direction.

• Built and led a cross-functional team of eight across content, design, development, and business development —
scaled from one to five concurrent accounts with 100% on-time delivery.
• Drove 50-60% increase in audience engagement and 30%+ combined follower growth within 12 months through
structured content planning and social listening.
• Directed Azizi Developers launch campaigns — 80, 000+ organic impressions per launch week; contributed to 25%
growth in e-commerce customer acquisition.
• Partnered with paid media specialists on audience research, platform insights, and competitive R&D to shape
targeting strategy and creative direction across Meta and LinkedIn.

• Led ORM operations across banking and NBFC clients handling 300+ daily tickets — achieved 84% resolution rate
and 10-minute first-touch response; team awarded Best ORM Team by the client.
• Built and led a 15-person ORM team from the ground up — designed crisis response frameworks that cut average
resolution time from 3 days to 1.5 days.
• Managed social media content for Wonderla Resorts and Spawake — grew combined organic reach by 40%+
through content calendar restructuring and trend-led formats.

• Managed 5, 000+ ORM tickets per month for two of Indias largest automotive brands — built the high-volume
response discipline and cross-functional coordination skills underpinning all subsequent roles.
• Supported digital lead generation campaigns for Royal Enfield and Mahindra — gaining early exposure to audience
strategy, campaign workflows, and brand communications at scale.