صبا Khurshed

• Leading product management for the Cardio-Diabetes division, managing a high-value therapeutic portfolio.
• Designing and executing strategic marketing plans to drive prescription growth and brand equity.
• Collaborating with cross-functional teams including medical, sales, and regulatory for cohesive execution.
• Conducting competitor benchmarking and market analysis to identify new opportunities and optimize brand
positioning.
• Managing product lifecycle activities, campaign planning, sales training, and field support initiatives.
• Spearheading CME initiatives and digital campaigns to strengthen KOL relationships and patient adherence.
• Monitoring KPIs and aligning marketing initiatives with sales goals and business objectives.

• Created proposals and plans for new product launches, leveraging market research surveys for data-driven
decisions.
• Performed comprehensive market and competitor analysis, identifying opportunities and mitigating risks.
• Established competitive product pricing strategies, balancing customer value and profitability, contributing
to a 20% growth in market share.
• Finalized product artwork and packaging, ensuring brand alignment and compliance with regulatory
standards.
• Delivered actionable insights through well-structured reports and presentations, aiding leadership in
decision-making.
• Keeping customers/clients (Athletes) updated on the latest products & its insight through various platform
in order to increase footfall on steadfast social media platform

• Managing Nephrology Brand - Renuris (HP) with annual turnover of 2.23 Crs.
• Ensuring to resolve customer complaints/query and regular follow ups till the time customer gets satisfied
• Meeting with customers/on SOS basis to ensure organizational strategy intact
• Expanding the customer base by upselling and cross-selling
• Understanding key customer individual needs and ensure to fill those need gap accordingly
• Knowing competition and strategizing accordingly
• Organizing & Executing marketing campaigns like Digital activity on Instagram, Facebook etc.
• I have successfully anchored educational webinar sessions, organized by Steadfast for kidney education &
awareness to CKD Patients

• Managed end-to-end product lifecycle, launching multiple successful products in the Pharma & Nutra
segments.
• Conducted comprehensive market and competitor analysis, identifying new business opportunities and
enhancing strategy.
• Designed and implemented competitive product pricing models, driving profitability and market growth.
• Prepared and executed proposals for new product launches, supported by market research surveys to
validate concepts.
• Delivered targeted brand campaigns, achieving a 30% increase in sales and customer retention.
• Finalized artwork and branding guidelines, ensuring seamless integration with marketing strategies.
• Garnered accolades, including Employee of the Month and Best Performer, for consistent high
performance.

• Engaged with medical professionals within designated geographical areas to endorse corporate brands.
• Managed sales activities and processed distributor orders efficiently.
• Attained predetermined sales targets as per established goals.
• Compiled monthly reports to encapsulate key performance metrics.
• Recognized and honoured as the Top Sales Performer in the South Delhi Territory.