Digital Marketing Manager
Azizi
Total years of experience :12 years, 7 Months
Pioneered a sustainable and faster approach with digital marketing inline with 2020 vision by taking over control of strategic digital marketing channels within the team for channels like facebook, instagram, linkedin and twitter.
Diversified and expanded portfolio of direct affiliate/partner networks and increased lead volume by 20%.
Increased the lead qualification from 38% to 62% in 4 months through full funnel optimisation resulting in cost savings of 30%
Pioneered a sustainable and faster approach with digital marketing inline with 2020 vision by taking over control of strategic digital marketing channels within the team for channels like facebook, instagram, linkedin and twitter.
Diversified and expanded portfolio of direct affiliate/partner networks and increased lead volume by 20%.
Increased the lead qualification from 38% to 62% in 4 months through full funnel optimisation resulting in cost savings of 30%
Currently leading Abjadiyat (Product of Algorythma) Arabic language learning app for Kids.
Achieved MOM Cost/Install improvement by 40% Achieved improvement in MAU (Monthly Active User) by 24%
Instrumental in overhauling the current app and website.
Successfully managed 2 brands across UAE and KSA.
Achieved sales target of 138% and 103% on the brands managed.
Launched new territory - KSA setting it ground up.
Achieving key metrics of ROI, CPS, CPA and CPD via search, social, display and email.
Conceptualizing user acquisition campaigns across channels, building scale & enhancing efficiency on each digital channel.
Organically increased the app downloads from 0 to 40k on Android and 0 to 25k on iOS through app store optimisation.
Indirectly managed a team of 4 executive for Adwords account restructuring.
Restructured the entire Adwords account and got down the cost per click (CPC) by 15%.
Created automated rules based on the insights bringing down the cost by 12% and increasing conversions by 8%
Managed big budget digital marketing account ($1million+)
Acquired profiles using paid social (facebook) and paid search marketing channels.
Set up campaigns and analyse campaign to acquire profiles.
Identified key insights to cross sell and upsell premium services.
Handled digital marketing mandate for key strategic accounts.
Prepared sales pitch to acquire new business for the agency
Created, analyzed and implemented campaign strategy.
