Marketing And Digital Transformation Director
BETA INTERNATIONAL
Total years of experience :25 years, 7 Months
- Defining business opportunities using digital marketing and business big data (Blockchain, training and e-commerce verticals)
- Coordinate the Digital Transformation path with internal human resources management
- Use data visualization techniques and implement technology to the group for CRM and CLM practises
- Explore alternate digital businesses and commit for digital business opportunities (Blockchain, e-money, micromarketing, micromarket discovery, e-commerce automatization, online training and healthcare market)
- Act as a consultant on digital transformation initiatives to assess and evaluate the value of the opportunities.
- Manage the investments for regional events
-Manage the ecosystem for media purchase
• Manage end-to-end marketing processes
• Preserve the responsibilities of being the digital leader for the region
• Lead the customer acquisition, product marketing initiatives and contribute to services and indirect channel marketing
• Create excellence on digital and conventional marketing and campaign delivery
• Manage B2B and B2C initiatives for the markets.
• Utilize and champion the use of automated customer engagement tools use (Marketo)
• Be the excellence center for content marketing and product marketing collaterals
• Own and optimize the wing2wing lead acquisition and nurturing funnel execution
• Probe for the best tactics of campaigns with product management and product marketing groups
• Make the efficient use of offline and online marketing channels to drive commercial campaigns and growth market programs
• Create measurement and analysis capabilities to find the best tactic combinations and campaign strategies for the region
• Support and design MA initiatives
• Ensure the CRM initiatives to have the utmost engagement with customers and commercial impact.
• Be the voice for global campaigns for local market
• Support market research to provide necessary information for marketing plans, pricing and competitor analysis
• Conduct training and enablement initiatives for field team and sales teams in order to bring more commercial impact and support for growth programs
• Build relationship and communication with KOLs for mutual benefit guarding the regulatory and legal constraints.
• Actively communicate and collaborate with global marketing teams
• Create a customer base and dynamic system to provide automated, ongoing engagement with customer.
• Manage advertisement and digital channels initiatives to support or initiate new marketing plans and brand/product initiatives
• Be the lead for transforming the marketing and sales enablement strategy of the region
• Create and deploy marketing tools, channels and necessary trainings to entire region for building digital-centric thinking in marketing and sales activation
• Build and execute creative growth campaigns which provide sales opportunities on sleeping installed base, acquiring cross-up sale opportunities
• Create and execute, lead generation campaigns
• Coordinate and lead
• Analyze and optimize the digital lead acquisition channels and nurturing mechanism to enhance business and sales conversion
• Champion the content marketing and social media strategy to build responsive and engaging branding and service design for our customers
• Implement electronic training and e-commerce tools for healthcare customers
• Campion the internal online certification programs and tools to improve digital first thinking for marketing teams and certify-to-sell policy for sales staff.
• Design and develop online communities and brand advocate communities for GE • Healthcare
• Stay abreast of industry and competitive trends, and the latest technologies and resources to leverage within GEHC. Represent the business as a thought-leader across the GE organization.
• Coordinate automated customer engagement programs with multiple product lines and stakeholders.
• Measure and analyze the ROI of campaigns and voice of customer. Help pricing and strategy team for creating comprehensive touch possibilities with customers
• Make creative and immersive product marketing campaigns in alliance with product marketing on local/regional/global levels.
• Developing new business models for alternative payment methods; analyze feasibility
• Create go-to-market plan and long-term marketing strategy for new services and products
• Create innovative growth and penetration campaigns; drive sales/delivery excellency
• Coordinate the IT development and branding creation of the products along with relevant campaign contents
• Work with business units and strategic alliances to make the product buy-in and market penetration
• Support strategic digital alliances and services with other companies/agencies for e-commerce and social media services (Globally and locally)
• Create online marketing campaigns and sales growth campaigns
• Develop sales enablement tools and strategies for new products and services
• Developing the Online Marketing/E-Commerce strategy in collaboration with the WEMEA Regional Internet Lead and the Country Management Team
• Manage P&L for E-commerce site and track the implementation of priorities to WEB.
• Be the Project Manager for future releases, working in strong collaboration with Global Web Enablement and Business Model Innovation teams.
• Ensure the COMPANY brand is consistently adhered to across all online content/advertising/Social Media
• Monitors and Reports on Social Media channels and on-line communities, inside and outside COMPANY.
• Make the budget of Facebook and Google Adwords Campaigns
• Lead projects that increases the exposure and SEO.
• Make analysis for web traffic trends on ADOBE OMNITURE and GOOGLE ANALYTICS. Make relevant business decisions and business relevant results
• Create, develop and coordinate special promotions and events for brand, products and social media activities
• Manage strategic digital alliances and services with other companies/agencies for e-commerce and social media services (Globally and locally)
• Create and manage end-to-end cycle of e-commerce projects and online services
• Create end-to-end e-commerce services and offers
• Coordinate with marketing, sales, field communications and IT departments to fulfill requested features/services for the online e-commerce services
• Interface with brand marketing and PR communications to create 360 campaigns for social media and web activation.
• Create, develop and coordinate on-line lead generation activities
• Enhance user experience through all services on social media and e-commerce (Design and technological enhancements).
• Work closely with Sales and marketing to choose/create correct content for the Field Sites and provide end-to-end content management with all departments.
• Coordinate online customer acquisition programs (Online X-sales & up-sales)
• Manage other stakeholders including IT, marketing and sales departments
* Retail business and marketing planning for online and OEM business
* New model launches and the channel segmentation and integration of the models
* Drive up-sell and x-sell in the online purchase process to increase AOV and total revenue for new customers
* Drive consumer promotions and online campaigns
*Controlling and execution of the online promotion
* Create and manage online acquisition strategies and execution plans to support product portfolio and go-to-market strategies (and ultimately, revenue goals).
*Analysis on ROI
* Working with and influencing alliance and other business/marketing partners
* Customer Loyalty and segmentation program management
* Customer Retention and Loyalty Program creation
* Getting market information for IT customers’ and provide them consultancy for appropriate channel and marketing investment.
* Creating merchandising and promoter teams and maintain their efficiency for accounts
* Managing the channel campaigns of IT firms for increasing sales and awareness.
* Driving field campaign of accounts in Gulf and Turkey area. (Microsoft Turkey, Trendmicro Turkey, Microsoft Dubai, so on.)
*Providing consultancy for pricing and price appraising for IT account through market research.
* Manage channel programs of local brands for improving their channel sales (Loyalty clubs, extra incentives programs, WOMM and BTL activities)
* Manage the channel in productwise and saleswise operations (incentives, sales quotas)
*Manage the strategy for online marketing and WOMM on the behalf of the IT accounts.
* Manage marketing strategy and policy for the local market depending on market figures
* Pricing and price apprising through market research
* Create digital marketing campaigns with agencies and analyze ROI
* Determine media purchase and media (AdWords, AdSense Forum and Online Media Ads)
* Drive online acquisition revenue and generate online leads for the e-store via various ROI-driven programs, such online advertising,
* To observe and assure the status and results of all online campaings such as emailing campaigns programs, the reporting and the historical data, enabling the continuous improvement of the planning processes
* Find out new Below-The-Line (BTL) activities and new campaign opinions on the cloud and social media.
* Monitor brand reputation on online media (&cloud)
* Work for brand exposure through digital media channel
* Collect media exposure and measure the frequencies
* Create and setup social media campaigns including online and offline branches
* Manage advertisement funds
* Manage vendor WEB based programs (likewise IIP of Intel, Brand of Microsoft, AMD etc.)
* Understand other vendor WEB based incentive programs and WEB based marketing strategy.
* Retail Mapping throughout the region
* Find alternative channels for sales like Telco market and medical chains…
* Visibility/Merchandising:
*Plannings per launch or promotion
* Create online marketing plan for Software As A Service Business
* Create channel incentive and partner program
* Probe and search for opportunities to initiate co-business and synergy between services and projects.
* Drive marketing communications strategy and brand image for Probil SAAS business
* Follow and create new opportunities in channel
* Find new partners and persuade them to join the ecosystem
* Create new synergetic opportunities
* Plan and execute marketing communications activities in all electronic media
* Observe and assure the status and results of all online campaings such as emailing campaigns programs, the reporting and the historical data, enabling the continuous improvement of the planning processes
* Keep up the content and subsystems of the web site for enrolling of SAAS partner
* To ensure that online becomes the preferred channel for consumer and enterprise customers for sales, marketing communication and self-care.
* Create customer segmentation and retention
* Collecting market information and channel feedback for improving the program and product specs.
*Collecting information about general product demands for specs and market aims
*Create “go plan” for local market about “windows product” family
* Communicate with distributors and resellers (retail included) for collecting price, market and demand dynamics on sales and geographical data.
*Implement software production management report
*Help to manage a test team for new product features and beta testing
*Duty of General Publishing Manager in one of the magazines, being accepted as the reference of ICT market for end users.
*Key responsibility for sales and advertisement sales of magazine.
*Keeping up the affairs with product managers and marketing specialists in order to follow up the roadmaps of products and technology.
*Use technology roadmaps to evaluate the agenda and content for the magazines.
*Building the affairs for advertisers and keeping up the sales within a quote.
Business Administration track aiming on business decisions and marketing tactics for Big Data and data analysis.