Goran Obradovic

Using my experience previous experience, I am helping the company transition towards the corporate environment. I am influencing the strategy and driving the change. Currently managing the following departments - HR, IT, Operations, procurement and three SW development business units. Each Unit has it's own sales. In total 300+ people.

Responsible for Services Sales in South East Europe region
consisting of 12 countries. Leading a multi- country team of sales
professionals.
My tasks and responsibilities were:
• Growing the services business including Technical Services,
Advanced Services and Consultancy Services;
• Building the business strategy and aligning with corporate
strategy;
Professional Resume
+381 63 224052
• Improving the coverage and building the strong and
motivated team;
• Creating the delivery capabilities in the region;
• On-boarding new type of partners;
• Building and maintaining relationship with customers and
partners;
• Managing the business according to corporate metrics and
expectations;
• Planning
• Regular forecasting and reporting of the business
• Managing partners landscape
• Strongly collaborating with product sales team in positioning
Cisco Solutions.
Selected Accomplishments:
• Doubled the Advanced Services business in less than two
years
• Introduced Cisco direct approach model to the biggest SEE
customers
• Built young, capable and motivated Services team and
doubled the coverage
• Brought company delivery resources to the region and
improved overall coverage and competitiveness

I was leading Cisco Serbia Operation and being responsible for all
aspects of the business in Serbia and in Montenegro.
My responsibilities were:
• Growing the country organization to a new level and building
team of best in class professionals.
• Creating the strategy for Serbia and adjusting to corporate
strategy
• Managing the business according to the metrics
• Significantly growing the business
• Business planning
• Regular forecasting and reporting of the business
• Developing and disrupting the market
• Partner landscape development and recruitment of new
partners
• Building and maintaining relationship with key customers,
partners, organizations and institutions.
• Driving marketing activities and corporate events
Professional Resume
+381 63 224052
• Managing the managers and managing the individual
contributors as well
Selected Accomplishments:
• Doubled the business in Serbia in three years growing 30%
YoY in average
• Awarded two times in a row as a Best General Manages
of the year in Central and East Europe region
• Built best in class team of high-performing individuals
• Together with the team, grew the biggest customer in the
region from zero, challenger, cable and media provider SBB
Group
• Positioned Cisco as trusted government advisor for some of
the key projects

my area of responsibility were major
enterprise accounts in Serbia, Montenegro and Macedonia. My areas
of expertise were vertical solutions that fit into Enterprise segment,
such as Finance, Retail, Production, Oil and Gas. My tasks were:
sales to enterprise customers, solution positioning and presenting,
building and managing the relationships, deep understanding of
customer needs and priorities, customer budget planning and
understanding, building long term pipeline of opportunities, regular
account planning, managing partner landscape and engagements,
business forecasting and achievements reporting.

I was working in Sales and supporting pre-sales activities from the
technical perspective being responsible for Enterprise, Public Sector
and Commercial accounts. The tasks related to this position were:
positioning solutions and products in front of the customers and
partners; education of the channel partners; often presentations and
public speaking; ongoing knowledge improvement and education;
preparing the responses to RFP's and RFI's; bringing and engaging
necessary corporate resources to address certain project needs;
supporting and preparing Cisco events; Proof of concept testing and
preparation.