MARKET RESEARCH ANALYST
Euromonitor International
Total years of experience :13 years, 1 Months
Responsible for the in-depth research and analysis of FMCG markets in South-East Europe. Monitoring key FMCG industry trends and issues on a year-round basis. Responsible for market analysis, highlighting key trends and developments, which provide detailed insight into corporate activity and the state of industries. Coordination and monitoring of ongoing projects and assuring that the quality was met within time frame. Responsible for data sets, reports and budget.
Tasks involved: Trade interviews; Secondary quantitative and qualitative research; Data building of market sizes, distribution and competitive landscape; Trend analysis and forecast modelling; Report writing; Project commissioning
Involved with diversification and industry switch of $150 million Tobacco manufacturer. The goal was to establish diversified portfolio of products the client makes, in order to retain the same yearly income. The ultimate goal was to pull the client out of tobacco industry and focus on products that are not harmful to the society.
Tasks involved: Ideation; Market research; Market analysis; Cost analysis; Business planning; Legal frame
Involved in development of online presence, to a major cereal manufacturer in India. The goal was to list their products on internet and to distinguish them from their competition, in terms of quality and health benefits.
Tasks involved: Market research; Cost analysis; Website analysis and comparison; Negotiation
Wrote a report on consumer lifestyles in Croatia. The goal was to give an overview of consumer behavior in recent years, since the beginning of crisis.
Task involved: Primary market research; Secondary market research; Analysis; Content writing
Developing marketing strategy for a transportation service based on a biofuel technology. Plans for on-going business which include current strategy review, business plan and sales strategy development, market research, market segmentation, detailed marketing plan, sales forecast.
Tasks involved: Design of marketing material; Promotion of environmental awareness; Lead generation; negotiation with top level management; Education in the field of sustainable development and renewable energies; Addressing corporate social responsibility
Worked in a major branch office of Standard Chartered Bank, in Mumbai. Involved in a project related to mutual funds. The goal was to find a way of promoting mutual funds and bring banking products closer to customers.
Tasks involved: Research on mutual funds; Analysis of Indian securities market trends; Brochure design and content writing
MASTERS DEGREE Management, Faculty of Economics, University of Rijeka 2006-09 Main courses: Management, Production and Operation Management, Managerial Accounting, Business Finances, Fundamentals of Economic Research, Strategic Management, Organization Design and Project Management
BACHELORS DEGREE Economics, Faculty of Economics, University of Rijeka 2003-06 Main course: Business Organization, Commercial Law, Statistics, Accounting, Marketing, Microeconomics, Macroeconomics