Gouda Mohammed, General Manager Sales &Marketing

Gouda Mohammed

General Manager Sales &Marketing

Bayouni Trading Co

Location
Saudi Arabia - Dammam
Education
Bachelor's degree, Biochemistry
Experience
29 years, 0 Months

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Work Experience

Total years of experience :29 years, 0 Months

General Manager Sales &Marketing at Bayouni Trading Co
  • Saudi Arabia - Eastern Province
  • My current job since January 2017
Business Unit Manager at Abdulla Fouad Holding
  • Saudi Arabia
  • May 2013 to January 2016

Duties&Responsibilities
•Objective: Achieve Diasorin target and Murex target set by the principal 6.5MEuro Diasorin and 900k Euro Murex other than the GCC15 tender
•Measure of success: Register the Murex products in the GCC 15 -
•place 12 Liaison, 10 Liaison XL Systems and 12 Eti-max-3000
•Objective: Minimum 12 visits to the Regions and Remote areas
•Measure of Success: Visit report with action points sent after every visit To the Concerned sales team with Copy to Regional Managers, National Sales Manager and Sr.General Manager
•Objective: Send the Weekly report maximum by Sunday of each week with action planned for the next week
•Measure of success: Minimum 46 weekly reports and Twelve MHL to be sent documented in the system-Q4
•Objective : Conduct Monthly Immunoassay conference with the immune sales team and other mangers as required
•Measure of success: Documented conference calls in the outlook with action points sent to the concerned sales team and copy to RM, NSM and GM.
•Objective : Managing of Ten immune Sales staffs Kingdom wise to achieve the requested Target SR 77 M and GP of SR 37 M 42%
•Measure of success: Documented achievements through the QAD system

Product Manager at Abdulla Fouad Holding
  • Saudi Arabia
  • April 2008 to May 2013

Duties &Responsiblities
•Objective: Achieve Diasorin target and Murex target set by the principal-5.5M Euro Diasorin and 400k Euro Murex other than the GCC12 tender
•Measure of success: Register the Murex products in the GCC 12 -place 12 Liaison, 10 Liaison XL Systems and 12 Eti-max-3000
•Objective: Minimum 12 visits to the Regions and Remote area
•Measure of Success: Visit report with action points sent after every visit to the concerned sales team with copy to Regional Managers, National Sales Manager and General Manager
•Objective: Send the Weekly report maximum by Saturday of each week with action planned for the next week
•Measure of success: Minimum 46 weekly reports and Twelve MHL to be sent Documented in the system-Q4
•Objective : Conduct Monthly Immunoassay conference with the immune sales team&other mangers as required
•Measure of success: Documented conference calls in the outlook with action points sent to the concerned sales team and copy to RMs, NSM and GM.
•Objective : Managing of Eight immune Sales staffs Kingdom wise to achieve the requested Target SR 66 M and GP of SR 27 M, 42%
•Measure of success: Documented achievements through the QAD system
•Y2010 Win a big order for VTD in AlBorg Lab JED, RH, DAM for Qty 80 Kits/Month with annual tender of 20K Tests VTD .
•Y09 & Y12 in NGH HAF JED, RH, Hassa, DAM win VTD Tender of 30K Tests/Year .
•Y2012 Win Tender GPPRR in NGH HAF JED &Riyadh &Hassa &DAM with DiaSorin AI & Viral infection MMRR and ToRCH SR81.00M for three years to install Qty 7 Eti-Max3000 systems and 5 LSN Systems .&4 LXL .
•All above leads me to be promoted to Business Unit Manager in Y13

Sales Supervisor at Abdulla Fouad Holding Co
  • Saudi Arabia
  • August 2002 to April 2008

Duties Working in Abdulla Fouad holding company as sales Supervisor for the following agencies in Immuno (Diasorin Italy&USA, Omega UK, Vitros ECI J&J, Meridian diagnostic Italy &USA, Inova diagnostics, Adalitis Italy DRG international Germany &USA and Genzyme virotech Germany, Hycor Germany, Quidel USA For Molecular Agencies Qiagen Germany, Promega USA, Cepheid USA &France, Thermo Hybaid, Lab Care, Herolab Germany, Sacace-Italy, Acrometrix USA, Prodesse USA, Hamilton Switzerland Responsibilities &Acheivements :-
•Supervise three Sales staffs in all sales Process in western region and creating sales of around 25 Million of all different western regions.
•Covering the sales staffs in JED, Taif, Madina, Abha, Khamis Mushayt, Gizan Nagran
•Following the GPPRR Tenders(Guaranteed Price Per Reportable Results) Tenders in Saudi Arabia and wining Two tenders in KKNGH JED, Riyadh, DAMAMM and Hassa of SR 24 Million and King Faisal Specialist Hospital Riyadh and JEDDAH with SR 13 Million ToRcH and AI Diseases
•Following and monitoring the collection in the Big Accounts in all western Regions.
•Selling of 13 Smart Cycler systems from Cepheid & 5 Gene Expert systems
•Proper placements of 22 NEW Liaison systems.in KOL Customers in W. R
•Have one consolidated file to show utilization per instrument, e.g. We have 65 Liasion and our revenue year 2007 is 15, 080, 000 SR that means 232, 000 SR per instrument, Revenue/Box the same for other instruments
•Wining Big tender in Armed Forces KH M SR 2.5 Million /Year including Torch Total 200 Kits &HSV, Treponema Screen 240 Kits in addition to AI Diseases with placement of Qty 2 LSN Systems &Qty 1 Eti-Max 3000
•Y2007 Win Tender GPPRR in NGH HAF JED &Riyadh &Hassa &DAM with DiaSorin AI & Viral infection MMRR and ToRCH SR56.00M for three years to install Qty 6 Eti-Max3000 systems and 5 LSN Systems .All Above leads me to be promoted to Product Manager in Y2008

Sales Executive Western Region at Abdulla Fouad Holding
  • Saudi Arabia
  • June 1994 to August 2002

Duties
•Working in Abdulla Fouad holding company as sales executive for the following agencies in Immuno (Diasorin Italy&USA, Omega UK, Vitros ECI J&J, Meridian diagnostic Italy &USA, Inova diagnostics, Adalitis Italy DRG international Germany &USA and Genzyme Virotech Germany, Hycor Germany, Quidel USA
•For Molecular Agencies Qiagen Germany, Promega USA, Cepheid USA &France, Thermo Hybaid, Lab Care, Herolab Germany, Sacace-Italy, Acrometrix USA, Prodesse USA, Hamilton Switzerland Responsibilities:-
•Preparing and analysis list with all the instruments available for our products that having the customer names, Date of installation, (reagent deal or capital sales ), revenue on Previous years
•Prepare forecast of what is needed in the next 3-6 months so we can plan for it, this will be mainly for our Instruments.
•Preparing prospect list available for all our expected business with percentage of success pipe line
•Supporting the purchasing department team in all the technical, cat no., tender, quotation, pricing support...etc.
•Managing the regular meeting and conference call with our product team, having a monthly conference call weekly or bi-weekly one.
•Training of the Immune Business unit team either through presentation or in the field whenever appropriate for both sides.
•Looking for new opportunities and agencies to be acquired by the company.
•Work closely with the service manager to improve the customer service support, communicate well for any upgrade needed, retrofit charges, installation plan, instrument training, application training… .etc
•Sucess stories win GCC Tender for Diasorin Ex Sorin BioMedica for ID HCV, HIV, HBsAg, Anti HBS, HDV, HBeAg, Anti HBe in 1997, 1998 and install 40 Readers and washers and three Eti-LAB & 6 Eti-Star systems.
•Excellent acheivment in Y2001 Win Tender GPPRR in NGH HAF JED &Riyadh &Hassa &DAM with DiaSorin AI & Viral infection MMRR SR24.00M for three years install Qty 6 Eti-Max3000 systems all above leades me to be promoted to position of Sales supervisor western region

Education

Bachelor's degree, Biochemistry
  • at Ain Shams University
  • September 1990

Specialties & Skills

Healthcare
Equipments
Laboratory Medicine
Marketing
INFECTION
REAGENT
IMMUNOASSAY
PURCHASING
CUSTOMER SERVICE
EXPERT SYSTEMS
INSTALLATION
MICROSOFT EXCEL
MICROSOFT OUTLOOK

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert

Training and Certifications

Marketing for Managers (Training)
Training Institute:
Progress Managment Consultant ILM
Date Attended:
May 2010
Duration:
48 hours
Negeotiation skills (Training)
Training Institute:
MERIC Saudi Arabia
Date Attended:
May 2012
Duration:
8 hours
PMP (Training)
Training Institute:
MindMerg
Date Attended:
May 2015
Duration:
48 hours
Time managment (Training)
Training Institute:
Abdulla Fouad Holding Co HR
Date Attended:
May 2012
Duration:
8 hours

Hobbies

  • reading,planining.football,swiming ,handball
    I have gained alot of awards for teh acheivement during teh past 31 Years