Marketing & Communications Coordinator
Doha Clinic Hospital
Total years of experience :11 years, 10 Months
• Created, executed, and managed the annual promotional calendar & budget for 2020 and recently completed the calendar and budgets for 2020.
• Manage the DCH social media accounts ensuring that all content, graphics, photos, and videos meet brand guidelines and communicate clearly with target audience.
• Manage DCH website and Google Business site including regular update of all content and graphics on the sites.
• Manage all digital marketing requirements through use of - Email/ SMS/ Web analytics/ Content & Social media marketing to promote our services.
• Managing the designing and production of all marketing collateral by suppliers & agency which include posters, banners, brochures and signages.
• Identify new business development opportunities, facilitating quotations and Medical Service Agreements with other corporate stakeholders
• Producing and submitting monthly marketing & communications report for the hospital.
• Creating and distributing the DCH monthly newsletter and other communication
• Working with all departs to assist them with their marketing requirements
• Evaluating and analysing market trends in healthcare through customer surveys and competitor analysis and using the results to develop and improve the marketing strategy.
• Reviewing of all marketing promotion and calculating ROI to measure effectiveness and identify areas of improvement for future projects.
• Driving and implementing marketing campaigns to promote all products via direct and digital marketing using various social media platforms
• Managed and created content for social media accounts
• Marketing research and analysis to identify customer needs, analyze competition and formulate market penetration strategies
• Created and developed marketing collateral such as brochures and flyers to ensure customers had access to product information
• Prepared business performance reports used to asses effectiveness of marketing initiatives
• Conducted customer surveys, responded to and resolved all customer queries and complaints
• Developed and implemented a Retail Customer Acquisition Campaign at Barclays which achieved a 45% increase in new to bank sales for the 4 months campaign duration
• Designed an all-in-one digital channels brochure that was used to educate customers about all the digital services offered by Barclays and enabled the marketing department to cut in half the merchandise spending for the year 2015
• Project Leader for the Private banking customer segments - designed and implemented a customer retention training module for all private and prestige bankers which enabled the customer segment to increase customer retention to 80% and increased the monthly subscriptions from the customer segment.
• Developed marketing collateral such as brochures and posters and managed in branch merchandise for the whole network of Barclays branches in Zimbabwe
• Developed and implemented various marketing campaigns and promotions and produced ROI reports for each initiative
• Created content for marketing campaigns and internal communications
• Event planning and management such as exhibitions and in branch marketing initiatives
• Successfully Implemented and managed the first ever vehicle service plan for the Zimbabwean motor industry which was introduced by Mazda Zimbabwe for its customers. Managed the aftersales and service of the vehicles under the plan. The Mazda Service Plan package achieved a peak performance of 83% vehicle retention in the Mazda Dealer network and a 93% Customer satisfaction rating.
