grace murphy

Key Achievements:
l Established overall marketing business work flow from scratch by conceptualizing and executing brand plan, annual promotional calendar, channel planning and customer management practices into the business.
l Improved retail/export sales by introducing sales plan and mentoring teams on core brand values.
l Increased market expansion by opening distribution deal for Jack ford Irish Gin to enter into in UK, UAE, and
Japan.
l Surpassed previous years' Q1 sales figures by 70% in Q1 2020 by defining and effectively presenting
consistent company position and message through all avenues of contacts.
l Negotiated new distributor agreements in Ireland and internationally.
Key Deliverables:
l Tapped company’s performance in the market by planning sales and business development plans. l Amplified shareholder value by strategizing innovative branding and marketing strategies.
l Reduced operating cost and attained high-profit margins by creating new pink gin own label for Aldi “Pink Rock”.
l Maintained mutually beneficial relationships, facilitated communications, and coordinated marketing activities by synchronizing with Irish state bodies on legislation, funding, grants, trade missions, and shows.

to multiple geographies to live the passion for exploring cultural diversity.
•Learnt Mandarin language for a semester in National Taipei Normal University, Mandarin Training Centre.
•Completed certification course in Professional Cookery, Cooks Academy, Dublin.

the regional A&P budget of over 9 Million USD split across 5 different distributors in the Gulf Region.
•Increased sales Vs PY by 19% through singlehandedly managing the first Formula 1 William’s Martini Racing (WMR) 360° campaign in the Gulf region rolled out across UAE on trade, retail, social media, and LIVE at the Grand Prix.
•Solely refurbished all Bacardi martini (7 brands) retail units and branding across 14 retail stores in NE and Abu Dhabi.
•Accelerated the sales by creating and delivering numerous activations and projects, now being the best practice globally (Grey Goose Vive LE cinma Dubai International Film Festival (DIFF) event).
•Augmented market share for Grey Goose by 7% in spirits segment by developing product innovation pipeline.
•Re-defined commercial execution and enhanced Grey Goose value by being the most visible Vodka brand on the back bar and towards the consumer through planning and implementing ‘AVQPAP’ strategy.
Key Deliverables:
•Established KPI’s and evaluation processes, initiated communication strategies by planning & carrying out the right message for ensuring effective brand communication with the full P&L accountability of each brand.
•Executed brand plans across the Gulf market for 8 brands in retail, on trade, sponsorship/events focused on driving growth from both brand equity and commercial standpoint.
•Developed and implemented retail promotional calendars for 8 key customers across the Gulf.
•Transitioned rebrands in retail/on trade in line with new brand visual identity (BVI) of the BM core portfolio.
•Implemented the first digital campaign of a Bacardi Martini Brand in the Gulf Region (Bacardi Sessions rolled out across social media and brand owned events).
•Managed and approved

Retail & On Trade - NEDP, ADNH, NCTH, the Palm Jumeirah
Key Achievements:
•Established and implemented brand activations and launches that have been acknowledged globally as best practices such as Chivas Extra launch into UAE retail, and GH. Mumm F1.
•Hold credentials in managing and controlling the annual A&P budget of over 5 Million USD.
•Exceeded annual sales targets by 15% while remaining under A&P budget in FY15 by creating and implementing brand-building initiatives, delivering operational improvements, and driving excellence.
•Attained 9% growth in Pernod Ricard market shared within the region through finalizing and retaining contracts with retail and on-trade outlets.
Key Deliverables:
•Handled promotional stocks of all the brands, ensuring that all sales channels were receiving promotions planned as per the initiative, within the agreed timelines.
•Developed and executed multiple brand plans to be rolled out across UAE.
•Created a focused marketing approach for entire portfolio in both On Trade and Retail.
•Played a prominent role in designing and installing custom-built merchandising units for retail.
•Improved quality, increased savings by planning an efficient use of resources and creating a better understanding of the market by devising category management plans.
•Launched new products through the medium of trade promotions, events, and bespoke brand activations.

MEA, and Turkey
Key Achievements:
•Enhanced the overall sales growth of 33% per annum in FY13 by formulating business strategies for market entry into new markets.
•Expanded new listings of Chinese cigarette portfolio in Turkey and Africa Duty-Free retail.
Key Deliverables:
•Developed market strategy and extended the agreement to increase distribution for cigarette portfolio.
•Acted as a single point of contact for all Duty-Free/Travel Retail related aspects to all internal departments.