Lan Wei

- Responsible for marketing the Temu project in Europe. Led market development from 0 to 1 in countries like Italy, Bulgaria, and Croatia, achieving monthly net profits of several million dollars per country.
- Developed and implemented growth-targeted marketing strategies, including identifying European user needs, analyzing user preferences, uncovering product highlights, creating advertising content, planning EDM campaigns, managing KOL relationships and operations, and overseeing SNS platforms.

Supported economic and policy research initiatives, drafted bilingual reports, prepared meeting documents, took meeting minutes, facilitated communication for foreign cooperation projects, organized forums and seminars on international issues, and hosted ambassadors and multinational representatives.

- Managed design aspects of real estate development projects, including commercial, office, hotel, and residential projects.
- Assisted with site research, urban area analysis, economic and policy analysis, architectural design, cost control, supplier management, and construction supervision.