Graeme De Villiers, Regional Business Manager

Graeme De Villiers

Regional Business Manager

Mayphil UK Limited

Location
United Kingdom - Cardiff
Education
Bachelor's degree, Logistics and Transport
Experience
26 years, 4 Months

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Work Experience

Total years of experience :26 years, 4 Months

Regional Business Manager at Mayphil UK Limited
  • United Kingdom - Cardiff
  • My current job since April 2021

Achievements:

Successfully worked together with in-territory manager to establish a permanent Mayphil presence in country, inclusive of in-territory and customer visits with full support to win new customer business. Grew aftermarket sales revenue by 185% in 12 months

Responsibilities:

UK Management oversight over Mayphil Perkins territories (Uzbekistan, Pakistan, Sri Lanka, Maldives) - strategy rollout, key performance indicators, customer relationship and supply chain management

Working with local General Sales Managers to achieve sales and profitability targets - regular meetings to track business performance, identify and address problem areas, sales and lead-management

Alignment and implementation of key growth strategies across each territory - working with regional managers, JV partners and Second Level Dealer

New product introduction  research and presentation to introduce diesel driven generator brands

Ensuring Perkins Aftermarket Distributor Excellence and compliance standards are met and upheld in each territory

Business Head - Perkins at Kanoo Machinery LLC – A Kanoo Group Company
  • United Arab Emirates - Dubai
  • June 2019 to November 2020

Achievements:

Grew engine revenue by 175% in 18 months through implementation of a key account strategy

Appointed President for the Africa, Middle East, Turkey & CIS Perkins Distributor Council

Responsibilities:

P&L responsibility for the Perkins division

Establish and maintain alignment of Principals and Kanoo Machinery strategic objectives across GCC

Align regional unit sales, after-sales, product support and marketing strategic objectives

Expand and grow regional Perkins business profitability

Regional Power Manager at Kanoo Machinery - United Arab Emirates
  • United Arab Emirates - Dubai
  • June 2018 to May 2019

Achievements:

Formalised and implemented a strategic plan to embed Sullair as a leading market brand in the UAE

Appointed Vice-President for the Africa, Middle East, Turkey & CIS Perkins Distributor Council

Responsibilities:

P&L responsibility for the Power division (Perkins engines, Diesel Generators and Sullair Compressors)

Establish and maintain alignment of Principals and Kanoo Machinery strategic objectives across GCC

Align regional unit sales, after-sales and product support strategic objectives

Expand and grow regional Power business profitability

Acting Country Manager at Kanoo Machinery LLC – A Kanoo Group Company
  • United Arab Emirates - Dubai
  • November 2017 to May 2018

Achievements:

Led UAE business operations during transitional regional strategic change

Responsibilities:

Management of P&L responsibility for the Kanoo Machinery UAE business

Effective and efficient management of operational activities including unit sales, service, parts and rental

Build and maintain profitable working relationships with all stakeholders, shareholders, principals, customers and employees

General Manager at Power Systems Gulf LLC, a Kanoo Group Company
  • United Arab Emirates - Dubai
  • April 2016 to October 2017

Achievements:

Implemented new business strategy that encompassed a broad regional market focus

Increased P&L revenue by 70% in one year through new strategy implementation

Responsibilities:

P&L ownership and responsibility for the PSG business

Develop & execute business plans that deliver sustainable profitable growth

Ensure regional strategic alignment with our Principal Perkins for engines, parts & service

Increase customer base while expanding current share of wallet with existing customers

Assistant General Manager at Barloworld Power Allied
  • South Africa
  • May 2012 to February 2016

Achievements:

Grew engine sales by 52% in 2015 through aggressive sales drive and focused inventory management program

Responsibilities:

Executive management responsibility for the Power Allied business

Responsible for achievement of revenue and profitability targets (P&L responsibility)

Head of marketing including marketing strategy and implementation

Effective business alignment with Principals (Perkins & AllightSykes)

Assistant General Manager at Barloworld Power Rental
  • South Africa
  • August 2010 to April 2012

Achievements:

Implemented business turnaround strategy - established a credible rental operation within 18 months; including departmental restructure, complete asset review and design and layout for new rental facility

Developed strategic plan to introduce a new product range of diesel driven dewatering solutions

Responsibilities:

Accountable for profitable growth of rental P&L, asset and capex management

Management of Diesel Generator rental fleet (asset optimisation, verification, acquisitions & disposals)

Management of Principal relationships (Caterpillar and Allight Sykes)

Assistant General Manager at Barloworld Power
  • South Africa
  • April 2009 to July 2010

Achievements:

Developed strategy for new range of lighting towers. Strategy development included a Board proposal for new Australian product range, acceptance thereof, and rollout

Responsibilities:

P&L responsibility for Product Support

Supply Chain Management

Planning and rollout of marketing media campaign - radio, TV and press

Project Manager at Barloworld Equipment Energy
  • South Africa
  • March 2008 to March 2009

Development, evaluation and preparation of new 5-year business strategy including P&L forecast

Management of External Consultants (Frost & Sullivan)

Business gap analysis, current business versus opportunity

Operations Manager at Barloworld Equipment Energy - Perkins
  • South Africa
  • January 2006 to February 2008

Operational responsibility to grow the Perkins P&L across Southern Africa

Management of inventory levels, stock ordering and product pricing

Strategic responsibility for South Africa, Zambia, Angola, Mozambique, Malawi, Botswana & Namibia

Engine Sales Engineer at Barloworld Equipment Energy - Perkins
  • South Africa
  • April 2003 to December 2005

Sale of Perkins Industrial diesel engines and Sabre marine diesel engines into industrial, construction, military, marine and power generation market sectors

Engine Sales Engineer at Deutz Diesel Power
  • South Africa
  • July 1997 to February 2003

Sale of Deutz diesel engines into industrial, construction, military & power generation market sectors

Education

Bachelor's degree, Logistics and Transport
  • at University of Johannesburg
  • December 2007

Passed Degree Cum Laude, was awarded 1st prize for best student in final year of study.

Diploma, Mechanical Engineering
  • at Technikon Witwatersrand
  • June 1994

Three Year National Diploma in Mechanical Engineering

Specialties & Skills

Sales Management
New Business Development
Leadership
Business Strategy
Operations Management
Procurement
Engineering
Sales Management
Customer Relations
Product Development
Six Sigma
Business Process Design
Manufacturing
Project Management
Management
Continuous Improvement
Contract Negotiation
Business Development
Leadership

Languages

English
Native Speaker
Afrikaans
Intermediate

Memberships

AMET & CIS Perkins Distributor Council
  • Vice President
  • October 2018
Diesel and Gas Engine Association of South Africa
  • Chairman
  • March 2005
Blue Cross Health Trust
  • Trustee
  • January 2001
AMET & CIS Perkins Distributor Council
  • President
  • March 2020

Training and Certifications

Leadership Development Program (Certificate)
Date Attended:
December 2009
Fundamentals of Management Program (Certificate)
Date Attended:
December 2005

Hobbies

  • Travelling
  • Reading
  • Listening to music
  • History