Gufran Ahtesham

« Ensured accurate pacing and budget allocation, implementing and verifying tracking for performance measurement.
+ Conducted regular optimization for improved campaign effectiveness.
+ Generated comprehensive performance metrics to evaluate campaign effectiveness.
+ Resolved technical issues by maintaining compliance with regulatory protocols and operational guidelines.
+ Ensured proper implementation of tracking validation codes.
. Maintain accuracy by identifying targeting errors in campaigns.
Conduct final review to identify issues before activation.

+ Handled campaign trafficking by correctly configuring and uploading creatives within the DSP.
+ Checked compliance of creatives with set technical standards and regulations.
+ Generated comprehensive reports tracking key performance indicators for campaigns.
+ Addressed and corrected service disruptions.
+ Executed bid adjustments to enhance overall performance.
« Trained junior team members on digital marketing tools and techniques, fostering skill development within the team.

Responsible for ensuring successful campaign delivery by meeting client objectives and maintaining platform standards. I actively contribute to revenue growth by identifying new advertising opportunities and maximizing performance. Through yield management strategies, I optimize inventory utilization to drive higher ad revenue.

Includes managing internal KPIs such as CTR, VCR, Viewability, CPM, CPA, ROI, and ensuring campaigns are efficiently paced and fully delivered within budget. I continuously monitor campaign performance, identify inefficiencies, and recommend workflow improvements to enhance operational excellence.

Develop and execute campaign strategies, including audience targeting, bidding optimization, and creative alignment. By making real-time adjustments such as bid changes, frequency capping, and audience refinement, I ensure campaigns consistently meet performance goals.

Additionally, I leverage reporting tools to track campaign delivery, validate data accuracy, and provide detailed performance insights. I collaborate closely with account management and internal teams to troubleshoot issues, resolve discrepancies, and deliver high-quality campaign results.

Overall, I focus on maintaining seamless campaign operations, optimizing performance, and delivering actionable insights that contribute to client success and business growth.

+ Managed digital ad campaigns across multiple demand-side platforms.
+ Optimized campaign performance through ongoing monitoring.
+ Conducted regular performance reviews, identifying areas for development and rewarding achievements.
+ Investigated issues impacting organisational operations and service delivery to understand root causes, prepare detailed
reports and recommend corrective actions.

+ Concluded an extensive three-month internship emphasizing digital marketing strategies and campaign management.
Enhanced the efficiency of advertising strategies using data analysis.
+ Shadowed daily activities of office staff to gain understanding of scope of work.
+ Contributed to project management tasks, tracking progress and coordinating with team members for timely completion.
+ Participated in brainstorming sessions, offering innovative ideas for project improvements and problem-solving.