Gulshan Ismayilova

• Collaborate with cross‑functional teams to enhance the ABB mobile app, aligning features with customer needs and
digital strategy.
• Document business requirements, ensuring technical feasibility and optimal user experience.
• Conduct manual testing (Postman, Swagger) and optimize UI design, improving app performance and user
engagement.
• Use SQL and MongoDB for data analysis, delivering insights for continuous app improvement.
• Manage end‑to‑end app updates in Agile, from ideation to deployment.
• Conduct regular KPI reporting to track app performance, user trends, and feature utilization, identifying areas for
enhancement.
• Participate in user journey mapping to enhance customer experience and increase engagement.
• Contribute to API integration planning and testing, ensuring seamless functionality across platforms.
• Develop user stories and acceptance criteria to guide development teams.
• Coordinate with design teams to ensure UI/UX improvements are aligned with business objectives.

• Collaborate with cross‑functional teams to enhance the ABB mobile app, aligning features with customer needs and digital
strategy.
• Document business requirements, ensuring technical feasibility and optimal user experience.
• Conduct manual testing (Postman, Swagger) and optimize UI design, improving app performance and user engagement.
• Use SQL and MongoDB for data analysis, delivering insights for continuous app improvement.
• Manage end‑to‑end app updates in Agile, from ideation to deployment.
• Conduct regular KPI reporting to track app performance, user trends, and feature utilization, identifying areas for enhancement.
• Participate in user journey mapping to enhance customer experience and increase engagement.
• Contribute to API integration planning and testing, ensuring seamless functionality across platforms.
• Develop user stories and acceptance criteria to guide development teams.
• Coordinate with design teams to ensure UI/UX improvements are aligned with business objectives.

• Assisted the audit team with data verification and basic analysis, supporting financial report accuracy and regulatory compliance.
• Conducted sample testing on financial transactions under supervision to verify compliance with regulatory standards.
• Organized and compiled data reports for senior auditors, helping streamline the audit review process.
• Observed and learned about internal control systems and risk assessment techniques.
• Provided administrative support during the audit process, including document handling and record keeping.

• Analyzed retail and corporate customer data, guiding strategy and product alignment with market demands.
• Developed detailed reports on turnover, profitability, and customer segmentation to inform business decisions.
• Enhanced targeting strategies by evaluating sales efficiency and consumer behavior.
• Recommended tariff adjustments and presented insights to senior management, supporting data‑driven decision‑ making.
• Collaborated with sales teams to optimize customer outreach strategies based on data‑driven insights.
• Monitored competitor strategies and market trends to inform product positioning and customer segmentation.
• Built interactive dashboards for tracking key business metrics and improving stakeholder access to insights.
• Utilized Power BI to visualize data and present actionable insights to leadership.

• Analyzed retail and corporate customer data, guiding strategy and product alignment with market demands.
• Developed detailed reports on turnover, profitability, and customer segmentation to inform business decisions.
• Enhanced targeting strategies by evaluating sales efficiency and consumer behavior.
• Recommended tariff adjustments and presented insights to senior management, supporting data‑driven decision‑
making.
• Collaborated with sales teams to optimize customer outreach strategies based on data‑driven insights.
• Monitored competitor strategies and market trends to inform product positioning and customer segmentation.
• Built interactive dashboards for tracking key business metrics and improving stakeholder access to insights.
• Utilized Power BI to visualize data and present actionable insights to leadership.

• Designed dashboards and reports to track KPIs, enhancing data‑driven decision‑making across departments.
• Streamlined reporting processes through automation, reducing turnaround times and increasing operational
efficiency.
• Supported strategic sales deals and data quality initiatives, promoting long‑term growth and reliable analysis.
• Analyzed customer transaction patterns to identify upsell and cross‑sell opportunities for retail banking products.
• Developed predictive models to forecast customer churn and improve customer retention strategies.
• Coordinated with marketing teams to develop data‑informed campaigns targeting high‑value customer segments.
• Provided data‑driven recommendations for product improvements based on transaction and behavioral analysis.

• Designed dashboards and reports to track KPIs, enhancing data‑driven decision‑making across departments.
• Streamlined reporting processes through automation, reducing turnaround times and increasing operational efficiency.
• Supported strategic sales deals and data quality initiatives, promoting long‑term growth and reliable analysis.
• Analyzed customer transaction patterns to identify upsell and cross‑sell opportunities for retail banking products.
• Developed predictive models to forecast customer churn and improve customer retention strategies.
• Coordinated with marketing teams to develop data‑informed campaigns targeting high‑value customer segments.
• Provided data‑driven recommendations for product improvements based on transaction and behavioral analysis.

• Assisted the audit team with data verification and basic analysis, supporting financial report accuracy and regulatory
compliance.
• Conducted sample testing on financial transactions under supervision to verify compliance with regulatory standards.
• Organized and compiled data reports for senior auditors, helping streamline the audit review process.
• Observed and learned about internal control systems and risk assessment techniques.
• Provided administrative support during the audit process, including document handling and record keeping.