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GUO HUIQIN, general manager owner

GUO HUIQIN

general manager owner·YULIINTERNATIONAL

China

Bachelor's degree, business English

Work experience

Total years of experience: 15 years, 3 months

general manager owner

April 2020 - July 2025

YULIINTERNATIONAL

Beijing, China

April 2020 - July 2025

● Global Market Expansion: Founded and managed a trading company specializing in the niche sector of low-speed electric vehicles and electric tricycles. Successfully penetrated core markets including the United States, Russia, Southeast Asia, Central Asia, and the UAE. Served 300+ overseas clients, achieving an average annual revenue growth of 25%, and established a cross-border distribution network covering North America, Europe, the Middle East, and Southeast Asia.
● End-to-End E-Commerce Management: Spearheaded the full lifecycle management of an Alibaba International Station store, from store setup and product listing to marketing campaigns. Leveraged precise keyword optimization and data analytics to increase organic traffic by 40% while reducing customer acquisition costs by 18%. Independently handled client acquisition, business negotiations, and order conversion.
● Export Compliance & Logistics: Oversaw the entire export process, including product certification, customs declaration, international logistics planning, and customs clearance support. Developed customized compliance strategies for different regions (e.g., DOT certification for the US market, LHD/RHD adaptation for Southeast Asia) to ensure 100% compliant delivery and stable logistics efficiency.
● Market Intelligence & Product Development: Drove product iterations by analyzing overseas market feedback and collaborating with domestic suppliers to optimize design, such as upgrading battery range and adapting aesthetics to local cultural preferences.
● Team Leadership: Recruited specialized talent based on business requirements and managed a foreign trade team to develop and expand target markets.

Company industry:
Trading & Commodity Trading
Job role:
Sales

International Business Manager

April 2016 - March 2020

Goodyou Ropeway Engineering Company

Beijing, China

April 2016 - March 2020

Supply Chain Optimization & Procurement
● Global Sourcing Strategy: Spearheaded the establishment of a global procurement system, coordinating the strategic acquisition of core domestic equipment (e.g., motors) alongside critical imported components (e.g., wire ropes, grips). Through rigorous vendor evaluation and negotiation, successfully reduced overall procurement costs by 18% while ensuring a 99%+ on-time delivery rate for production materials.
● Inventory & Cost Control: Managed the bulk procurement and budgeting for production consumables (steel, welding rods). Optimized inventory turnover rate by 30% through strategic stock management.
International Business Development & Turnkey Project Execution
● Overseas Market Expansion: Cultivated and maintained distribution channels across 10+ key countries. Hosted over 20 international client inspection tours annually, generating over 50 million in letters of intent.
● Project Lifecycle Management: Led the drafting of international contracts, risk assessment, and logistics design. Directed on-site installation and commissioning, traveling to Southeast Asia and the Middle East to resolve technical integration issues, ensuring a 100% project acceptance rate.
Strategic Operations & Compliance
● Certification & IP Management: Led the application for factory manufacturing licenses (special equipment) and 15 utility model patents, significantly enhancing corporate competitiveness.
● Bid Management: Directed end-to-end processes for large-scale tenders. Consolidated technical and commercial data to draft proposals, successfully winning 8 key domestic and international cableway engineering projects with a total contract value exceeding 20 million.

Company industry:
Manufacturing
Job role:
Manufacturing

Inner Mongolia Grassland Tourism Group

October 2013 - June 2016

Vice manager

Hohhot, China

October 2013 - June 2016

Strategic Project Management
● Spearheaded the end-to-end operation of 5+ core projects, including the Horse Industry and Hadaomen National Forest Park initiatives. Directed the acquisition of government approvals, land application processes, and special fund applications (securing over 8 million RMB cumulatively), which accelerated project implementation efficiency by 40%. Achieved a 100% completion rate for sub-projects under the Yellow River Lao Niawan transformation initiative.
Government & Corporate Coordination
● Served as the primary liaison between government entities and the enterprise, leading inter-departmental coordination and major event promotion. Successfully mediated 20+ disputes between the scenic area and local villagers, establishing a benefit-sharing mechanism that fostered community harmony. Directed the application for scenic area qualifications and patent portfolio development, strengthening corporate compliance.
Scenic Area Operations Optimization
● Managed the daily operations of the Yellow River Lao Niawan Scenic Area, implementing renovations for homestays, upgrading security monitoring systems, and deploying peak-season operational strategies. By refining the security framework and service workflows, reduced tourist complaints by 35% and increased接待 capacity during peak seasons by 50%. Led specialized winter fire prevention initiatives, maintaining a zero-fire record for 3 consecutive years.
Administrative Coordination & Strategy
● Assisted the General Manager in formulating business plans and supervised execution. Coordinated cross-departmental task allocation and implementation, organizing over 50 executive meetings and external receptions to ensure 100% timely decision-making. Participated in the策划 of major events, increasing brand exposure by 30%.

Company industry:
Tourism, Museum, & Cultural
Job role:
Administration

PDM Manager

November 2009 - March 2013

VESTAS WIND POWER (China)Company

Hohhot, China

November 2009 - March 2013

Data Governance & System Optimization
● Spearheaded the full lifecycle management of SAP & Mapics system documentation, establishing a standardized data management framework. Digitized the archiving of 200+ technical documents (including operation manuals and equipment specifications), enhancing retrieval efficiency by 50%. Formulated departmental work plans and management policies, driving a 30% improvement in cross-functional collaboration among blade/nacelle plants, R&D, and procurement departments.
Technical Communication & Team Empowerment
● Served as the lead interpreter for technical coordination meetings and on-site installations, ensuring zero-error transmission of information between Chinese and foreign engineering teams. Independently developed English training curricula, delivering professional language upskilling programs for 400+ employees to enhance international collaboration capabilities.
Project Execution & Innovation
● Led the material data initiative for the Kenya 2MW wind turbine project. As team leader, directed the creation of production material data and database architecture, resolving complex data modeling challenges for non-standard components to ensure the project went live two weeks ahead of schedule. Independently generated engineering and production BOMs, managing master data creation and revisions to maintain 100% accuracy in new project data preparation.
Engineering Collaboration & Process Management
● Conducted engineering coordination meetings in English, facilitating remote collaboration between the Beijing R&D center and overseas teams to diagnose issues and implement solutions. Maintained real-time meeting minutes and tracked action items to closure, resolving 50+ production anomalies and ensuring 100% on-time achievement of project milestones.

Company industry:
Manufacturing
Job role:
Manufacturing

Education

Inner Mongolia University of Finance and Economics

June 2010

June 2010

Bachelor's degree, business English

China

Skills

BUSINESS OPERATIONS

Intermediate

COMPLIANCE MANAGEMENT

Intermediate

DATA MANAGEMENT

Intermediate

INTERNATIONAL TRADE

Intermediate

MICROSOFT OFFICE

Intermediate

PROJECT MANAGEMENT

Intermediate

PROJECT PLANNING

Intermediate

SAP APPLICATIONS

Intermediate

TEAM LEADERSHIP

Intermediate

TECHNICAL TRANSLATION

Intermediate

BUSINESS OPERATIONS

Intermediate

COMPLIANCE MANAGEMENT

Intermediate

CONSULTING

Intermediate

INTERNATIONAL TRADE

Intermediate

MICROSOFT OFFICE

Intermediate

PROJECT MANAGEMENT

Intermediate

PROJECT PLANNING

Intermediate

SAP APPLICATIONS

Intermediate

TEAM LEADERSHIP

Intermediate

TOURISM MANAGEMENT

Intermediate

Sales

Expert

Marketing

Intermediate

Administration

Expert

Microsoft Excel

Expert

Management

Intermediate

Customer Service

Expert

Data Entry

Expert

Administrative

Expert

Office Management

Expert

Secretarial

Expert

Languages

English

Expert

Chinese

Native Speaker

Training and Certifications

Certifications
National Computer Rank Examination Level 2 Certificate
National English CET-6 Certificate & English Tour Guide Certificate
Driving license
National Computer Rank Examination Level 2 Certificate National English Tour Guide License
National English CET-6 Certificate
(CET-6 certified)