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Guy Bou Samra, Brand & Marketing Consultant

Guy Bou Samra

Brand & Marketing Consultant·Freelance

Lebanon

Bachelor's degree, Advertising & Marketing

Work experience

Total years of experience: 11 years, 6 months

Brand & Marketing Consultant

October 2021 - Present

Freelance

Nicosia, Cyprus

October 2021 - Present

• Providing marketing, branding, and communication consultancy for emerging brands, startups, entrepreneurs, and F&B concepts
• Guiding stakeholders through the brand building process and defining their brand identity and strategy
• Delivering GTM strategies across markets and product phases
• Advising on content strategy and providing copywriting to elevate communications
• Building, managing, and coaching Marketing teams to deliver on company and brand objectives

Company industry:
Management Consulting
Job role:
Marketing and PR

Brand & Marketing Consultant

October 2021 - Present

Freelance

Nicosia, Cyprus

October 2021 - Present

• Providing marketing, branding, and communication consultancy for emerging brands, startups, entrepreneurs, and F&B concepts
• Guiding stakeholders through the brand building process and defining their brand identity and strategy
• Delivering GTM strategies across markets and product phases
• Advising on content strategy and providing copywriting to elevate communications
• Building, managing, and coaching Marketing teams to deliver on company and brand objectives

Company industry:
Management Consulting
Job role:
Marketing and PR

Head Of Marketing

June 2020 - October 2021

Ecomz

Beirut, Lebanon

June 2020 - October 2021

• Refined and directed our brand vision and mission company-wide through leading a team of content, video, performance, social, and design professionals
• Planned and managed an annual marketing and advertising budget of +200K USD
• Led a redesign of the brand identity and content strategy that translated into 40%/month MQL growth
• Spearheaded the Ecomz brand and ensured its health, visibility, and ultimately brand retention in the region by redefining our positioning and communication strategy
• Prepared Go-To-Market strategies for a new market launch that secured $2M in bridge funding
• Successfully introduced an awareness campaign in the GCC that reached +3M online users and generated an MOM increase of 20-30% in website visits
• Crafted and launched a CSR partnership with Facebook and Mindshare empowering 100 SMEs to launch their ecommerce businesses through an initiative fund for economic-disaster relief
• Directed performance marketing efforts to generate +20% Sales Qualified Leads over 3 months

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Marketing Manager

June 2018 - June 2020

Arabnet

Beirut, Lebanon

June 2018 - June 2020

• Led a modular team into making Arabnet a thought leader in the entrepreneurial / startup ecosystem
• Uplifted the brand identity and rebranded products that attracted +$2M of sponsorships
• Jointly built products and shaped their strategy to grow our events by 300% in 2 markets
• Devised marketing plans and strategies that resulted in Arabnet’s exponential growth and fame
• Planned, budgeted, and managed digital campaigns that reached +4 million users in GCC
• Coordinated the output of over 3000 designed marketing touchpoints across 6 countries, per year.

Company industry:
Events Management
Job role:
Marketing and PR

Marketing Manager

December 2017 - July 2018

STEP group

Beirut, Lebanon

December 2017 - July 2018

• Owned and managed the marketing planning and communications for STEP conference in Dubai
• Engineered a digital marketing campaign to grow event awareness and acquire users by registration
• Conceptualized creative and communication material in coordination with in-house talent and agencies

Company industry:
Events Management
Job role:
Marketing and PR

Channel Marketing Manager

January 2017 - December 2017

STEPfeed / YALLAfeed

Beirut, Lebanon

January 2017 - December 2017

• Managed communities of +20 social media accounts across the MENA region
• Created, curated, and coordinated content to drive awareness, engagement, and brand loyalty
• Generated insight reports on KPIs on all digital marketing efforts

Company industry:
Publishing
Job role:
Marketing and PR

Social Media Manager

March 2016 - December 2016

Coddict coddict.com

Baabda, Lebanon

March 2016 - December 2016

Company industry:
Business Support Services
Job role:
Marketing and PR

Accounts Executive

December 2014 - March 2016

Spearhead

Beirut, Lebanon

December 2014 - March 2016

Company industry:
Advertising
Job role:
Marketing and PR

Education

International Advertising Association

May 2015

May 2015

Bachelor's degree, Advertising & Marketing

Lebanon

IAA Accredited Course Certification

Notre Dame University

January 2015

January 2015

Bachelor's degree, Advertising & Marketing

Skills

Copywriting
Expert
Copywriting
Expert
Brand Building
Expert
Brand Building
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing Communications
Expert
Marketing Communications
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
STRATEGIC
Expert
STRATEGIC
Expert
MARKET PLANNING
Beginner
MARKET PLANNING
Beginner
ACCOUNT MANAGEMENT
Beginner
ACCOUNT MANAGEMENT
Beginner
ADVERTISING
Beginner
ADVERTISING
Beginner
B2B
Beginner
B2B
Beginner
BUDGETING
Beginner
BUDGETING
Beginner
COACHING
Beginner
COACHING
Beginner
Marketing Strategy
Expert
Marketing Strategy
Expert
Brand Management
Expert
Brand Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Event Marketing
Expert
Event Marketing
Expert
Marketing Communications
Expert
Marketing Communications
Expert

Languages

Arabic
Expert
English
Expert
French
Expert
Greek
Expert