Guy بو سمرة

• Providing marketing, branding, and communication consultancy for emerging brands, startups, entrepreneurs, and F&B concepts
• Guiding stakeholders through the brand building process and defining their brand identity and strategy
• Delivering GTM strategies across markets and product phases
• Advising on content strategy and providing copywriting to elevate communications
• Building, managing, and coaching Marketing teams to deliver on company and brand objectives

• Providing marketing, branding, and communication consultancy for emerging brands, startups, entrepreneurs, and F&B concepts
• Guiding stakeholders through the brand building process and defining their brand identity and strategy
• Delivering GTM strategies across markets and product phases
• Advising on content strategy and providing copywriting to elevate communications
• Building, managing, and coaching Marketing teams to deliver on company and brand objectives

• Refined and directed our brand vision and mission company-wide through leading a team of content, video, performance, social, and design professionals
• Planned and managed an annual marketing and advertising budget of +200K USD
• Led a redesign of the brand identity and content strategy that translated into 40%/month MQL growth
• Spearheaded the Ecomz brand and ensured its health, visibility, and ultimately brand retention in the region by redefining our positioning and communication strategy
• Prepared Go-To-Market strategies for a new market launch that secured $2M in bridge funding
• Successfully introduced an awareness campaign in the GCC that reached +3M online users and generated an MOM increase of 20-30% in website visits
• Crafted and launched a CSR partnership with Facebook and Mindshare empowering 100 SMEs to launch their ecommerce businesses through an initiative fund for economic-disaster relief
• Directed performance marketing efforts to generate +20% Sales Qualified Leads over 3 months

• Led a modular team into making Arabnet a thought leader in the entrepreneurial / startup ecosystem
• Uplifted the brand identity and rebranded products that attracted +$2M of sponsorships
• Jointly built products and shaped their strategy to grow our events by 300% in 2 markets
• Devised marketing plans and strategies that resulted in Arabnet’s exponential growth and fame
• Planned, budgeted, and managed digital campaigns that reached +4 million users in GCC
• Coordinated the output of over 3000 designed marketing touchpoints across 6 countries, per year.

• Owned and managed the marketing planning and communications for STEP conference in Dubai
• Engineered a digital marketing campaign to grow event awareness and acquire users by registration
• Conceptualized creative and communication material in coordination with in-house talent and agencies

• Managed communities of +20 social media accounts across the MENA region
• Created, curated, and coordinated content to drive awareness, engagement, and brand loyalty
• Generated insight reports on KPIs on all digital marketing efforts