Hadil Elmaki

- Read and understand business objectives.

- Plan and deliver communications plans against company key objectives and local team needs.

- Horizon scanning for relevant news and activities that can support the business plan.

- Build and protect the company's reputation through thoughtful, well planned and integrated communications that support both the communications and Government Relations agendas.

- Drive proactive media relations to secure coverage and drive positive impact with the press.

- Own and manage the company's influencer and media stakeholders list and engagement plan.

- Manage, mitigate and handle crisis management and key issues facing the business.

- Plan events and press outreach for local markets.

- Plan and Execute PR strategies.

- Handle media training and briefings of MD, Directors, and GMs in the local markets.

- Share a detailed plan and manage external agencies.

- Manage PR budgets.

- Manage media partnerships requests.

- Work with cross-functional business partners to meet their business objectives.

- Own local fact sheets, messages, and content for your markets.

- Liaising on a daily basis with clients and the media, often via telephone and email.
- Relationship building and networking with colleagues, clients and the media.
- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients.
- Working as part of an account team to develop client proposals and implement the PR activity.
- Preparing regular client reports and attending client meetings.
- Researching, writing and distributing press releases to targeted media.
- Promoting news stories and features to the media.
- Collating, analyzing and evaluating media coverage.
- Event management, including press conferences and promotional events.
- Attending and promoting client events to the media.
- Assisting with the production of client publications, such as in-house magazines.
- Commissioning market research.
- Coordinating studio or location photography.
- Undertaking research for new business proposals and presenting to potential new clients.
- Managing the PR aspect of a possible crisis situation.

- Create and implement global marketing strategy.
- Lead on global digital marketing campaign. - Oversee and manage budgets ranging from 100, 000 to 2 million AED.
- Design the artwork of marketing collateral, proof read the text and printing great quality materials.
- Responsible for internal and external stakeholder relationships including contract negotiations.
- Monitor market, including competitors, to identify opportunities for growth and innovation.
- Plan and implement annual marketing strategy and campaigns.
- Manage British Council’s presence and participation in events and exhibitions.
- Maintain British Council internal and external brand image and message consistency.
- Support market research efforts including customer segmentation, market research, customer data and behaviours.
- Brand management across all British Council offices and partner premises in the UAE.
- Ensure consistency of internal and external messaging for all British Council products and services.
- Create and implement digital marketing campaigns.
- Monitor and analyse budgets and campaign management to ensure maximum ROI.
- Led on creation of new British Council UAE website.
- Create monthly reports (Customers reach, budgets consumption and competitor's studies).
- Expert in Google adwords.
- Handle organic posts through the social media channels such as: (Facebook, Twitter and Instagram).

- Event planning: Script writing, Arranging and finalizing guest list, Video review and audit, souvenir consignments, Venue booking and arrangements, Entertainment booking.

- Communicating with target audiences and managing customer relationships.

- Campaigns conducted in schools, malls and hospitals, through varies advertising sources (printed brochure, printed media and visual/audio media).

- Developing new marketing strategies and customized services to new clients based on profit and competitor's offerings.

- Marketing tasks to be achieved within the budget set by the management.

- After sales surveys are conducted for feedback and quality monitoring.

- Send updates and reports on the work flow and business progress both monthly and quarterly.

- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, E-newsletters and DVDs.

- Maintaining and updating customer databases.

- Conducting market research, for example using customer questionnaires and focus groups.

- Visiting insured members while being admitted.

- Assist in organizing MNU gestures prior to visit (Gifts, cards and company’s ribbons)

- Complaint handling, address all complaints by different stake holders, investigate and solve accordingly within the time limit.

- Call quality audit, set parameters for scrutinizing calls are adhered to, as guidelines.

- Every observation is documented per standard set as call audit reports for ease of reporting and statistics.

- Provide clear and honest feedback and suggestions to improve business ethics.

- Translation - Assistance offered to various departments for Arabic translations for Operational convenience.

-Greet and receive patients and their escorts.

- Take telephone calls and provides information requested.

- Direct telephone calls to concerned departments, staff, and patients.

- Answer patient’s queries regarding services, medical insurance procedures and payment procedures and refer them to the billing department for further information.

- collect, prepare and provide all documents (e.g. patient’s file) required by the doctors.

- Ensure that the patients are not made to wait longer than necessary.

- Inform the patients in case of delays.

- Make the patients comfortable while they are waiting.

- Prepare and process medical insurance claim forms.

- Make necessary data entry into the hospital information system (ACCPAC).

- Schedule appointments for patients.