Hafiz wajid Ali

• Analyze sales data to identify trends, gaps, and growth opportunities across categories, SKUs, and regions.
• Conduct Category Analysis using AC Nielsen and other syndicated data sources to track market share, brand performance,
and competitor activities.
• Design and maintain Power BI/Advance Excel dashboards and performance scorecards to visualize KPIs for management
and sales teams.
• Support trade marketing and sales teams with insights on product performance, pricing, promotions, and distribution.
• Collaborate with category, marketing, and finance teams to align on sales forecasting and business planning.
• Ensure data accuracy, integrity, and timely reporting across multiple platforms and stakeholders.

 Planned, executed, coordinated, and evaluated trade marketing activities in General Trade, Wholesale, and LG
Channels, including projects like category management, shopper marketing, and merchandising, with full
accountability.
 Lead, coach, and optimize the performance of a 62-member merchandising team, ensuring flawless execution of retail programs, compliance with brand standards, and efficient coverage of store footprints. Monitor KPIs and implement continuous improvement initiatives to maximize productivity and ROI.
 Led the Perfect Store Program/Shandar Mart Sales (250 outlets) with YTD 61% growth, maintained On-Shelf Availability (OSA) at 95%, and increased Share of Shelf (SOS) from 40% to 55% in the Recipe and Shoop categories.
 Ensured fulfillment of Must have SKU’s by coordinating with supply chain and logistics team.

 Forecasted Monthly, Quarterly & Yearly of 180+ SKU’s demand.
 Increased efficiency of Demand Plan accuracy by 24%.
 Started giving visibility to sales team on key KPI’s such as Coverage/Productivity, Lines & Value per productive call which resulted in an increase of 32% in Productivity.
 Daily, Weekly, Monthly & Yearly Stock reconciliation management.

• Forecasted Monthly, Quarterly & Yearly of 180+ SKUs demand.
• Increased efficiency of Demand Plan accuracy by 24%.
• Started giving visibility to sales team on key KPIs such as Coverage/Productivity, Lines & Value per productive call which
resulted in an increase of 32% in Productivity.

• Prepared daily Excel sheets for record keeping and informing upper management about Insurance claims.
• Replied to all daily mails for US based Employees and Doctors.
• Initiated the project of Paper Submission to US Office increasing efficiency.
• Increased Paper submission insurance recovery from 80, 000 USD to 170, 000 USD.

• Managed all stock availability issues related to Distribution Company (M&P).
• Audited distribution company (M&P) warehouses in North and checked stock availability.
• Attended meetings and informed on the progress regarding shortage of stocks in Market/Warehouses