Hajer Alhakeem

Evaluating and optimizing marketing and pricing strategies.
Analyzing market trends and preparing forecasts.

Coordinating marketing strategies with the sales, financial, public relations, and production departments.

Overseeing branding, advertising, and promotional campaigns.

Managing the marketing department's staff, Designers, Marketing Specialists, Copywriters, and VMD.

Preparing and presenting quarterly and annual reports to senior management.

Develop and execute marketing strategies focused on-demand generation, contact nurturing, conversion optimization, and driving revenue in a manner that supports business growth, enhances brand equity, drives awareness, and builds a loyal customer base.

Design, build and maintain Daffah Co.'s social media presence. Plan and control the company's social media channels and Daffah website.

Identify trends and insights, and optimize spend and performance based on the insights

Lead CRM activities and report daily progress.

Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

Develop relevant policies and guidance around digital communications to ensure a consistent and professional approach.

Supervise all activities and product development for the E-commerce

Work directly with the CEO to develop marketing plans and initiatives to increase sales and brand awareness, and execute all marketing functions.

Organize and prepare events.

Prepare documents, contracts, purchase agreements, closing statements, and leases.

Presentations of pre-construction project

Idling client relationships and relationships with outside agents and brokers.

Developed and implemented plans to market company-owned residential properties.

Work directly with the CEO to develop marketing plans and initiatives to increase sales and brand awareness, and execute all marketing functions.

Strategically involved in developing products and services, defining targets, budgets, and goals, and initiating new marketing procedures and policies to enhance the customer experience within the retail establishments.

Worked closely in the development and launch of the company website site, including graphic design, copy, and layout, and delivered under budget and on time while reducing expenses.

Drive content marketing initiatives, including blog posts, white papers, and email marketing.

Track and report sales metrics every month.

Introduced a retargeting campaign (Your Happiness Is Worthy), which increased conversions from 4% to 17% within one month.