Hager El Gabbas

• Ensure the fastest development of profitable sales growth within the Retail Channel.
• Collectively accountable for the overall delivery of the Retail Channel.
• Delivering the Sales Mission in line with corporate objectives and KPIs.
• Monitor the performance of the key accounts versus pre-set targets and KPIs in addition to defining and overseeing plans to target Key Accounts to ensure exceptional brand loyalty.
• Set the expansion plans for the Key Account’s along with their geographical distribution. Manage and deploy a healthy geographical spread of dealers within the country.
• Coordinate with the Marketing team to develop and execute promotional campaigns and selling activities to increase traffic on the shop floor.
• Monitor and analyze the sales figures (Sell out data, stock movement, sales margin, product mix).
• Develop and implement progress reports to monitor sales & KPI performance, products and customer’s performance.
• Align regularly with management on mid and long-term strategies and ensure local implementation is in full compliance with corporate guidelines.
• Provide high quality information and analysis in support of strategic priorities and initiatives.

• Formulating and implementing the Annual sales Operation plan by customer.
• Provide the required monthly and full year forecast by item per customer.
• Identify and secure profitable partners/customers for each category/ item to support the targeted growth.
• Recommend discounts and promotional activities based on sales performance and market trends for each customer.
• Monitor the sales performance in all key accounts on an ongoing basis.
• Determine and manage the yearly accounts’ budget.
• Negotiating and finalizing annual business development agreements for each Key account.
• Developing Key accounts business relationships at all levels.
• Developing the contribution share of all products at all key accounts, to eventually increase the products market share
• Working with the Marketing team in the planning and execution of marketing campaigns and activities.
• Report on individual Key account performance.
• Manage and motivate the development team, identifying needful trainings and areas of development.
• Monitor accounts overdue and collection of payments.

• Responsible for volume development and customer service delivery for Modern Trade accounts.
• Ensure that all CDAs are properly executed to achieve the agreed business plans, territorial & Retailers Sales Targets.
• Maintain physical presence in the field daily to reinforce the account strategy, in-store execution & adherence to agreements.
• Present a promotion calendar on a quarterly basis to the Modern Trade Manager as per CD guidelines.
• Monitor settlements and collections of payment.
• Follow up with other departments and solve any issues when exist.
• Manage and provide ongoing coaching to the team.
• Secure full product range availability across all areas.
• Provide frequently competitors’ actions and activities reports.
• Monthly business review with customers

1) Manage to achieve territorial Sales Targets.
2) Adapting contracts terms across stores in all territories.
3) Manage & Develop consumer promotions.
4) Build & maintain a high relationship with all key contacts.
5) Monitoring competitors’ actions and activities.
6) Manage brand in store merchandising standards.
7) Manage stores product requirements & full range availability.
8) Manage to secure all business needs.

• Responsible for Head Office utilities, furniture, and equipment management, maintenance, and renovation.

• Provides the Head Office supplies such as stationary, buffet supplies ...etc, and control their periodical consumption.

• Participates in monitoring the annual and monthly budget of the general services & operations, as well as expenses and invoice settlement, and reports statistics accordingly.

• Select, and manage ongoing relationships with external suppliers (for example, cleaning or maintenance contractors or equipment vendors).

• Lead, direct, evaluate, and develop a team of professional staff to ensure that administrative activities are completed on time, according to established standards, and within established budgets.

• Manages the HO Reception and controls employees and visitors’ entrance and exit, and ensures the keeping of records required.

• Managing the Contract Renewal Process to ensure paying the suppliers dues on time.


• Acting as the Focal Point between the Vendors and the Financial Department.

• Managing the ongoing relationships with the governmental entities.


• Analyze internal processes and recommend and implement procedural or policy changes for improvement when necessary.

Supervising the Operations; Reception, Administration, Facilities, Travel and Procurement.

•Reception: phone calls, sending shipments, meet and greet visitors, handling faxes and mails, filing and typing and handling correspondences with all external entities.
•Administration: organizing external and internal meetings, office supplies, business mobile lines and medical insurance.
•Facilities: maintenance, cleaning, changing setups or new decorations and supervising the office boys and messengers.
•Travel: Airline booking, hotel reservation, visa issuing and car rental.
•Procurement: responsible of all the purchasing cycles for all products and services.

• Expenses
• Organizing meetings
• Office supplies
• Mobiles
• Transportation
• Responsible for the library and the Cafeteria

• Recruitment; (Announcing, Screening, Interviews, Tests and Orientation).
• Training and development; (Coordinating knowledge sharing sessions and awareness sessions and preparing soft skills courses).
• Payroll; (employees’ attendance, deductions and salaries).
• Personal records; (collecting, filing and updating employees documents)
• Benefits Administration; (Social insurance and Medical insurance).
• Organizing trips, Outings and events.
• Administrative tasks.
 Phone calls, emails, organizing meetings, record and file management, database management, business correspondence: forms and formats, office supplies, expenses, booking and registration.