Haider Ali Siddiki

• Achieving EU regions annual turnover of £175M. with 16% GP.
• Heading Sales, Pricing, Customer Support and Marketing Departments with direct reporting of 3 department heads.
• Attending customers with an entrepreneurial mindset training sales team on strategies and new products.
• Manage Sales Forecasts for all 3 distribution markets with annual growth of 14% in UK, 21% in Germany and 29% in Spain.
• Managing top clients, myself in UK with £9M revenue to stay on top of daily market updates and insights.

Relocated by ZAFCO back to Head Office in Dubai to work closely with management on the European brands sales and pricing strategy especially in distribution markets such as UK, Spain and Germany.
• Handling Armstrong brand positioning having joint venture with Van Den Ban for the entire European region. Managing sales with monthly reports, brand positioning, identifying USP’s and follow ups.
• Tapping online channels and entering B2C market in Germany with ZAFCO privately owned brands; involving competition pricing, brand positioning and launching by 2020.

Handpicked by the company to relocate to Europe and leverage the United Tyres business following acquisition. This is a fast-
paced role with broad operational scope and a strong sales and marketing bias. High-level accountability is held for annual
sales of +£80m whilst reporting to the Commercial Director. Role scope includes analysis, forecasting and people management.
* Playing a key role in the strategic acquisition of United Tyre by ZAFCO, subsequent integration of the two businesses
and development of the United Tyre business in North Europe.
* Achieving annual sales of +£30m and maintaining +22% gross profit through strong strategic leadership across
front/back office operations, customer relationships and factory partnerships.
* Optimising business operations; from demand planning, coordination with factories and stock management, to quality
control and handling of imports, logistics and costings from origin to the warehouse.
* Strengthening the United Tyres brand by introducing new products to cater to the UK market that utilise ZAFCO
strengths.
* Safeguarding existing customer profits whilst proactively working to secure new business; identifying upcoming/ new
tyre sizes and studying competition to maintain competitive edge.
* Identifying the need for a Commercial Director based in the UK and leading the recruitment/selection process on
behalf of the business.

whilst directing a marketing team
of 4 serving the entire Eurasia region. Responsibilities included managing the wholesale and distribution business supplying
Zeetex and Otani Tyres.
* Optimised the performance of the North Europe arm of the business by identifying and pursuing new revenue streams
whilst extracting maximum value from existing business.
* Leveraged sales results by analysing figures on monthly basis, with a strong focus on maintaining consistent business
Patterns and SKUs.
* Continually seeking out and implementing opportunities for improving operational efficiency; notably coordinating with
supply chain department to achieve best on-time delivery results.
* Delivered innovation; including introducing online marketing web shop for each existing customer to handle their
annual budget and initiating a 360-degree marketing approach for Ireland, UK, Germany, Ukraine and Spain.
* Maximised distribution market sales by devising tailor-made TOYO sales promotion schemes.

global accountability, opted for a role with a single country focus and greater scope for positive impact. Primary
emphasis was on generating additional sales, managing ZAFCO UAE brand marketing and Metzeler brand development. Remit
included leadership of a team of 3, co-ordination of cross-functional teams, managing stock, reporting and forecasting.
* Generated annual revenue of AED18.5m (40% more than target forecasted sales) by generating additional sales with
new fleet accounts and government organisations through product testing, technical services and follow ups.
* Increased customer retention from 65% to 90%, while expanding customer base by 2.6%, by prioritising good business
relations.
* Achieved the biggest market share for a brand-new motorcycle tyre product within only 1.5. years of launch.
* Successfully introduced truck tire fleets (Double Coin, Zeetex and Otani) in the UAE; demanding tailored cost per km
analysis and lobbying of a varied customer base (transporters, distribution companies, multi-nationals).
* Realised revenue of AED1.5m through Metzeler market penetration, having identified and maximised an opportunity
for expansion of the brand in UAE, leading to strong brand awareness throughout the country.
* Built and sustained a team culture of high performance and collaboration; including deploying cross-functional teams
from technical, imports, warehousing, in tackling complex supply problems.
* Yielded exceptional results from conceptualisation and implementation of multiple local/international brand awareness
events/campaigns, direct marketing and digital marketing initiatives, spanning all ZAFCO brands in UAE.

Sought out to take ownership of the Zeetex brand and market it throughout the world. Role scope featured design of customised
marketing campaigns, regional collaterals and digital marketing initiatives. Responsibility was held for leading a 4-stong multi-
functional team, overseeing accounts and driving utmost customer satisfaction.
* Strengthened brand performance by representing the company at +12 global events; including exhibitions, dealer
trips, product launch events and promotional events.
* Increased brand awareness and sales by 9% by studying and responding to market trends and consumer behaviour
across multiple regions; leading to targeted market plans using various channels.
* Won contracts worth + AED2m for the business annually following expert negotiation of terms.
* Initiated the introduction of coffee shops into tyre shops and spearheaded inaugural opening of Cafe Zee in Italy

A fast-paced role with accountability for driving country corporate sales performance whilst leading a team of 4. Identifying and
opening doors into new business was a key accountability. Remit included liaison with government organisations. The ability
to handle multiple assignments simultaneously in a constrained, high pressure environment was essential.
* Increased company sales by 15% annually through lead generation and renegotiation with dead accounts.
* Engaged with new and existing customer base by co-ordinating the Group’s presence at international exhibitions;
notably an international 5-day dealer conference in Malaysia for +140 customers.
* Raised the profile of the business by formulating effective, targeted country-wide marketing plans.
Honours
* ZAFCO Dealer Incentive Trip - KL, Malaysia, 2015
* ZAFCO Exhibitor at Reifen ESSEN Show - Germany, 2014
* ZAFCO Zeetex Product Launch/Dealers Track Day -Thailand, 2014

TSC Dealer Incentive Tour to Malaysia (140 customers from all over the world), 2011